38 



The Weekly Florists^ Review* 



Jdnb 6, 1012. 



Eight Pag:es of Retailers' Cards 



This department for the cards of Leading Retail Florists — those florists who have the 

 facilities for fillin^f the orders sent them by other florists — has made possible the recent rapid 

 development of this branch of the business, a branch of the trade now established for all time and 

 so helpful that its volume will keep on increasing for many years. 



Are you sending and receiving your share of these orders? You can send your share (and 

 make 20 per cent profit without effort) if you let your customers know you can perform this service 

 for them. To receive your share — well, The Review's department for Retailers' cards remains the 

 one way of getting prompt action on the order in hand. 



To be represented costs only 70 cents per week on a yearly order. This is for one-inch space. 

 Other spaces in proportion. 



Why not send your order today — now — before you forget it? 



J. A.YALEirEINE. D«nT«r, Prea. 



Okhar Dlrectora: Ernat Wlenhoa- 

 b«r, Philip Breltmeyer. A. B. Oart- 

 lad«e, W. F. Onde, Oeorse Aamaa, 

 Vrad H. Melnhardt. 



Mstial Dtacoanta 80 per eaat. 

 PiVTlaloa for raaraataed aeeoaata 



W. J. PAIiMER. Buffalo. yioe-Prea. 



W. Xj. rook, Kanaaa Olty. Traaa. 



YH * J 9 in 1 1 1\ 1* Write for partlcalara to 



Florists Telegraph Deuvery «i™™si!S5^ 



(BKTAILKRS* SKCTIOH-B. A. V, tt O. H.) 



Indlanapolia. Ind. 



BOSTONt MASS. 



** Pens. The Telegraph Florist ** 



Membera of Ploriata* TcleKrapk 



Delivery Aaaoclatlon. 



87-48 BBOMFIKLD STRBMT 



Yfu mien fir ATLANTIC CITY, N. J., 



wlU b« oar«fuUy tlU«4l by 



1605 Pacilic Ave. 



■ ' Member Tloilata' Taletraph DallTery. 



The Park Floral Go. 



; J. A. VALENTINE. Ppm. 



I Member Floriita' Telempb Dellrery. 



DENVER, 



COLORADO 



^•mmm^ 



ERNST >VlENHOKBER CO. 



No. S3 E. Elm Street 



CaiCAOO.lL.!.. 



Member Florists' Telesrraph Delivery Ass'n. 



OALAJfO/fA C/rr, 0/fL,A 



Membera Floriats' Telegraph Deliyery. 



KALAMAZOO, MICH. 



G. Van Bodiove & Bro., "p'loVSg" 



VASSAR COLLEGE 



Tke Sthfwd Fliwer Skip, rnskkeepiie, N. Y. 



J. J. Habennehl's Sons 



The flneat floral arrangements, flowers and plant* 

 furnished on telegraphic orders. 



Tke 



Belleyne 



Stratford, 



Philadelphia 



Broad and 



Walnnt 



Streets. 



BOSTON. 



Tbe Market. 



Memorial day business seemed to be 

 fully equal to that of any preceding 

 year. More material, however, was 

 available, and this kept prices down to 

 a lower level than a year ago. A wealth 

 of fine outdoor flowers were in season, 

 which had passed in 1911. Many used 

 these in preference to greenhouse flow- 

 ers, as could be seen by taking a walk 

 around any of the country cemeteries. 

 Then, again, artificial wreaths have not 

 been sold in such numbers for years. 

 These were pushed by quite a number 

 of prominent retailers, to the detriment 

 of the cut flower business. Many thou- 

 sands of these were sold, a popular 

 price being $2.50. If this continues it 

 must greatly injure flower trade at the 

 greatest floral holiday of the year. 



Red roses, such as Richmonds, were 

 eagerly bought at advanced prices. The 

 demand was largely for medium flowers. 

 Long-stemmed stock was to a large ex- 

 tent neglected. White roses were in 

 oversupply. Scarlet caruations of best 

 quality made $6. A few fancies went 

 at $8, but the general run of flowers 

 made $3 to $5, and late in the day on 

 May 29 a good deal of poor and pickled 

 stock was still awaiting purchasers. 

 More pickled flowers appeared than for 

 a long time, many growers imagining, 

 doubtless, that stock would be scarce 

 and that a bull market would use up 

 everything. Sweet peas sold well, as 

 did gladioli and Spanish irises. There 

 was a big output of snapdragons. Some 

 of it had to go at low prices. Lily of 

 the valley sold poorly; there was a 

 heavy outdoor crop in season, the qual- 

 ity of which in most cases discounted 

 the forced article. Lilies were a rather 

 slow-sale f- quit© a f«w candidums were 

 offered. Colored stock sold well. 



Send your Orders for Ciuca{o 



ud Snb> 

 nrbsto 



^ timr^cMe FiORiST ' 



Zyit iT* ^"-^— »«■ ' All ordera carefnlly filled 

 /^«tt3 W. Ma<l^^ ^^ under the Bupervtalon of 



^H I cfi^^^ — . GEORGE ASMUS, M jr. 



Wire, Write, or Phone Wect 822 



Member Florists' Telegraph Delivery 



RICHMOND. VA. 



The Hammond Company, Inc. 



Leadlns Florists 



109 EAST BROAD STREET 



J. W. WOLTERS 



627 South Hill Stroot 

 LOS ANQELES, CAU 



High grade flowers or floral designs delivered 

 anywhere in the west. Satisfaction guaranteed. 

 Usual trade discount. No orders accepted from 

 unknown parties unless cash is telegraphed or 

 enclosed with mail orders. 



y 84S Boylston St., 



BOSTON 



McfflberFlorists'Telefripli Delivery Assodatioi 



Specisl care taken with telegraph ordera for 



DETROIT AND VIONITY 



L Bewb nofll Co.. Wbart Pachclaa. Pre>.. 153 Bataa tt 



Prompt and personal attention given all order'!< 



MRS. J. T. HINCHLIFFE 



FLORIST 

 504-S06 Wlaconain St., BACINE, WIS. 



Fort Collins, Colo. 



£r/,';i?.\r{!.y.yc"ryEspclin t Wirren 



Colorado Springs, Colo* 

 Frank F. Crump ^^^'iWi 



Members Florists* Telegraph Delivery. 



ii-niii1rtl"tfmi'ili 



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