66 



The Weekly Florists' Review. 



June 20, 1912. 



through lower prices, and you all know 

 that profit margins are commonly below 

 par, anyhow. 



Then, too, the public is entitled to 

 more than it is getting. Scores of nurs- 

 eries have for fifty years either con- 

 tained or had knowledge of any num- 

 ber of plants with sterling merits and 

 of great interest, but in the demands 

 of limited knowledge, and the race to 

 keep up with the pace the other fellow 

 has set, these valuable plants with un- 

 told merits and attractiveness are se- 

 curely locked up, perhaps for centuries. 



Individualizing a Business. 



I would not have anyone misunder- 

 stand me. I do not mean to cry down 

 those familiar plants which have been 

 found necessary and profitable, but do 

 not be tied down to them, and do not 

 let them lead you to cut prices. If you 

 cannot get profitable business for them 

 without such methods, look elsewhere 

 for your specialty — the plant you can 

 grow better than others — the things 

 that will individualize your business. 



Nor yet do I urge nurserymen to go 

 to the extreme. Where there is so much 

 ignorance about our goods, we must 

 maintain a proper degree of conserva- 

 tism. New or unknown plants must be 

 faithfully described. A list that is in> 

 creased must show a good reason for 

 it. Confidence in the nurseryman must 

 be established and he must take pains 

 to deserve it. 



On lines such as these I feel I can 

 safely repeat that nurserymen should 

 certainly grow more varieties. 



DAYTON, O. 



The Market. 



The dull season in the florist business 

 is supposed to be at hand, but as yet 

 the Dayton florists have not felt it, as 

 there have been a great number of 

 June weddings to help things along. 

 On the other hand, the "grim reaper" 

 has done much to increase the sale of 

 flowers, several of our most prominent 

 citizens Laving died this month, thus 

 creating un enormous demand for fu- 

 neral flowers. Everything, from a lily 

 down to candytuft, has sold exceedingly 

 well. Another factor which increased 

 business last week was the graduation 

 demand. Combining all, Dayton florists 

 can safely say that the trade for June 

 thus far has been decidedly satisfac- 

 tory. 



In the last few weeks longiflorum 

 lilies have been quite scarce, but the 

 auratums have been plentiful. Eoses 

 and carnations fell short at times, when 

 the demand got the best of them; red 

 and white carnations were especially 

 popular June 13, as they were the fa- 

 vorite flowers for the graduates. Gallas 

 are becoming scarcer every day, but 

 stocks, cornflowers, mignonette, etc., 

 sell well and are in good supply. Fancy 

 ferns were hard to get last week. 



The plant trade is keeping up re- 

 markably well this season; although 

 there is quite a quantity of unsold bed- 

 ding plants on hand, it looks as though 

 the demand will continue long enough 

 to use up most of them. 



Various Notes. 



Mrs. Chas. E. Pease, widow of the 

 late Chas. E. Pease, who until the time 

 of his death was president of the Miami 

 Floral Co., passed away June 13, after 

 a long illness caused by paralysis. She 



YOUNG 



j^ose p lants 



This is fine, clean, strong, healthy stock 



FROM 212-INCH POTS FROM 3-INCH POTS 



100 1000 100 1000 



American Beauties $4.00 $3S.0O American Beauties $5.00 $45.00 



Perle 3.00 25.00 Killarney 5.00 



My Maryland 5.00 40.00 



Rea4ly for Immadlat* Sblpment. 



Chrysanthemum Rooted Cuttings 



Fine, dean, healthy surplus stock 



WHITE Per 100 



White Estelle $2.00 



Mrs. Buckbee 2.00 



YELLOW 



Golden Glow 2 00 



PINK Per 100 



Pink Estelle $2.00 



Pink Ivory 2.00 



Maud Dean 2.00 



POMPONS 



Diana, white 2.00 



Mrs. F. Ben, bronze 2.00 



Ockto, pink 2.00 



PETER REINBERG 



30 East Randolph Street 



CHICAGO 



Mention The HeTlew when yon write. 



ROSES FROM 2UINCH POTS 



Fine, thrifty, well-established plants, at $3.00 per 100, $25.00 per 1000, 

 to close out quick. 



100 Safrano 

 800 Bridesmaid 

 100 Uncle John 

 50 Marion Dingee 

 250 Papa Gontier 

 200 Wellesley 

 150 Marie Gulllot 

 250 Mosella 



200 Meteor 



150 Hermosa 



100 Perle des Jardins 



150 La France 



300 Radiance 



400 Golden Gate 



100 Princess Bonnie 



100 Champion of the World 



200 Etoile de Lyon 

 250 Catherine Mermet 

 50 Malmaison 

 150 Bride 



200 White Killarney 

 100 Killarney 

 200 Duchess of Albany 



JACKSON & PERKINS COMPANY, Newark, New Yirk 



Mention The Berlew when yon write. 



leaves one son, Edward 6. Pease, and a 

 granddaughter, Katherine Pease. 



Mrs. James Ewing has been ill with 

 malarial fever for the last two weeks. 



Allen C. Howard, of Michigan, was 

 a guest at the Young home recently. 



Frederick Lembke, of the W. W, Bar- 

 nard Co., and Abraham Miller, of A. 

 Henderson & Co., both from Chicago, 

 were in town last week, and were guests 

 of George Bartholomew for dinner 

 June 15. A. F. Longren, of E. H, Hunt, 

 Chicago, was also in town last week, 

 introducing to the trade a fancy line 

 of Chinese and art baskets. 



A terrific wind and rain storm struck 

 Dayton June 16, doing much damage 

 to property. Among the florists the 

 Miami Floral Co. is probably the great- 

 est loser, as fourteen of their fruit trees 

 were blown down and considerable glass 

 was broken. This company was one of 

 the busy ones on funeral work last week. 



PEONIES 



We have one of the finest stocks anywhere In th« 

 country and should be very glad to figure with 

 you on your list of wants. 



RETERSON NURSERY, 



stock KxoluuiK* Bnlldlnc, CHICAGO 



Mention The Review when you write. 



LARGE TREES 



OAKS AND MAPLXS, PINMI 

 AND HKMLOGKS 



ANDORRA NURSERIES 



Wm. Wanar Harper. Propi. 

 BII1( 



Mention The Review when you write. 



H. H. Bitter reports business to be 

 good, and says he has had some large 

 funeral orders recently. B. A. L. 





i ^ 



