The Weekly Florists' Review^ 



June 20, 1912. 



During the Summer Months 



it is very often a hard matter to find sufficient good stock to fill all orders. We advise early 

 ordering and you are reasonably sure we can fill your order. You will find our stock somewhat 

 above the average in quality. We recommend for this week: 



BEAUTIES - - - - 



SWEET PEAS - - - 



VALLEY— Special - - - 



VALLEY— Extra ... 

 EASTER LILIES 



DAQQER FERNS— Extra quality 

 BRONZE QALAX ... 

 SPHAQNUM MOSS - - - 



Business Hours, 7:00 a. m. 



The Leo Niessen Co. 



ii/^hniA«>i« N. W. Cor. 12tli ft R»o« Bta. 



^SSS' PHIIADCIPHIA, PA. 



MentloD The Revltw ^hao you write. 



PHILADELPHIA. 



The Rising Eastern Market. 



The Chicago convention is so absorb- 

 ingly interesting this week that a short 

 and sweet report will be most likely to 

 find favor. The supply is falling off 

 rather faster than the demand. As the 

 decrease is chiefly in the poor grades, 

 conditions are better. There is a fair 

 shipping demand and but light local call. 

 The shortage in white roses is less notice- 

 able. Beauties are selling well; some 

 quantity orders have kept them moving. 

 The last of the peonies that carried well 

 have come out of cold storage, though 

 some large decoration peonies are prom- 

 ised for another fortnight from cooler 

 climes. Spencer sweet peas and valley 

 are in demand, not so gardenias. Red 

 and white lilies are here, and there is 

 lots of cornflower and some coreopsis. 

 Greens are rather dull. Fancy pond 

 lilies, white, red and several shades of 

 pink, are obtainable. Delphiniums are 

 a striking novelty. Their beautiful 

 shades of blue are decorative. 



The Possibilities of the Hydrangea. 



There was a time when the hy- 

 drangea, discovered as an Easter plant, 

 was forced before Easter quite univer- 

 sally; by universally I mean to the 

 exclusion of its use for other purposes. 

 It seemed to be felt, as the hydrangea 

 was so beautiful at Easter and withal 

 so profitable, that there its usefulness 

 ended. The result was left-over plants 

 that the unknown eagerly purchased for 

 outdoor adornment and then mourned 

 their early fall. This awakened bright 

 minds to the fact that there were other 

 days besides Easter when the hydrangea 

 would be sought. Then came greater 

 prosperity to the country and a general 

 move to the cities by the sea during 

 the heated term. The hydrangea fol- 

 lowed the throng; it throve amazingly. 

 The moist, cool breezes brought size 

 of flower and brilliancy of color, to 

 say nothing of durability, that were 

 revelations. 



The severe winter has had a disas- 

 trous effect on hydrangeas by the sea, 

 as well as on many other kinds of 

 plants, trees and shrubs, but the lesson 

 is learned; today these immense speci- 



EASTER LILIES 



are the most decorative white flower for weddings or sprays, very 

 fine stock at $1.50 per dozen; $8.00 to $10.00 per 100. 



LILIUM ALBUM and LILIUM RUBRUM, 



seasonable and decorative. 



SWEET PEAS, butterfly type in fine colors, also 



ordinary sweet peas $5.00 to |7.50 per 1000 



RICHMOND ROSES 2.00 to 8.00 per 100 



WHITE and PINK ROSES 2.00 to 6.00 per 100 



CARNATIONS GLADIOLUS ASPARAGUS 



and All Seasonable Cut Flowers and Greens. 



The most central Wholesale Cut Flower House in town. 



BERGER BROTHERS 



Wholesale Florlits 

 140*142 Nortk 18th Street, PHILADELPHIA, PA. 



Mention The Review wben too wnie 



men hydrangeas can be replaced, a thinjj 

 that would have been impossible a few 

 short years ago. 



The Eiverton Roses. 



There are educational opportunities 

 in the rose trial grounds at Eiverton 

 that are unequaled in this country; op- 

 portunities both for the amateur, even 

 in the kindergarten stage, and for the 

 past master, through the wonderful col- 

 lection of roses, old and new, and the 

 systematic manner in which they are 

 tried. Each variety is given a row or 

 two to itself, with a distinct label. The 

 manner of growth, time of flowering, 

 freedom of bloom, health, habit, color, 

 keeping quality and the many other 

 points that go to make up the rose as 

 we know it are there seen to the best 

 advantage. Eobert Kift grew so en- 

 thusiastic over the beauties in these 

 trial grounds last week that he returned 



the next day, early in the morning when 

 the roses were at their best, and pro- 

 ceeded forthwith to perpetuate their 

 charms with the aid of the camera. 



They are worth perpetuating, these 

 roses at Eiverton, whether it be by 

 photograph or by pen. Perhaps the pen 

 is the better, for, unless the photo- 

 graph be colored truly, not garishly, 

 it gives little idea of the rose's chief 

 beauty. The hybrid tea class is today 

 of prime interest. There is activity in 

 hybrids, but in hybrid teas the activity 

 is tremendous. The number of varieties 

 asking judgment as bedding or forcing 

 sorts is increasing; the older sorts must 

 be measured anew each year, to see that 

 they maintain their standard of the 

 past. Take, for instance, Gen. Mac- 

 Arthur, a really fine bedding variety 

 that missed its vocation, so to speal<, 

 when sent out for a forcing rose. Gen- 

 MacArthur's real merit was first discov- 



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