20 



The Weekly Florists' Review. 



JCNB 20, 1012. 



THE FLORISTS' REVffiW 



Q. L. GRANT, Editob and Makaqib. 



PtTBUSBKD £TSBT TBXmSDAT BT 



THE FLORI8T6' PUBU8HINO CO. 



a80<560 Caxton Bolldlns* 



B08 South Dearborn St., Ctalcaso. 



TkliKPHOMb, Habbison 6429. 



mxkbxd oablx asdbx88. ixobvikw, ohioaqo 



New Yobk Office: 



ISIO Forty-Ninth St Brooklyn, N. Y. 



Tkucfhonx. 2632 W. Borougrh Park. 

 J.Austin Shaw, Managbb. 



Babscrlptlon price, 11.00 a year. 

 To Europe, |2iX). 



To Canada. $2.00 



Only 



Advertising rates quoted upon request, 

 ■trictly trade adTertlBlng accepted. 



Advertisements must reach us by 6 p. m. Toeaday, 

 to lOBore Insertion In the issue of that week. 



Entered as second class matter December S. 1897. 

 ■t the poet-office at Chicago. 111., under the act of 

 March 8. 1879. 



This paper is a member of the Ohlcaco Trad* 

 Press Association. 



CONTENTS. 



The Retail Florist 9 



— Disagrees with the Critics 9 



— No Need for Excitement 9 



— Two Ways of Selling 9 



— The Gates Ajar (tUus.) 9 



— Newell's New Store (illus.) 9 



— Mangel's New Store (IHus.) 10 



Hardy Primroses 10 



Poinsettlas for Next Winter 10 



The International Show 11 



Seasonable Suggestions — Eucharis Amazonica. 12 



— Fancy Caladiums 12 



— Canterbury Bells 12 



— Leftover Bedding Plants 12 



— Bulb Compost 12 



— Amaryllis 12 



— Cold Storage Lilies 13 



— Show Pelargoniums 13 



— Propagating Hardy Shrubs 13 



— Privet Hedges 13 



Kedzie's New Kar (illus.) 13 



Bowe's Bower (Illus.) 13 



Roses — Roses On Their Own Roots 14 



— Poor Roses 14 



Godfrey Callas 14 



Vlncas 14 



Carnations — Pointers for a Beginner 14 



Cannas In Texas (lUns.) 15 



The Trade In Montana (illus. ) 15 



Cosmos Lady Lenox 16 



Ventilation 15 



Yellow Hydrangea Leaves 15 



Poinsettlas for Christmas 15 



Oold Storage of Ferns 16 



— Picking, Packing and Keeping 16 



Salesladies in Flower Stores at Omaha (illus.) 16 



Antirrhinums 17 



Spiraea Japonica ^ . . 17 



Pansles from Seed 17 



Water from a Coal Mine 17 



Sweet Peas — Wlnter-Flowerlng Spencers 



(illus.) 17 



Obituary — Joseph Labo 18 



— William Melcher 18 



— William Roethke 18 



— James J. Harrison 18 



— George Kuehn 18 



— Theodore Frank 19 



Boston 10 



Another Swindler 20 



Chicago 20 



Muncie, Ind 25 



St. Ixtuls 25 



Cincinnati 27 



Philadelphia 28 



Greenwich 32 



Fort Wayne. Ind 36 



Will Lose His Free Bait 37 



Milwaukee 38 



New York 40 



Steamer Sailings 44 



Seed Trade News 46 



— Peas In Gallatin Valley 48 



— Spinach in Holland 48 



Bowling— At Chicago BO 



— At New York 50 



Pacific Coast Department B4 



— Portland, Ore 54 



— Victoria, B. C 54 



— Los Angeles, Cal 54 



— San Francisco 56 



— SeatOe, Wash 56 



Society of American Florists 57 



Nursery News 62 



— Nurserymen's Convention ^ 



— Thomas B. Meehan (portrait) 62 



— The Number of Varieties 55 



Dayton, 66 



Rochester, N. Y 68 



Racine, Wis 70 



Kansas City, Mo 72 



EvansviUe, Ind J4 



Providence, R. 1 76 



Greenhouse Heating — Depress the Boiler. ... 90 



— The Coal Market 2S 



— An Illinois Vegetable House ^ 



Pittsburgh 92 



Minneapolis »6 



Washington ,55 



BufTalo ^*^ 



SOCIETY OF AMEBICAN FL0KIST8. 

 Incorporated by Act of Congress, March 4, 1901. 

 OfDcers foi 1912: President, R. Vincent, Jr., 

 White Marsh. Md.; vice-president, August Poehl- 

 mann, Morton Grove, 111.; secretary, John Young, 

 54 W. 28th St., New York CJlty; treasurer, W. F. 

 Kastlng, Buffalo, N. Y. 



Annual convention, Colisenm, Chicago, 111., 

 August 20 to 28, 1912. 



Index to Advertisers 



Page 102 



SPECIAL NOTICE 



HULY FOURTH, a legal holilay, this 

 year falls on Thursday, the day 

 on which The Review is mailed to 

 subscribers. As the postoffice is closed 

 on holidays, it will be necessary to go to 

 press 



ONE DAY EARUER THAN USUAL 



in order to reach subscribers at the regu- 

 lar time. 



Advertisers and contributors will please 

 see that matters for the issue of July 4 

 reach The Review office Monday, July 1, 

 as publication day will be Tuesday that 

 week. 



EESULTS. 



We give them. You get them. 



We both have them. 



Some of those who wonder why they 

 have to drum up a fresh set of customers 

 each season could find out by investigat- 

 ing their packing and the condition of 

 their stock at the end of its journey. 



A Holland bulb grower, commenting 

 that many florists have cofne to the con- 

 clusion that Darwins may be forced as 

 successfully as other tulips, gives the 

 opinion that in a few years the Darwins 

 will take the lead. 



John Young, superintendent of the 

 trade exhibition in connection with the 

 Chicago convention of the S.A.F., says 

 that one week after the diagram of the 

 floor space had been sent out over half 

 the available space had been reserved. 



The most valuable quality a business 

 man has, and it is especially true of 

 florists, is the ability to select capable 

 assistants — the faculty of picking out 

 good men, the ability to develop their 

 capacity, to retain their loyalty, and the 

 willingness to pay them enough to retain 

 their services. The business directed by 

 such a man never fails to prosper. 



SATISFIED? BATHER! 



There is an old saying that "a 

 prophet is not without honor save in 

 his own home." While The Eeview 

 does not aspire to be classed among 

 prophets, dealing with the present 

 rather than with the future or the past, 

 it is pleasant to note that advertisers 

 in New England and on the Pacific 

 coast are not the only ones who find 

 The Review useful: 



I am cleaned out of stock, so please discontinue 

 my advertisement. That little ad was some 

 seller. — B. Katzwinkel, Mendota, 111., June 16 

 1912. 



Kindly discontinue my carnation ad in The Re- 

 view; all sold out, with orders coming in dally. 

 It speaks well indeed for such a small advertise- 

 ment to bring such good results. — Paul E. Weiss 

 Maywood, 111., June 14, 1912. 



ANOTHER SWINDLER. 



A fake subscription agent is operat- 

 ing in Massachusetts, being last heard 

 from in the vicinity of Brockton. 



Fortunately, few florists can be 

 caught by such a petty swindle. The 

 Review has repeatedly published warn- 

 ings not to pay money to strangers for 

 The Review's account, so the only ones 

 who can be caught are the few who are 

 non-subscribers. 



Tell your friends. 



In every instance where a florist has 

 reported being victimized by this sub- 

 scription swindler, the swindler has of- 

 fered to send a design book, a knife, or 

 some other article of merchandise, free 

 as a premium. The Review never gives 

 premiums to induce people to subscribe. 

 Any such offer is, on its face, a fraud. 



The Review representatives are all 

 well known in their respective terri- 

 tories. Don't pay money to people you 

 don't know. 



WHY REVIEW ADS PAY. 



Quality circulation — the kind that is 

 bought and paid for at a fair price — 

 that gives full value to the subscriber 

 for the price paid^is what the adver- 

 tiser is looking for — that is the kind 

 of circulation that keeps him at it, 

 because it pays. — Frank B. White. 



The Review does not find it neces- 

 sary to give some article of merchan- 

 dise to get people to subscribe, or to 

 give the paper to those who would not 

 subscribe for the paper itself but who 

 accept it with an article of merchan- 

 dise they wish to purchase. Neither 

 does The Review find it necessary to 

 send out quantities of free copies in 

 the guise of samples to make up in 

 part for an absence of paid circulation. 

 Here is the reason and way The Review 

 grows: 



Please send The Review to the address on the 

 card enclosed. He Is a good buyer and In need 

 of some good reading, so I have recommended 

 The Review, telling him be could get more than 

 $10 worth of information for his dollar. — Martin 

 Radke, Maywood, 111., June 10, 1912. 



CHICAGO. 



The Great Central Market. 



Practically demoralized by the ever 

 increasing 8upj)ly of peonies, the local 

 market for the last week has been any- 

 thing but encouraging to the whole- 

 salers and commission men. Never be- 

 fore has this market been burdened 

 with so many peonies as at the present 

 time and, with so large a part of the 

 stock in such shape that it will not 

 keep, conditions can hardly be expected 

 to change for a few days at least. Prob- 

 ably twice as many peonies can be 

 found on the market and in the cold 

 storage warehouses as have ever before 

 been here at this date. In most cases 

 only the best of stock can be held at 

 all, with the result that the market has 

 resolved itself into a desire to unload 

 at almost any price. Only the fcw 

 really dependable lots hold their values. 

 Continued cool weather for the greater 

 part of the month is looked upon as 

 the principal reason for the oversupp'y> 

 it being pointed out that the extremely 

 hot weather that usually ushers in the 

 month of June has always taken off tiie 

 surplus in a few days and with these 

 conditions absent this year the growers 

 are able to stretch tho cutting time. 

 The result is that so many peonies have 

 found their way to the cold storage 



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