10 



The Florists^ Review 



June 27, 1012. 



a box considerably larger than neces- 

 sary is not only wasteful, but the larger 

 the box the more chances you take of 

 its being crushed in transit. 



In seasons when there is no danger of 

 frost, no lining on the inside of the box 

 is necessary unless it be a sheet of soft 

 tissue just lor the sake of appearances. 

 In cold* weather, if the box is large 

 enough to allow doing so, then it should 

 be well lined with tissue paper or news- 

 paper. After the lining is in place it 

 would be well to fasten it to the sides 



THE APOLLO FLOWER SHOP. 



By means of two illustrations, a 

 glimpse is here obtained of the store 

 which has heretofore been styled The 

 Flower Shop, in Kansas City, Mo., but 

 which will in the future be known as 

 The Apollo Flower Shop. It is located 

 on the famous ' ' Petticoat Lane, ' ' in the 

 new Waldheim building, at Eleventh 

 and Main streets. The street is one 

 of the most prominent thoroughfares of 

 the city and it is estimated that 50,000 





Intrrior of the Apollo Flower Shop, Kansas City, Mo. 



of the box to keep it from crushing the 

 flowers. 



The next step is to fasten the design 

 securely in the box by sewing it to the 

 bottom, and also to the sides if pos- 

 sible, with strong cord, or, still better, 

 the green tape which is now so exten- 

 sively used by florists. The latter is not 

 so apt to cut through the box. If 

 wooden boxes are used, holes will have 

 to be bored through which to pass the 

 cord in tying. 



By sticking a few of tJM green match- 

 sticks, upon which spra^are made, in 

 between the flowers and extending just 

 a little beyond the flowers, the paper 

 lining will rest upon these sticks and 

 the more delicate flowers will be pro- 

 tected. 



A wreath of the 14-inch to 20-inch 

 size should be tied at least three times, 

 while a larger wreath should have still 

 more fastenings. Pillows and flat de- 

 signs should be tied in at least three 

 places, while a design on a base should 

 have the base well secured in addition 

 to fastening the design proper. 



When neat looking corrugated or 

 other "paper boxes are used in mild 

 weather, then no wrapper is called for, 

 but if the box itself is not quite pre- 

 sentable, then a heavy paper should be 

 wrapped around the outside, if only for 

 sake of appearances. 



In packing flowers for shipment, it is 

 well always to bear in mind the rough 

 usage to which the box may be sub- 

 jected in the hands of the express mes- 

 sengers, and a little extra precaution 

 pays well. 



That the outside of the package 

 should bear a label stating the condition 

 of the contents and advising prompt 

 delivery at the destination, is of course 

 obvious. Hugo Schroeter. 



people pass the store every day. The 

 store itself is one of the neatest im- 

 aginable, and complete in every detail. 

 The display box is cooled by artificial 

 refrigeration, as is also the large show 

 window. The large volume of business 

 done in the space at command is a cause 

 of some wonderment among local mer- 

 chants. A rent of $600 per month is 

 paid for the place, apd the stock must 

 be kept moving, therefore, if only to 

 pay the rent. While prices in the past 



have been much too low, they are now 

 on the upward trend. 



The large basement is now being 

 fitted up as a part of the establish- 

 ment, so as to take better care of what 

 the firm calls its ' ' much overgrown busi- 

 ness," which still persists in growing. 

 The handling of the out-of-town orders 

 is becoming a more and more difficult 

 problem. It is city trade, rather than 

 shipping business, that is desired, but 

 as the firm and its methods become 

 more widely known, the out-of-town de- 

 mand naturally increases. The house 

 is one of the largest Kansas City buy- 

 ers in the Chicago market. 



"The secret of our success," says a 

 member of the firm, * ' is really no secret 

 at all, but a fundamental principle in 

 all industrial success — ■ good buying, 

 good salesmanship and careful handling 

 of orders received." 



BUSINESS EMBABBASSMENTS. 



Jersey City, N. J. — James D. Carpen- 

 ter, Jr., has been appointed trustee of 

 John A. Payne, a greenhouse builder of 

 260 Culver avenue, who recently filed a 

 petition in bankruptcy with the United 

 States District Court, Trenton. The 

 liabilities are estimated at $8,000 and 

 the assets less than $5,000. Frank G. 

 Turner is counsel for Payne. , 



Philadelphia, Pa. — Creditors have 

 filed a petition to have William W. 

 Crawford, of this city, adjudged an in- 

 voluntary bankrupt. The petitioners^ 

 and their claims are: Hires, Turner^ 

 Glass Co., $30.70; Philadelphia Cut 

 Flower Co., $518.40; H. Bayersdorfer & 

 Co., $297.31. 



FLOWEBINO POT PLANTS. 



Could you give me a list of desirable 

 flowering pot plants, raised either from 

 seeds or cuttings, that I could get to 

 come into bloom from the middle of 

 April on. I have a lot of space I could 

 use for that purpose. J. M. 



A few of the best pot plants which 

 you can flower from April onwards and 

 which are to be raised from cuttings 

 would be: Geraniums, known also as 

 zonale pelargoniums; show pelargoni- 



The Apollo Flower Shop, Kansas City. 



