10 



The Weekly Florists^ Review* 



JUNE 20, 1912. 



company that over 80,000 people a day 

 arrive at this corner on cars; conse- 

 quently, from an advertising standpoint, 

 the location is hard to beat. 



The store is particularly adapted to 

 such a corner, having forty-five feet 

 of window space on Tenth street and 

 twenty feet on Grand avenue. These 

 windows havje been built up to a rise 

 of about two' leet from the fibor and 

 surfaced with hexagon marble tile and 

 enamel coping, which produce an espe- 

 cially clean, inviting and pleasing ef- 



work and fixtures throughout of matched 

 birchwood of dull fiiiish give an excel- 

 lent representation of the French period 

 of Louis XIV. Laid out on the narrow 

 plan permitted by the available space, 

 the decorating scheme was well carried 

 out, and while the practical was sacri- 

 ficed to some extent the fact still remains 

 that it is one of the show places of the 

 city. -The photograph herein reproduced 

 can' hardly do justice to the decorator 's 

 delicate touches as they appear in the 

 original. 



this, embracing numerous colors; also 

 the primrose-polyantlfus and true poly, 

 anthus. The primroses proper carry one 

 flower to a stem; the polyanthus, many. 

 The best variety for you to grow -will 

 be the P. vulgaris. You will also iind 

 the white and yellow polyanthus ex- 

 cellent for bunching. 



Primrose seeds are slower of germi- 

 nation l.lijl><!i<llitrii|iii of vio^ts or pan- 

 sfts, an8 the plants make Mveh less 

 rapid growth. Had you sown them 

 under glass last February and planted 

 the seedlings outdoors in May, you 

 would have had strong plants in the 

 fall. The plants can be flowered in 

 a cool greenhouse with violets, or car- 

 ried over in a coldframe like pansies 

 for Easter flowering. For such an 

 early Easter as we shall have m 1913 

 yoii would require to grow them in a 

 greenhouse. You can sow seeds now, 

 but they will not be sufficiently strong 

 to flower more than sparingly next 

 spring. C. W. 



POINSETTIAS FOB NEXT WINTER. 



Propagation. 



Interior of A. Newell's Store at Kansas City. 



feet, harmonizing beautifully with the 

 plants and flowers. 



No expense has been spared to make 

 this one of the attractive stores of the 

 country. In fact, it has been stated by 

 traveling men, whose journeys extend 

 from the Atlantic to the Pacific, that 

 it has few equals. 



The color scheme is entirely of white 

 and green. The wall decorations are of 

 ivory, with a slight olive green vine 

 border. The front show box is 4 x 10 

 feet, with a heavy plate glass mirror in 

 back and sides. A box of the same size 

 in the rear is used as a dark box. A 

 staircase leads to a mezzanine floor 

 which is used for a basket and pottery 

 show room and also for the office. 



Back of the partition is the making- 

 up room, with everything conveniently 

 arranged for the handling of orders, 

 while considerable work is done on 

 Italian marble-topped counters in front. 

 In connection with the store there is a 

 splendidly arranged storeroom, large 

 enough to take care of all kinds of ac- 

 cessories in large quantities. The light- 

 ing scheme includes the latest electrical 

 devices. 



Mr. Newell has been in business 

 Kansas City for twenty-five years. 



in 



MANGEL'S NEW STOEE. 



New and inviting features have been 

 employed in the decoration ideas that 

 have made the new retail store of Man- 

 gel, located in the Palmer House, Chi- 

 cago, one of the most elaborate establish- 

 ments to be found among the florists of 

 the country. With expense no object, 

 the ultimate result of the decorating 

 firm's efforts is comparable to any 

 florist 's shop in the country. The wood- 



HASDY PBIMBOSES. 



Kindly let me know something about 

 hardy primroses, stating when the seed 

 should be sown and giving the names 

 of some . good sorts. Can they be 

 treated like pansies or violets for pot- 

 ting in hotbeds and blooming for 

 Easter? L. G. & B. 



The hardy primula most commonly 

 grown, and popular either cut or in 

 pots, is P. vulgaris, the common Eng- 

 lish primrose. There are hybrids of 



It seems a far cry to Christmas and 

 the sale of poinsettias, but the grower 

 of these, as of other plants, must al- 

 ways take a long look-ahead and it is 

 time for him to get busy with the 

 propagating. In the south the poinset- 

 tia is easily rooted by cutting up the 

 old stems into lengths of four inches or 

 so and inserting them either in the sand 

 on the propagating bench, or outside 

 in the full sun. But the young, green 

 cuttings produced by starting old 

 plants in heat are much more used by 

 florists and are usually more satisfac- 

 tory. Early in April the plants are 

 started and by the end of May there is 

 an abundance of young shoots for cut- 

 tings. These will continue to be pro- 

 duced through June and July, when 

 propagation for all ordinary purposes 

 ceases. The earlier rooted cuttings are 

 the ones which will make the fine speci- 

 men plants seen in every well stocked 

 florist's store in December, while 

 smaller plants, down to the little fel- 

 lows used for mixing in fern dishes, 

 will result from the later propagation. 



Inserting the Cuttings. 

 While, personally, I have always had 



Store of A. Newell, Kansas City, Mo 



