JUNB 0, 1912. 



The Weekly Florists^ Review* 



17 



excelsum, 

 rich yellow, 

 Harpur Cre 

 named var 

 useful all 

 ralizing 

 spread qui 



in moderation. The doronieum, or leop- 

 ard 's bane, i|||Pii8 season extra fine. D. 

 »ge yellow, and Clusii, 

 distinct varieties. H. 

 ;s a fine form of the last 

 These perennials are 

 ie border and for natu- 

 jodlands, where they 

 They are easily propa- 

 gated by division of the roots. Ther- 

 mopsis 'Caroliniana, with its tall spikes 

 of clear golden yellow flowers, is an 

 effective perennial in clumps in early 

 June. The globe flower, Trollius Eu- 

 ropsBus, is now at its best; it is well 

 adapted for cutting and succeeds par- 

 ticularly well on moist ground. Trol- 

 lius Japonicus excelsior, with rich 

 orange flowers, charms everyone who 

 sees it; nothing could be finer for cut- 

 ting, and the plant is of easy culture. 



CO-OPERATIVE ADVERTISING. 



N"ow that trade jealousies have been 

 banished to the limbo of those things 

 which have no place in modern business, 

 it is becoming the accepted practice for 

 the men engaged in a given line to band 

 together for the exploitation of their 

 specialty. It is being done with great 

 success by the southern manufacturers 

 of cypress; to combat this, the northern 

 manufacturers of pine lumber have 

 joined hands in a similar campaign. 

 The laundrymen have got together to 

 educate the housewives to abjure the 

 family washtub; the brewers are preach- 

 ing the food value of their beverage, 

 and in many other lines cooperative ad- 

 vertising is being done. 



The florists of Detroit tried it for 

 Mothers' day. The result was so far 

 beyond anticipations, and so excellent 

 in comparison with its cost to indi- 

 viduals, that when Memorial day came 

 on the program the experiment was re- 

 peated. 



The accompanying illustration shows 

 an advertisement published in the De- 

 troit newspapers just prior to May 30, 

 the same copy being used for a display 

 card to hang in every florist's window. 



Detroit has been a dull town so far 

 as Memorial day flower business has 

 been concerned. May 30 has meant 

 little to florists there. But this year it 

 was different. The advertising given 

 flowers was of benefit to everyone in 

 the trade; the aggregate business was so 

 far ahead of any previous year that al- 

 ready plans are being made for more 

 elaborate exploitation next season; the 

 business responded so quickly that now 

 the Detroit florists are wondering why 

 they did not push Memorial day before. 



The cooperative advertisement men- 

 tioned no names; it was left to each 

 one to get what share of the trade he 

 could. 



ANTIRRHINUMS. 



It is truly remarkable how antirrhi- 

 nums have jumped into favor as a pay- 

 "•" greenhouse proposition of late 

 years. They bloom over such a long 

 season and are of such comparatively 

 ^asy culture that the wonder is that 

 every florist having any retail trade 

 does not grow at least a bench of them. 

 I^hey can be had to flower the entire 

 year, but they sell best from Christmas 

 until Memorial day, although a fair 

 nuiiiber can be sold even at Thanks- 

 fJiving. The spikes do not, however, 

 ■■e.'iph their maximum quality until 

 *'t»'r January 1. Anyone who can 

 ff'ow carnations, violets or mums, can 

 '■'s easily grow snapdragons. While 



Nswipiper Aivertitsment aad Display Cird Used hy Detroit Fioristt. 



they succeed well in a carnation tem- 

 perature, they are stronger if kept a 

 trifle cooler. We like 48 degrees at 

 night for them in winter. 



For anyone who has not yet tried 

 growing them, the present is a good 

 time to start. There are quite a num- 

 ber of special strains and some named 

 varieties advertised. These are all 

 originally secured from seed and are 

 good selections in color. Anyone buy- 

 ing seed in separate colors from a first- 

 class house will probably have one or 

 more plants which in color and general 

 habit are just what are needed, and 

 which are just as good as any purchas- 

 able with fancy names attached. Care- 

 fully guard these extra good sorts and 

 propagate freely from them. If you 

 want a bench of one fine color, they 

 must be from cuttings and not from 

 seed. The latter method of propaga- 

 tion gives rather more vigorous plants, 

 but they are never so true to color. 



Seed sown now, or cuttings taken 

 now, will produce plants which will 

 bloom during the present summer in 

 the field, and desirable plants can be 

 marked, flowers can be pinched out and 

 the plants encouraged to make cuttings. 

 If you want a really early crop of 

 snaps, as they are commonly called, 

 propagate in July for Thanksgiving 

 flowering, and the following month for 

 Christmas sales. Of course it must be 



borne in mind that snapdragons will 

 flower a long thne, as when the flower 

 spikes are cut the plants break away 

 again at once. 



Snapdragons are not sufficiently ap- 

 preciated as flowering plants outdoors, 

 if set out in May or early June, they 

 will flower practically all summer, par- 

 ticularly if they can be given an occa- 

 sional watering. Near the seashore 

 they attain their greatest perfection, 

 the spikes produced there being equal 

 to the finest indoor grown. As to col- 

 ors, don't make the mistake of grow- 

 ing mixtures. No one wants them. 

 Grow separate colors only and you will 

 find that a good, clear, warm pink is 

 the greatest seller. Next in favor come 

 white, yellow and scarlet shades. 



RockTille, Ind.— H. B. Brubeck says 

 the Memorial day trade was excellent, 

 there being an abundance of good stock, 

 which brought good prices. 



South Bend, Ind.— The progress of 

 the suit for $38,000, brought by the 

 Beyer Floral Co. against the South 

 Bend Mfg. Co., was again delayed re- 

 cently by the action of the judge, who 

 postponed the argument on demurrer. 

 The case is now several years old. The 

 Beyer company states that when the 

 St. Joseph river dam was raised it over- 

 flowed 241 acres of land which the firm 

 was using for horticultural purposes. 



