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Juki 27. 1912. 



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. The Florists' Review 



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THE RETAILS 



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FLORIST 





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THE ABM BOUQUET. 



One of the most remarkable . things 

 that have occurred in the flower .busi- 

 ness in the last few years has been the 

 way the sweet pea has sprung into 

 favor. It started with the winter-flow- 

 ering varieties. Previous to their in- 

 troduction the retailer had been able 

 to use sweet peas only at a time of 

 year when the flower business is light- 

 est. The winter bloomers made it pos- 

 sible to use them at the season when 

 business is best. The winter peas, also, 

 were, after capable growers took them 

 up, of much better quality than the out- 

 door stock — longer stems, larger flowers. 

 To see them was to buy; the only re- 

 tailers who did not use them were the 

 ones who had no steady source of sup- 

 ply. Then came the Spencers — the but- 

 terfly peas, as they call them in some 

 markets. These were even better than 

 the winter-bloomers — ^longer-stemmed in 

 most hands, larger flowej-s and more 

 of them on a stem, besides the js^ttved 

 "butterfly" or orchid effect. ' They 

 gave the sweet pea a leading place as 

 a commercial cut flower. The rose and 

 carnation held the two leading places; 

 probably the violet was third at the 

 time the winter peas were introduced, 

 but now the sWeet pea easily is next to 

 the rose and carnation as the cut flower 

 that is of greatest importance, grown 

 in largest quantity and taking from 

 the public the largest sum of money. 

 So great was the increase in glass de- 

 voted to peas this season that when 

 the growers' plans became known there 

 was grave apprehension lest the supply 

 was to increase too fast. The fears were 

 groundless. Perhaps prices were not 

 quite so good as in the preceding sea- 

 son, but from a retailer's standpoint 

 that is not an unmitigjftetl evil; the 

 point is that sweet peas were as easy 

 to sell as anything on the list this 

 season. 



The arm bouquet is one of the uses 

 to which the sweet pea is especially 

 adapted. While pink has had the prin- 

 cipal call, with white second, the winter 

 and Spencer peas have afforded so wide 

 a choice of color that excellent effects 

 have been attained, effects not possible 

 with roses or other flowers used for 

 corsages or bouquets to be carried on 

 the arm. The arm bouquet illustrated 

 on this page was made by John Mangel, 

 .Chicago. In it were pink Spencer peas 

 and lily of the valley. These and cor- 

 sages of peas have been sold in great 

 numbers during the season now closing. 



FIOXTBED CHIFFON. 



In the bride's bouquet on page 11 of 

 The Keview for June 13, isn't it over- 

 doing things a little to have flowers 

 and also pictures of them in the same 

 composition? I am not a retail florist 

 and so, perhaps, am ignorant along this 

 line; also, it might be that if I were 



to see the bouquet itself I would change 

 my mind, but it seems to me the bou- 

 quet would be better with plain chiffon 

 instead of pictured. B. C. Auten. 

 [This letter goes to show how closely 



ways is welcome; a free exchange of 

 opinion always is helpful. — Ed.] 



PAOKINQ FUNEEAL DESIGNS. 



It was only about two months ago 

 that we purchased a florist's establish- 

 ment here, in western lowq. „ This is 

 entirely new business to us and we are 

 anxious, of course, to succeed. Can 

 you find space in The Eeview for an 

 article on pa<*iltig — say the packing of 

 funeral desij^«l|fe C. D. A. 



In packing-fji funeral design for ship- 

 ping, we must, of course, first of all 

 secure a box pf suitable size. The cor- 

 rugated boxes which are now to be ob- 

 tained at any florists ' supply or com- 



s 



The Arm Botiquet of Spencer Sweet Peas and Valky. 



The Review is read and its illustrations 

 scrutinized. When a reader sees some- 

 thing with which he does not agree, 

 such a good-tempered letter as this al- 



mission house are the most practical 

 for this purpose. If possible, have the 

 box just large enough to hold the de- 

 sign nicely without crowdifljg. Having 



