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June 6, 1012. 



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The Weekly Florists' Review* 



51 



THE 



Album 



OF 



Designs 



Something EVERY RETAILER Needs 



The first copies were shipped * ^^ 

 April 27, and 



IT MADE AN INSTANTANEOUS HIT 



Have Just received the Album, and we* can't comment too 

 highly on it; the nicest aud moat complete Album on the mar- 

 ket, for we think we have them all. — Otaas. L. Baum, KnozTille, 

 Tenn., May 1, 1912. 



The Album arrived yesterday; congratulatioDs; It is all you 

 claimed for it, and more.^HoSmeieter Floral Co., Cincinnati, 

 April SO, 1912. 



The Album to hand: Just what we wanted; send me six 

 more.— F. L. Tomqulst, Benton Harbor, Mich., May 1, 1912. 



Album received. It is worth more than its price. — J. J. 

 Keller, Valley Falls, R. I., May 2, 1912. 



This Album was published in 



response to many requests 



hcom. Florists who feel the need for an up-to-date book that can be used in taking orders for 

 Funeral Designs, Wedding Decorations and Bouquets, Commencement Flowers, Table Deco- 

 ra/tioins and all cut flower work where it is not practicable to show the customer the finished 

 article as it will be when ready for use. With this Album you can show the finished 

 work, in beautifully printed pictures. 



Not only is the Album new, bright and up-to-date, but everything is in it — all the 

 standard designs and many new and heretofore unpublished pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on heavy glazed 

 paper, handsomely bound in a cover that will stand wear. 



No restrictions on its sale. 



75c 



PER COPY 

 POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



{Y-ou will want to equip your undertaker and other selling agents with this helpful book. 



FLORISTS' PUBLISHING CO., 



808 S. Dearborn St. 

 (Caxton Ml) 



Publishars of 

 THE FLORISTS' REVIEW 



THE FLORISTS' MANUAL 



THE ALBUIM OF DESIGNS 



Chicago, 



Illinois 



i 



