14 



The Weekly Florists^ Review* 



June 6, 1912. 



after five years speaks for itself. Is it 

 economical! At least it is not extrava- 

 gant. There have been few repairs. In 

 the statement of cost of operation the 

 item of interest on the investment is 

 figured in, with an allowance of ten per 

 cent for depreciation. As the machine 

 is five years old, half the cost has been 

 charged oflf for depreciation, but the 

 apparatus appears to be practically as 

 good as new. 



At the time Pennock Bros, put in this 



THE AD MEN'S DECOKATIONS. 



When the Associated Advertising 

 Clubs of America held their annual 

 meeting at Dallas, Tex., in the third 

 week in May it made a great deal of 

 extra business for the Dallas florists 

 and, incidentally, brought to the Texas 

 Seed & Floral Co., of that city, the or- 

 der for the largest decoration of the 

 season. It was for the reception and 

 ball to the president of the organiza- 



Garden Entrance to the Dallas Ballroom. 



system there was some doubt in the 

 minds of those who knew of it if the 

 average flower store clerk was enough 

 of a mechanic to run the machine with 

 safety. Nowadays everyone is a me- 

 chanic; the automobile has made it so. 

 With no one so unskilled as to fear to 

 go on the crowded streets with a 6- 

 cylinder car worth four to six times the 

 cost of a complete refrigerating plant, 

 there is no longer question of the flo- 

 rist's ability to take care of his ice 

 machine. In so far as the Pennock ap- 

 paratus goes, it is simplicity itself — not 

 to be compared with an automobile. 

 Anybody can run it, almost without in- 

 struction. On the wall is a large print- 

 ed card of directions, for starting and 

 for stopping. Each valve and lever is 

 numbered and a strong tag is attached 

 to it, making it impossible to mistake 

 the number. The card says: "First 

 operation, open valve number one; sec- 

 ond, close valve number two; third, 

 move lever number three five points to 

 the right," and so on; no chance what- 

 ever to forget, unless it is to forget to 

 follow the card. 



The motor and ice machine are in the 

 room with the general stock of florists' 

 supplies, only separated by a partition 

 of chicken wire. 



The Future. 



As soon as the manufacturers of re- 

 frigerating apparatus get to the point 

 where they need more business they 

 can find it among florists. Evidently 

 the apparatus practically is perfected, 

 and certainly the florists are ready — 

 there are thousands who now cool with 

 ice at least as large a space as do 

 Pennock Bros. 



tion, given at the Fair Park coliseum. 

 The accompanying illustrations show 

 something of the character of the work. 

 There was a garden from which a 

 "grand entrance" led to the ballroom. 

 A curtain separated garden and ball- 

 room during the reception. One of the 

 pictures shows the entrance, another 



the entrance and ballroom after the 

 curtain was raised. The third picture 

 shows the rear of the ballroom, a 

 • similar canvas ran all the way around 

 the sides of the room, one side show- 

 ing "Yesterday" as a small town typ. 

 ically western and the other showing 

 "Today"— the Dallas of now. 



In speaking of the decorations E, P. 

 Brown, secretary of the Texas Seed & 

 Floral Co., say^: "This we thiijk is 

 the largest reception and ball ever 

 given in the south. There were over 

 6,000 guests. Over 10,000 yards of 

 painted canvas was used to screeij en- 

 tirely the side seats of the Coliseum, 

 which is over 200 feet long and 150 feet 

 wide. Over 3,000 decorative plants were 

 * used, 1,000 silk garden lanterns, 3,000 

 feet of latticework three feet wide, 

 making an entire roof on the garden, 

 and over 250 feet of marble railing, 

 newel posts, vases, etc. ; also fifty gar- 

 den vases were used in the large recep- 

 tion hall, which was decorated with 

 blooming plants and ferns. We ^ent 

 several thousand dollars on this decora- 

 tion and did not intend to make a 

 profit, as a part of our donation to the 

 publicity campaign for the southwest, 

 and for the entertainment of our guests. 

 You will notice that the entire Coli- 

 seum was divided by a curtain 104 feet 

 long and thirty feet high. During the 

 first part of the evening the garden 

 was used for the reception, and later, at 

 the start of the grand march, the cur- 

 tain was drawn to the ceiling and the 

 two rooms thrown together. This 

 painted curtain alone was one of the 

 largest single curtains that ever were 

 hung. ' ' 



LIIiIES OUTDOORS. 



Will you kindly let me know how to 

 treat Lilium rubrum and auratum out- 

 doors, and what to spray them with? 



J. D. 



Lilium auratum and L. speciosum 

 rubrum and album, if planted late last 

 fall, will now have made considerable 

 growth. These kinds succeed well in 



Dallas Reception Hall and Ballroom, Curtain Raised. 



