20 



The Florists^ Review 



June 27, 1912. 



THE FLORISTS' REVffiW 



O. L. GRANT, Editob and Mahaoib. 



PCBU8HKD <VXBT TBUBSDAT BT 



The FLORI8T8* PUBLISHING CO. 



880-56O Caxton Building, 



d08 South Dearborn St., ChloaKO. 



Tklafhoni, Habbisom 5429. 



fmXEBKD OABIiX ADDBX88, FliOBVIXW. OHIOAOO 



Nkw Yobk Office: 



1310 Forty-Ninth St Brooklyn. N. Y. 



TXLXKHONX, 2632 W. Borough fark. 

 J.Austin Shaw, Managkb. 



Bnbflcriptlon price, 11.00 a year. To Canada, $2.00 

 To Europe, $2JS0. 



AdyerUalng: rates quoted npon request. Only 

 ■trlctly trade advertising accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to inaore Insertion In the Issue of that week. 



Entered as second class matter December 8, 1897. 

 at the post-ofBce at Ohlcago. XIL, under the act of 

 Much 8, 1879. 



This paper Is a member of the Chlcaco Tnula 

 Preas Association. 



CONTENTS. 



The Re/all Florlsk. 9 



— The krm BouqiJet (lllus.) 9 



— Figured ChlffopT 9 



— Packing Funeral Designs 9 



— The Apollo Flower Shop (lllus.) 10 



Business Embarrassments 10 



Flowering Pot Plants 10 



National Flower Show 11 



Hauling at Harvard (lllus. ) 11 



Small Godfrey Callas H 



Not That Kind of Flowers 11 



The American Peony Society 12 



— The Ithaca Meeting (lllus.) 12 



— President Farr's Address 13 



Best German Irises 14 



Qladloli a Second Season 14 



Spider on Plumosus 14 



Canfleld's Early Aster (lllus.) 15 



Lily of the Valley 15 



— A Dally Supply 15 



A Young Man's Opportunities in the Seed 



Business 16 



— Why They Are Excellent 16 



Denver 17 



New York 17 



New Orleans 18 



Pittsburgh 18 



Providence 18 



Louisville, Ky 19 



Rochester, N. Y 19 



Obituary 10 



— George S. Josselyn 19 



— J. R. Fuller 19 



— Mrs. Wilhelmlna Rosmarln 19 



Saves Twenty Times Cost 20 



Chicago 20 



Philadelphia 26 



Boston 28 



St. Louis 34 



Steamer Sailings 38 



Pacific Coast Department 41 



— Portland Florists Organize 41 



— Tacoma, Wash 41 



— Los Angeles, Cal 41 



— San Francisco 43 



Seed Trade News 50 



— The Seed Trade Convention 51 



— New York Seed Law 52 



— Opportunities in Seeds 54 



— Catalogues Received 59 



Nursery News 60 



— The Retail Association 60 



— The Quarantine Bill 60 



— Standards for Apples 61 



Dayton, 62 



Columbus, 64 



Detroit 66 



Bowling 68 



— At St. Louis 68 



— At Chicago 68 



Washington 70 



<}reenhou8e Heating 82 



— Jumbo (lllus.) 82 



— Heating and Ventilating 82 



— Buckwheat 83 



<31en Cove, N. Y 84 



Tarrytown. N. Y 86 



Mhnteapolis 88 



Vegetable Forcing — Parsley 00 



Indianapolis 92 



Swartlimore, Pa. — Schilder & Lefeber 

 tave bought the greenhouses of J. L. 

 Day & Co., consisting of 16,000 feet of 

 :gla8S, and are overhauling them to grow 

 asparagus, carnations, mums, callas and 

 sweet peas. The new proprietors are 

 lioth Hollanders who have been in the 

 trade from boyhood, for some years in 

 their native land and later in the 

 United States. They both worked for 

 two years i«r Weiland & Eisch, Evan- 

 titan, Til. 



SOCIETY OF AMERICAN FLOBISTS. 

 Incorporated by Act of Congress, March 4, 1801. 



Officers foi 1812: President, R. Vincent, Jr., 

 White Marsh, Md. ; vice-president, August Poehl- 

 mann, Morton Grove, 111.; secretary, John Young, 

 64 W. 28th St., New York City; treasurer, W. F. 

 Hasting, Buffalo, N. Y. 



Annual convention. Coliseum, Chicago, 111., 

 August 20 to 23, lt*12. 



Index to Advertisers 



Page 94 



SPECIAL NOTICE 



DULY FOURTH, a legal holiiiay, this 

 year falls on Thursday, the day 

 on which The Review is mailed to 

 subscribers. As the postofflce is closed 

 on holidays, it will be necessary to go to 

 press 



ONE DAY EARUER THAN USUAL 



in order to reach subscribers at the regu- 

 lar time. 



Advertisers and contributors will please 

 see that matters for the issue of July 4 

 reach The Review office Monday, July 1. 

 as publication day will be Tuesday next 

 week. 



Besults bring advertising. 

 The Review brings results. 



The Sunburst rose is occupying the 

 center of the stage in Europe; all the 

 rose specialists are featuring it and, ap- 

 parently, everyone is planting it. 



' ' The value of an inquiry from an ad- 

 vertisement depends," says Frank B. 

 White, "on the use you make of it — or 

 your ability to appreciate values." 



Apparently none of the trade so- 

 cieties is making a growth in propor- 

 tion to the growth of the interest the 

 organization is designed to foster. What 

 can the matter be? 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar- bill that insures fifty- 

 two visits of the paper. 



The Society of American Florists holds 

 its next convention in the building in 

 which the republican party last week 

 held its national convention and, by a 

 coincidence, the S. A. F. held its last 

 convention in the building in which the 

 democrats are this week nominating their 

 candidate for president. Great is the 

 S. A. F. 



The final schedule, entry blank and 

 program of the annual convention and 

 exhibition of the National Sweet Pea 

 Society, at Boston, JulyBM and 14, are 

 now ready and can be halTCpon applica- 

 tion to Wm. Sim, president, Cliftondale, 

 Mass., or to the secretary, Harry A. 

 Bunyard, 342 West Fourteenth street. 

 New York city. 



The salesman who uses the soft soap 

 method does nicely with some people for 

 a while, but sooner or later a constant 

 diet of "salve" does one of two things: 

 either the customer swells to the point 

 where nothing will satisfy, or else he 

 wakes up to the true character of what 

 has been handed him. In either event 

 the salesman is down and out — forever. 



SAVES TWENTY TIMES COST. 



No matter how many other publica- 

 tions may be received, pretty nearly 

 every florist now reads The Review — 

 not only for its news of the trade but 

 also for its advertising. No small part 

 of the paper's usefulness to its readers 

 lies in the advertising it carries. This 

 way: 



Enclosed you will find the dollar In payment 

 for another year of The Review. I can't do 

 without it in my business; save twenty times 

 the subscription price each year picking up bar- 

 gains offered In the advertisements. — Walter R. 

 Paxson, Crawfordsvllle, Ind., June 17, 1812. 



And then, of course, there is the ad- 

 vertisers' side — like this: 



please omit my ad of salvias, as stock is all 

 sold. The classified ads are the thing. — C. H. 

 Jacobs, Westfield, M^ss., June 20, 1912. 



Answering your letter requesting instructions 

 about my ad, beg to advise that you may dis- 

 continue same, as my stock is entirely sold out. 

 For quick results advertise in The Review. — 

 B. L. Lipman, Columbia City, Ind., June 18, 1812. 



CHICAQO. 



The Great Central Market. 



Steady improvement during the last 

 few days has again brought the mar- 

 ket up to a point where the wholesaler 

 is in control and the oversupply of 

 peonies is held in check in the ' cold 

 storage warehouses, while the daily lo- 

 cal cut has decreased until but few 

 fresh-from-the-field flowers are to be 

 seen. With the medium and poor stock 

 of peonies moved from the counters, 

 only the storage pack is to be had, and 

 consequently prices have returned to 

 where a fair value is obtainable. 

 While the supply in reserve is more 

 than ample to meet the largest de- 

 mands for some time to come, they are 

 not being thrown on the market. 

 Eoses, too, have not only improved in 

 quality but the supply is nowhere near 

 so large as a week ago, and it is only 

 natural that prices have once more be- ' 

 come firm. Many growers have ac- 

 cepted the chance to clean out the old 

 plants and, replanting being on in full 

 force, it is more than likely that the 

 present prices will hold for some time. 

 Cool weather during the last week has 

 allowed the cuts to be more gradual 

 and, though warm weather appears to 

 be at hand, it is doubtful if it will 

 affect the market price to any great 

 extent, in view of the replanting. In 

 quality the roses have shown marked 

 improvement and Beauties, again com- 

 ing in fine shape, have taken on a bet- 

 ter color than has been apparent dur- 

 ing the last two or three weeks. 

 Richmond, Rhea Reid and My Mary- 

 land also have taken on new life, and 

 are to be had in good lengths. Kai- 

 serin. Melody, Killarney, White Killar- 

 ney and Aaron Ward have shared in 

 the improvement and are in unusually 

 good shape for this time of the year. 



Carnations are in good supply and, 

 while they are not in any great de- 

 mand, they hold competition with peo- 

 nies and are being moved along in fair 

 shape for funeral work and to the street 

 men. Sweet peas still demand atten- 

 tion. The outdoor stock is somewhat 

 backward at present and the indoor 

 flowers, though the end of the crops, 

 continue to move at good prices. Sev- 

 eral shipments of the outside peas have 

 been reported and within another week 

 the supply should be coming in rather 

 rapidly if the present weather condi- 

 tions continue. Asters have been 

 found on the market in spots, but these 

 are merely the advance cuts and not 

 many of quality worthy of any great 



