20 



TheWeekly Florists' Review. 



June 6, 1912. 



THE FLORISTS' REVffiW 



O. L. OBANT, Editob and Uanagbb. 



WtiMBMV «VXBT TBVBSDAT Bt 



THE FLORISTS' PUBLISHING CO. 



080*060 Caxton BnUdlng, 



tf08 Sonth Dearborn St., Chloaso. 



TlLKPHONK, UABBISON 6429. 



■aaiBTXBXD OABI.B ASDBxss, n.oBynrw. ohioaoo 



New Tobk Oitick: 



WD Porty-Nlnth St Brooklyn. N. T. 



TxiAPHOint, 26S2 W. Boroagh Hark. 

 J . Austin 8uaw, Manaokb. 



BabflcriptloD price, tl'OO a year. To Canada. 12.00 

 TO Knrope. $2JS0. 



A.dyertlalnB rates qnoted upon request. Only 

 ■krtctly trade adverttslng accepted. 



AdvertlsementB must reach u8 by B p. m. Taeaday. 

 lo Innire Inaertlon in the Isaae of that week. 



Entered as second class matter December 8, 1897, 

 tX the poet-offlce at OlUcaco. IIU under the act of 

 March 8. 1879. 



This paper Is a member of the Ohlcaco Tiau 

 Press Association. 



CONTENTS. 



London's Great International 9 



— The Biggest Show to Date (illus.) 9 



Cutworms on Asters 11 



Lilies for Easter 11 



Refrigeration for Retailers 12 



— Macbine-Made Cold (illus. ) 12 



The Ad Men's Decorations (illus. ) 14 



Lilies Outdoors 14 



Seasonable Suggestions 15 



— Cinerarias 15 



— Hardy Roses 15 



— Dutch Bulbs 15 



— Freesias 15 



— Sterias 15 



— Callas 15 



— Achlmenes 16 



— Hardwooded Plants 16 



A Mammoth Auratum (illus. ) 16 



The Hardy Perennial Garden 16 



Co-operative Advertising (illus.) 17 



Antirrhinums 17 



Roses 18 



— The Every Day Work 18 



— Lady Hlllingdon for Forcing 18 



Sweet Peas 18 



— Outdoor Sweet Peas 18 



Obituary 19 



— Albert I. Bradstreet 19 



— D. E. Stevens 19 



— H. Glenn Fleming 19 



— Ernest Kltzlnger 19 



— Thomas F. Keenan 19 



— Elijah A. Wood 19 



— Miss Jennie Lautenschlager 10 



Water Supply Systems 10 



Pittsburgh 19 



Chicago 20 



New York 26 



Philadelphia 28 



Recent Hail Lcmses 32 



Washington 86 



American Rose Society 37 



Boston 88 



Dayton, O. 41 



Steamer Sailings 44 



Seed Trade News 46 



— In the Idaho Pea District 46 



— Peas at Petoskey 48 



— Conditions in California 48 



— SalEer Not in Haste 48 



— Los Angeles Seed Notes BO 



Paclflc Oast Departmtmt tH 



— Tacoma, Wash 04 



— Spokane, Wash 64 



— tx>8 Angeles, Cal S4 



— San Francisco 57 



Nnrsery News 62 



— Hardy Plant for Hedging 62 



— Next Week's Convention 63 



— It Is the Common Barberry 63 



Bowling — At New York 64 



Boohe, la 64 



Hail at Kansas City tl6 



St. Louis 68 



Oyster Bay, N. Y 70 



Detroit 72 



Fort Wayne, Ind 74 



News Notes 87 



Vegetable Forcing 87 



— Diseased Muskmelons 87 



Greenhouse Heating 88 



— Accelerating Circulation 88 



— The Fuel Market 88 



— Coal, Coke or Gas? 90 



— Exhaust Steam 91 



— Gas Under Boiler 91 



Richmond. Va 92 



Indianapolis 94 



Rochester, N. Y 96 



Hall at Cedar Rapids 98 



Cincinnati 100 



Obicopee Falls, Mass. — Frank Burfitt 

 is building another greenhouse, 27x125. 

 He expects, later, to put in some 

 nursery stock, for which there is a good 

 demand in this vicinity. 



SOCIETY OF AMERICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers foi 1912: President, R. Vincent, Jr., 

 White Marsh, Md.; Tlce-president, August Poehl- 

 mann, Morton Grore, 111.: secretary, John Young, 

 54 W. 28th St., New York CJlty; treasurer, W. F. 

 Kastlng, Buffalo, N. Y. 



Annual convention, Coliseum, Chicago, III., 

 August 20 to 28, 1912. 



Index to Advertisers 



Page 102 



RESULTS. 



We give them. You get them. 



We both have them. 



Low wages and skimping methods 

 mean low quality and low prices for the 

 product. 



A VACUUM cleaner is said to be en- 

 tirely effective in the case of a super- 

 abundance of fleas on a dog. Can't some 

 one apply the principle successfully to 

 thripsf 



Extremes meet in The Review. One 

 section of this issue carries advertising 

 of refrigerating apparatus, and another 

 has half a dozen advertisements of coal — 

 one advertiser is prepared to keep us cool, 

 the others to keep us warm. 



Don't store your magnolia leaves in- 

 definitely in a damp place and expect 

 them not to mold. At this season there 

 is little need of a warning not to store 

 them against a bank of steam pipes and 

 expect that they will not dry and curl. 



The reason that so many florists write 

 on plain paper is that a large number 

 are starting, or did start, on small capi- 

 tal, the need to make every dollar count 

 causing them to overlook the fact that n 

 first necessity for a business man is busi- 

 ness-like stationery. 



There has been a tremendous business 

 in bedding out, in filling porch and win- 

 dow boxes and hanging baskets, and it 

 is by no means over yet. The seasc^n is 

 so late in many localities that the first 

 week of June finds the work no more 

 than well started. 



Year by year the character of the men 

 in the trade, and of the employees, ad- 

 vances to a higher average. Education 

 is not a handicap to a florist, and the 

 older men are seeing to it that their sons 

 and the principal employees have the ad- 

 vantages of thorough schooling. 



The hail storms came a little lat« this 

 year, like spring and many other things, 

 but in the last fortnight a great many 

 small losses have occurred. Those not 

 members of the Florists' Hail Associa- 

 tion can get under cover by writing John 

 G. Esler, secretary. Saddle River, N. J., 

 It is a mutual organization, run prac- 

 tically without expense. . 



Again this year the Memorial day 

 business showed a good gain over pre- 

 ceding years. It has been essentially 

 a day for the florists in the country 

 towns and the smaller cities — the big 

 city retailers have not pushed it — ^but 

 even in the largest cities where the least 

 has been done to create popular interest 

 in the day the increased demand was 

 perceptible, and where a little effort was 

 made by the florists it was well repaid. 

 The weather is a large factor at Me- 

 morial day, perhaps a larger factor than 

 at any other holiday where flowers are 

 used, but the chance of bad weather is 

 about all the chance there is in working 

 for a big business for May 30 next year. 



WHEN IT PAYS. 



When a paper is subscribed for be- 

 cause it is wanted to read and not sub- 

 scribed for in order to secure a premium 

 or an opportunity to buy merchandise of 

 the publisher at a cut price, then that 

 publication is sure to be a first-class ad- 

 vertising medium. People read when 

 they buy for the paper itself. That it 

 pays to advertise in such a publication 

 is proven over and over again: 



We shall have to ask yon to discontinue our 

 advertisement of vincas and ferns, as We cannot 

 keep up with orders. We have shipped to all 

 parts of the country. The Review for ours, to 

 dispose of surplus stock. — Wirth & Gaupp, 

 Springfield, 111., May 28, 1912. 



We wish to add that we are much pleased with 

 the results obtained through advertising In The 

 Review. — Elltch-Long Greenhouses, fenver, Colo., 

 May 27, 1912. 



The classified ad we placed In The Review 

 brought orders that ran a race with the paper to 

 see which would get here first. — Hill City Green- 

 houses, Forest City, Iowa, June 1, 1912. 



Although the ink is ' hardly dry on your last 

 Issue, the business is beginning to get a move on 

 Itself. You can use this letter as a recommenda- 

 tion if you like. Y«ur paper deserves It. — F. D. 

 McNew, Owensboro, Ky., June 1, 1912. 



CHICAGO. 



The Great Central Market. 



Allowing the usual discount for dam- 

 age inflicted by the hot weather, which 

 held up until the evening of May 27, 

 when a sudden return to cooler weather 

 took place, it was a great Memorial 

 day and fully as big as could have been 

 expected under the existing conditions. 

 It was the case of the weather setting 

 the mark, as it usually does, and while 

 it was by no means as bad as last year, 

 when the temperature held around 94 

 degrees, there was still room for im- 

 provement, but now that it is over with 

 the local wholesalers and growers are 

 well satisfied. Nearly everyone reports 

 all the business that could be handled 

 even if stock had been in better condi- 

 tion. In some cases it was impossible 

 to fill orders for carnations, owing to 

 the shortage of good stock. The hot 

 sun had worked its worst on carnations, 

 which, when cut, had to be moved at 

 once to get any price worth while. As 

 to the soft ones, the fact that they were 

 soft precluded any long distance ship- 

 ments and these had to be disposed of 

 to the local trade at any price the buyer 

 was willing to pay. Peonies, of course, 

 were in great demand, but the supply 

 of even the better stock was so large 

 that any and all orders were filled with- 

 out delay. The storage stock for the 

 most part stood the test well and, while 

 some failed to hold up and had to be 

 dumped, the good ones were to be had 

 in large quantities. The really good 

 peonies cleaned up well, but there were 

 thousands of dozens of poor stock that 

 failed to find a sale. 



May 27 saw the start of the Memo- 

 rial day rush, and from then until May 

 29 it was a race with time and a fight 

 to get t^e best stock for shipping trade. 

 The first of the long distance shipments 

 went out Monday and by Tuesday 

 everyone was working to the full limit. 

 Additional rush orders helped to ttiake 

 things more complicated, and it was 

 only with the hardest kind of work that 

 some orders were filled in time to catch 

 the right trains. Express wagons by 

 the dozen lined up along the shipping 

 platforms and as fast as one loaded 

 more were waiting to ^et into line, ana 

 with the boxes piled high it was a task 

 to sort them and get away. The ship- 

 ping rooms were scenes of orderly con- 

 fusion and the rapidity with which 



