JUNS 13, 1912. 



The Weekly Florists' Review* 



59 



p. J. Berckmans Co., Augusta, Ga., specimen 

 evergreens. 



Baker Bros., Fort Worth, Tex., a new shrubby, 

 liartly variety of Salvia (Jreggli which appeared 

 to be decideuly promising. 



PRESIDENT DAYTON'S ADDBESS. 



[Kxtracts from the address of John H. Dayton, 

 president of the American Association of Nursery- 

 men, delivered at the thirty-seventh annual con- 

 vention of the association, at Boston, June 12 to 

 14, 1912.] 



When his satanic majesty climbed 

 the tree to pluck the golden fruit, with 

 which to dazzle and debase the first 

 nursery firm, he certainly grafted, or 

 cross fertilized, or pedigreed, or bud- 

 variated to such good purpose that the 

 <levil and a whole brood of snakes have 

 remained to plague the tree and the 

 grower ever since. 



I believe I am an optimist and I 

 think we have, beyond any question, 

 one of the grandest and best businesses 

 in the world, capable under proper man- 

 agement of giving rich financial re- 

 nards; a business which should be 

 recognized by all as one of the most 

 important, but which, largely on ac- 

 count of our own lack of faith, of co- 

 operatiooi, of the application of busi- 

 ness principles, does not so stand, 

 cither in our own eyes or in the eyes 

 of the biisiness men of the world. 



Some Needed Beforms. 



With thirty-six years of united effort 

 iichind us, with the richest country in 

 the world for our habitation, with a 

 prospect of the greatest development 

 the world has ever known, both in the 

 production of fruits and the use of 

 ornamentals for the beautifying of pub- 

 lic and private grounds, it seems to me 

 it is time, when we produce a first- 

 class, healthy tree or shrub, true to 

 name, carefully and properly pack it 

 and deliver it to the transportation 

 company or planter in good condition, 

 at an agreed price, that it be definitely 

 understood it belongs to the purchaser, 

 and that under no circumstances are 

 we liable for its growth or in any way 

 hound to replace, refund or make good 

 in case the tree does not succeed in its 

 new home. 



It is time for us to know what a tree 

 of any grade or size, in salable condi- 

 tion, is worth, and sell it for its full 

 value, and that its value, if properly 

 handled, is the same to the planter the 

 first day of May as the first day of 



April. 



/ 



Fair Prices and a/ Fair Deal. 



It is time that we/' priced our lists 

 at fair prices fo> honest stock, taking 

 into consideration our risks and sur- 

 plus, and then adhere to our prices. 

 ^^ hat other business issues expensive 

 price lists and then proceeds to cut 

 rates to every inquirer? Why should 

 we have any standing among the busi- 

 ness men in the country, when not only 

 the large buyer, but practically every 

 small buyer of any experience, has 

 foiind that by sending out a few in- 

 quiries he can get prices below printed 

 rates? 



It is time we realized that the nurs- 

 eryman is no exception to the rule that 

 "man cannot live to himself," that 

 bad business practice on the part of 

 one injures all. As a body we should 

 place our condemnation on any prac- 

 tice that tends to bring discredit, any 

 departure from honest business deal- 

 ings, any dishonest method of adver- 

 tising, in press or catalogue. In fact, 

 show the millions of honest consumers 



Every Retailer Needs 

 This Book. 



It is the 



Album 



of 



Designs 



To be used in taking orders for Fu- 

 neral Desigrns, Wedding Decorations 

 and Bouquets, Commencement Flow- 

 ers, Table Decorations and all cut 

 flower work where it is not practica- 

 ble to show the customer the finished 

 article as it will be when ready for 

 use. With this Album you cmn show 

 all the standard designs and many new and heretofore unpublished pieces. 



96 paxes, nearly 300 designs and decorations, l^autifuUy printed on heavy glazed 

 paper, handsomely bound in a cover that will stand wear. 



No restrictions on Its sale. 



PER COPY 

 POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



[You should equip your undertaker and other selling agents with this helpful book.] 



FLORISTS' PUBLISHING CO. 



Publishers of 



508 S. Dearborn Street, (''■!J„g^^J'|,^|g?5iAgg'^L j ChiCflCO. 111. 

 (Caxton BIdg.) | the album oF designs ) ^**"^«6"» »■«• 



AFTER DECORATION DA\ 



you have empty houses. Will it pay you to keep them empty? Stop and think— 

 what will pay you best? I will help you and tell you that there is nothing more 

 profitable than a few benches of 



ASTERS 



You can cut thwn in August— and what then? You will have ample time to fill 

 your benches again for fall and Christmas trade with ferns, cyclamens, primulas, 

 poinsettias, begonias, etc. 



We are well prepared for you with the best yrrade of Aatera in 2^>iiich 

 pots— Crego White, Rose and Pink; Vick & Hill Late Branching Pink, Scrapie's 

 Lavender, $3.00 per 100: mixed, all colors, $2.50 per 100. We also have seedlinira 

 of the following best varieties, big enough to replant direct into your benches: Vick 

 & Hill Late Branching Pink, Vick & Hill Late Branching Rose, Vick & Hill New 

 Early Branching Rose, Crego Rose and Crego Pink, $1.50 per 100; $12.50 per 1000. 



GODFREY ASCHMANN, 1012 W. Ontirio St, PHILADELPHIA 



Mention The Review when yon write. 



PEONIES 



We have one of the finest stocks anywhere In ths 

 country and should be very fflftd to flffuie with 

 yon on your list of wants. 



PETERSON NURSERr, 



Btook BzolMUiK* BnUdlnSt CHICAGO 



Mention The Review when yon write. 



LARGE TREES 



OAKS AHD KAPLSS. PUnU 

 AND HSMLOOKS 



ANDORRA NURSERIES 



W MuW amar EMrper. Pr)». 



Mention Tbe Review when yon write. 



DOUBLE KILLARNEY 



Strong, own root plants, 2^-in. pots, 

 $10.00 per 100, $90.00 per 1000 



JOHN WELSH YOONC^^-BlSSliEiJ-p*:: 



Mention Tbe Review when too write. 



Roses, Cannas, 

 Shrubs 



Ask for new Price List. 



THE GONARD & JONES CO. 



W«st Orev«, P*niisytvMBla 



Mention Tbe Review when yon wdte. 



