68 



The Florists^ Review 



JUMB 27, 1012. 



FLOWER BOXES 



Successful Florists use Sefton Boxes. To have success in shipping 

 flowers, YOU should use them. 



We oflFer a complete and superior line of cut flower, folding boxes in 

 numerous grades and sizes, as well as Corrugated Fibre Board Boxes 

 for Live Plants and Floral Designs. 



Sefton Florists' Boxes combine high quality with low price. We man- 

 ufacture them in large quantities and thus are able and pleased to 

 give you the benefit in reasonably low prices. 



A box of high quality attracts the eye and makes it a pleasure to open 

 a neat, tasty package. Sefton Florists* Boxes are trade builders, inas- 

 much as they are high class and make a good impression. Purchasers 

 of our boxes were once users of the inferior grades. 



Write for prices on your requirements. 



THB SBFTOIN MFQ. COMPAINY < 



1333 W. dSth STREET, CHICAGO. lUU. 

 Raotorles : Anderson, Ind. Brooklyn, IV. Y. Chlcaso. 111. 



Henuon Tbe Review wben tou wilta^ 



the gauntlet of that disheartening long 

 list of crop conditions and come to 

 successful fruition sufficient to return 

 him his original dollars with possibly 

 a few new ones to keep them company. 



Integrity the Prime Essential. 



The most essential requirement im- 

 posed upon a young man is that of in- 

 tegrity. Integrity is a young man's 

 greatest asset in any business. I know 

 of no business in which that asset is 

 of greater value than in the seed busi- 

 ness. To attain genuine success, at 

 least, abiding success, one must be able 

 to command absolute confidence, for 

 seeds are bought and sold primarily on 

 faith; the buyer reposes confidence in 

 the integrity of the seller and believes 

 that he will furnish him what it is 

 agreed shall be furnished, at least, to 

 the best of his knowledge and belief. 

 The buyer who wishes a few tons of 

 any certain kind of turnip seed cannot 

 aflPord to take the risk of putting it out 

 to his trade, seeding thousands of acres, 

 and finding the seller has duped him by 

 furnishing some other kind of turnip 

 seed. The two kinds of seed are indis- 

 tinguishable in the bag. The crop must 

 be grown and the damage done before 

 the test can be made, and meantime 

 absolute reliance must be reposed in 

 the integrity of the seller. The seed 

 business is no place for the moral 

 weakling, and the young man of integ- 

 rity who wants to make his business 

 rectitude count will find his oppor- 

 tunity in the seed business. 



The Altruistic Side. 



We have treated of the young man 's 

 opportunities in the seed business from 

 the egoistic point of view, assuming 

 that that view was contemplated in 

 assigning this subject for consideration 

 at this time. Of course, the more vital 

 consideration is really what the oppor- 

 tunities from the altruistic point of 

 view. A man, at least a man that is 

 worth while, lives not unto himself 

 alone. Man is a social being and real- 

 izes his obligations to society. He is 

 not content with a life work that en- 

 ables him merely to "feather his own 

 nest," to make and accumulate money. 

 That is by no means his chief aim in 

 life; indeed, it is no more than a means 

 to an end — the service of society — the 

 attainment of the desire to leave man- 

 kind better and happier as a result of 

 his life. 



^ Appco 

 Shipsafe 



FOR GROWERS AND DIS 

 TRIBUTORS OF FLOWERS 



Note the method of 

 closing these boxes. 



The ends double in, the sides 

 fold over and glue if the box is 

 not to be used again, or taped 

 if to be reshipped. 



This provides two full covers besides the folded ends for both top and 

 bottom. It provides the rigidity necessary to a safe shipping package. 



We would call your attention particularly to the fact that the exterior 

 is perfectly smooth. No projecting covers or comers to interfere with 

 handling. No cleats, straps, staples or strings. 



This is a one-piece box that ships flat to you, made in any size or shape 

 desired. If the very large sizes are used this package can be closed by roping. 



Size 16 X 16 X 8, per 100, $12.05 

 Size 18x18x10, " 15.85 



Size 20x20x 6, ' " 13.00 



Size 24x20x 8, " 16.90 



Size 24 X 8x4, per 100, $ 7.30 



Size 32x10x5, " 11.00 



Size 36x12x8, " 17.20 



Size 48 X 14 X 8, " 22.65 



We want to quote you on such sizes as you desire. Our Florist's Bulletin 

 pictures, describes and prices our entire line. Write for it. 



No matter ivhat your requirements in Corrugated Fiber Boxes, let us quote you. 



American Paper Products Company, 



272 BREMEN AVE., 



ST. LOUIS, MO. 



Mention The Review when you write. 



To be sure, a man is to a degree 

 doing his duty by society when he 

 applies himself to his business and con- 

 ducts it successfully. He is serving 

 society as a productive and an indus- 

 trious citizen. One who devotes his 

 efforts to the seed business, however, 

 may serve society in a more definite 

 way. The prosperity of the country 

 depends primarily on the success of its 

 crops, and the nature and quality of 

 the seeds used throughout the land are 

 an import factor in determining the 

 success of the crops. Moreover, there 

 is a wide field for engaging one's efforts 

 either in the development of new and 



valuable plant life, or in increasing the 

 quality or productivity of existing 

 plant life, or in the development of the 

 agricultural sections of the country, 

 or in increasing the fertility and pro- 

 ductivity of the soil, and thus serving 

 society in an important capacity as 

 affecting that pressing and serious so- 

 cial problem — the high cost of living. 



What Is Opportunity? 



Such is a cursory view of the oppor- 

 tunities offered a young man in the 

 seed business. But what availeth op- 

 portunity? Opportunity is but half 

 the battle. Opportunity must be dis- 



