46^ 



The Weekly Florists' Review. 



Mai 30, 1912. 



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I Pac ific Coast Department | 



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La Grande, Ore. — A new firm, organ- 

 ized here under the name of the Grande 

 Ronde Florist Co., has begun prepara- 

 tions for business, it is said, by order- 

 ing 20,000 square feet of glass, 10,000 

 rooted rose bushes, 20,000 rooted carna- 

 tion plants and 10,000 assorted flower 

 plants. The members of the company 

 are: H. L. Clark, president; J. H. Bux- 

 ton, vice-president; James R. Kooken, 

 secretary, and L. A. Kooken, treasurer. 

 Mr. Buxton is a florist of long expe- 

 rience and will have personal charge of 

 the business. 



PORTLAND, ORE. 

 The Market. 



Bedding plants are moving rapidly, 

 especially red geraniums, which are 

 sold out with most growers. Every- 

 body is busy with spring work and 

 anybody that has good stock has no 

 trouble in disposing of it. 



Mothers' day proved to be a success. 

 The downtown stores had their win- 

 dows well decorated for the day and 

 the leading newspapers played it up 

 in gt od shape, including the wearing 

 of flowers in honor of mother. Conse- 

 quently the florists did a good business. 

 It shows what publicity in newspapers 

 and otherwise will do. 



Various Notes. 



The Woodmere Floral Co. reports a 

 good shipping business and also in- 

 creased retail trade. 



Rahn & Herbert are almost sold out 

 on bedding plants. This firm produced 

 a fine lot of Hall Caine geraniums, 

 which sold on sight. Their palms, of 

 which they make a specialty, are look- 

 ing fine. 



A Florists' Club has been started 

 here, the second meeting being held 

 this week, when officers will be elected. 

 A. A. 



TACOMA, WASH. 



The Market. 



The warm weather of the last few 

 weeks has brought the outside stock 

 along and it now looks as though we 

 would have plenty of flowers for Me- 

 morial day. 



Mothers' day sales were better than 

 in previous years, but there still seems 

 a tendency to buj' only white flowers 

 and especially white carnations. Car- 

 nations are scarce, while roses are be- 

 coming more plentiful and of much 

 better quality. 



rieiiding stock is moving in fine 

 shape, most wholesalers having sold 

 out, and the prices are holding up well. 

 Geraniums and lobelias seem especially 

 scarce. 



Various Notes. 



The Fife Floral Co. is cutting some 

 fine outdoor sweet i»eas. 



The Florists' Club held its regular 

 meeting Thursday, May 16, with a good 

 attendance. Everyone expressed his 

 satisfaction over the results obtained 

 by the committee on prices. Mr. Olsen, 

 gardener at the Western Washington 

 hospital, showed the club a few fronds 



of a new fern originating at the hos- 

 pital greenhouses. This is a sport of 

 Boston and all agreed it was the best 

 thing they had seen. The next regular 

 club meeting will be held June 6. 



J. L. S. 



LOS ANGELES, CAL. 



The Market. 



The approach of Memorial day and 

 an exceptional call for funeral work 

 led to a much better tone in the market 

 last week and stocks in the wholesale 

 houses are not overflowing as they were. 

 While the Memorial day trade usually 

 calls for a cheap or medium grade of 

 stock, there has been a distinctly bet- 

 ter demand for indoor roses, valley and 

 other flowers of the better grades. 

 There has not been anything particu- 

 larly brilliant or rushing about the 

 business, but a decidedly better feeling 

 all around in the retail end has caused 

 more liberal buying and the wholesalers 

 are doing all in their power to stimu- 

 late business by putting the price right 

 to the man who, while not a plunger, 

 yet is not afraid to buy a few flowers 

 that are not already ordered by his cus- 

 tomers. 



The most promising sign of the times 

 in Los Angeles is the decided advance 

 in shipping business to out-of-town 

 points. More and more the retailers 

 in cities and small towns within a ra- 

 dius of 500 miles are finding that stock 

 shipped from liere gives better satis- 

 faction to their customers and pays 



better for handling than flowers grown 

 by purely local men who have not the 

 facilities to grow the class of. flowers 

 that an enlightened public is looking 

 for. The outlook for Memorial day is 

 decidedly good and, while May has 

 not been all that could be desired, 

 there are always dull months and this 

 has been infinitely better than May 

 often has been. 



Coming to individual kinds of flowers, 

 there is not much to choose between 

 them. One day outdoor roses clean up 

 best, next day carnations ha-ve the 

 call, but there is room for all that is 

 good. One part of the trouble is that 

 growers persist in sending in stock 

 which is not good by any means and 

 thus creating a glut of stock that no 

 self-respecting wholesaler can handle. 

 Greens are still scarce and there is no 

 prospect that long strings of smilax 

 or plumosus will be any more plentiful. 

 There is plenty of Sprengeri, short plu- 

 mosus and huckleberry and the new 

 crops of brake fern and Mexican ivy 

 look good. 



Various Notes. 



The H. N. Gage Co. is handling a 

 fine line of watsonias, white and col- 

 ored. Shipping business keeps up well 

 and both Mr. and Mrs. Gage are always 

 on hand, smiling and busy. 



At the Los Angeles Flower Market I 

 noted fine Romneya Coulteri, the Mati- 

 lija poppy, a grand flower for large 

 decorations and decidedly the finest 

 native Californian plant. The Easter 

 lilies are also good, better than much 

 of the indoor stock that comes here 



ANYTHING YOU NEED 



IN CUT FLOWERS 



We also make a specialty of GREENS OF ALL KINDS— Huckleberry, 

 Brake, Mexican Ivyt Maidenhair, Aaparag^us Plumosus and 

 Spreng^eri. Write, phone or telegraph. 



CREUTZ & CO. 



403 W. Eig:hth St., "rMoV""' Los Angeles, Cal. 



Mention The Rerlew when yon write. 



SM I T D A np A Whilesale Horist and Florists* Supplies 

 • xTll^lv.^^*' * -^^^ Successor to S. SHIMA. 



We ship all classes of / 



CUT FLOWERS AND GREENS ' 



of the best quality in season to all parts of the country on receipt of mail, telegraph or tele- 

 phone orders. 

 Cash or certified check from all unknown parties. 

 8. KVBATA, 666 8onth Hill Street, Tel. Main 2987; Home F. 2604. LOS ANGELES, CAL. 



Mention The Review wnei vou write 



Mall Address 

 R. F. D. 6, Los Angcle 



KEEP YOUR ETE ON ' 



DIETERICH & TURNER 



MONTE BELLO. CAL. 



THE PROGRESSIVE FIRM 



Mention The Review when you wnie. 



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