36 



The Weekly Florists' Review. 



June 20, 1012. 



FLOWER BOXES 



Successful Florists use Sefton Boxes. Jo Tave success in shipping 

 flowers, YOU should use them. 



We offer a complete and superior line of cut flower, folding boxes in 

 numerous grades and sizes, as well as CQ£]3igated Fibre Board Boxes 

 for Live Plants and Floral Designs. 



Sefton Florists' Boxes combine high quality with low price. We man- 

 ufacture them in large quantities and thus are able and pleased to 

 give you the benefit in reasonably low prices. 



A box of high quality attracts the eye and makes it a pleasure to open 

 a neat, tasty package. Sefton Florists* Boxes are trade builders, inas- 

 much as they are high class and make a good impression. Purchasers 

 of our boxes were once users of the inferior grades. 



Write for prices on your requirements. 



THB SEFTOIN MF?0. COMRAINV 



1333 %V. 3Sth STREET, CHICAGO. IL,L,. 

 F'actorles t Anderson. Ind. Brooklyn. IV. V. Ctiicaso. 111. 



Mention Tbe Revle'w w&en you wilts. 



FORT WAYNE, IND. 



The Market. 



The month of roses has ushered in a 

 great number of brides and the florists 

 have met the enormous demand for 

 flowers delightedly, with a fine supply 

 of all kinds of seasonable stock. Sev- 

 eral prominent weddings called for elab- 

 orate decorations, and numerous bou- 

 quets are in demand for the less pre- 

 tentious nuptials. Lily of the valley, 

 white and pink roses and butterfly 

 sweet peas are the favorites for ar- 

 rangement in bouquets, and the florists 

 have been kept hustling. In addition 

 to this, the commencements of high 

 schools and academies have created an 

 immense demand for flowers. A notable 

 fact in connection with this is that, 

 while in previous years costly arm bou- 

 quets have been ordered, this year's 

 graduates are establishing the custom 

 of wearing the corsage. The class of 

 1912 of the Fort Wayne High School 

 has also adopted the wearing of the cap 

 and gown at the commencement exer- 

 cises. Eichmond roses, Killarney, val- 

 ley and sweet peas stood high in the 

 favor of the * * sweet girl graduates. ' ' 



Roses are of fine quality and the sup- 

 ply of carnations is tremendous. But- 

 terfly sweet peas are now at their best 

 and these exquisite flowers are gaining 

 more and more in popular favor each 

 year. Coreopsis is of good quality and 

 is coming in abundantly. The same is 

 true of Easter lilies and Lilium aura- 

 tum. The peony season is over. There 

 are some fine greens on the market. 

 The business in bedding plants has been 

 splendid this year. There has been a 

 shortage on geraniums in this locality, 

 the demand being exceedingly heavy. 



Various Notes. 



A fine range of greenhouses is being 

 erected in this city by Frank Knecht, 

 foreman for a number of years at the 

 Vesey plant. The houses are of the 

 Foley construction. Five of them will 

 be 27x145 and another 29x145. Mr. 

 Knecht will grow principally roses, 

 though two of the houses will be de- 

 voted to carnations for the wholesale 

 trade. He has the good wishes of his 

 fellow tradesmen. 



Another plant under construction, 

 which consists of four houses, each 

 27x100, is that of Herman Leitz, em- 

 ployed for fourteen years by W. J. & 

 M. S. Vesey. The houses are located 



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APPCO 



Shipsafe 



Made it^Any Siize or 

 Shape Desired. 



■ -ff-HftMinrni 



FLORISTS will hail with delight this SHIPSAFE that not 

 only delivers their cut flowers, design work, etc., in the 

 pink of condition, but removes the necessity for icing 

 in warm weather. We particularly invite inquiry from 

 Florists who take pride in the safe and stylish delivery of 

 their goods and keep abreast of the times. 



The APPCO SHIPSAFE is the highest priced corrugated fiber 

 box produced, yet the small difference in original cost is more 

 than justified by the security provided and the fact that icing 

 is abolished. 



Write for Bulletin 4005 for Full Particulars. 



American Paper Products Company, 



272 Bremen Avenue, ST. LOUIS, MO. 



oo; 



in New Haven, Ind., six miles east of 

 here, and will be devoted to the grow- 

 ing of general stock for wholesaling. 

 Mr. Leitz has taken into partnership 

 with him Mr. Herman, of New Haven, 

 and the firm will be known as the New 

 Haven Floral Co. 



The increasing demand for the Killar- 

 ney rose has prompted the erection of 

 two more rose houses by the Flick 

 Floral Co. The houses are each 30 x 

 130, eight feet to the gutters and even- 

 spanned. This firm, which does a whole- 

 sale as well as retail business, is cutting 

 a fine supply of all stock, but particu- 

 larly roses and sweet peas. 



W. J. & M. S. Vesey have had a fine 



supply of hydrangeas, which sold well 

 this season. They are cutting an abun- 

 dance of all seasonable flowers, espe- 

 cially orchids, for which this firm i?' 

 noted. 



Mrs. L. E. Auger reports trade rush- 

 ing during these June days, with wed- 

 dings since the first of the month and 

 just now orders for commencements. 

 But with plentiful stock these rushing 

 days are a real pleasure. 



Edgar Wenninghoflf has opened a 

 new flower shop in this city, at 1005 

 Calhoun street. He is an enterprising 

 business man and bids fair to estab- 

 lish a fine trade. His shop is in an 

 excellent location. E. E. F. 





