July 4, 1912. 



The Florists' Review 



11 



Mr. Gelderman, of L. Baumann & Co.. and his auto. U. S. flag as side panels on delivery car. 



Artificial Flower Decorations for Automobile Parade. 



florist can use artificial stock where he 

 could not get the order at all if he 

 confined himself to the use of natural 

 flowers, that it seems unnecessary to 

 give any further details. The thing to 

 remember is that the artificial and 

 natural lines do not conflict, each has 

 its proper use; and it will usually be 

 found that the customer that wants the 

 artificial will under no circumstances 

 buy the natural, and a refusal, or the 

 inability to supply what is asked for, 

 merely means a loss of business that 

 should have been saved. 



If your town has failed to announce 

 a "home-coming week," an auto 

 parade, a carnival, or some other simi- 

 lar festival, get busy, agitate the sub- 

 ject with your townspeople, with the 

 mayor, with the council, with every- 

 body, and almost before you know it 

 you will have worked up the opportu- 

 nity for extra business and extra profits 

 to tide over the "dull" season. Start 

 out now to make it the "summer" sea- 

 son instead. 



SOCIETY OF AMEEIOAN FLORISTS. 



Trades' Exhibition at Convention. 



As the date of the conventioil draws 

 near, greater interest is being mani- 

 fested and the balance of available 

 space is being rented rapidly. During 

 the last week large blocks of space 

 have been reserved by: 



Detroit Flower Pot Co., Detroit, Mich. 



W. A. Manda, South Orange, N. J. 



Knight & Struck, New York, N. Y. 



Cushman Gladiolus Co., Sylvanla, O. 



E. E. Stewart, Rives Junction, Mich. 



Mead & Suydam, East Orange, N. J. 



Superior Machine & Boiler Works, Chicago, 111. 



H. N. Bruns, Chicago, 111. 



George B. Llmbert & Co., Chicago, 111. 



Illinois State Association, Illinois. 



Florists' Exchange, New York, N. Y. 



Universal Portland Cement Co., Chicago, 111. 



American Blower Co., Detroit, Mich. 



Burlington Willow Ware Shops, Burlington, la. 



There will also be a fine display of 

 modern ice-boxes and refrigerators for 

 florists' use, by the leading manufac- 

 turers of the country. This will be one 

 of the attractive features of the ex- 

 hibition. John Young. 

 Supt. of Trades' Exhibition. 



AMERICAN ROSE SOCIETY. 



The annual term of office of the 

 American Eose Society dates from 

 July 1. President Adolph Farenwald 

 has been at the International Horti- 



cultural Exhibition with the company 

 of 100 members from America. During 

 his trip little has escaped his notice, 

 and from this experience will come 

 some happy words and thoughts, as he 

 does duty for the second term. Frank 

 H. Traendly, of New York city, be- 

 comes vice - president. Ex - President 

 Robert Simpson, of Clifton, N. J., and 

 Frank E. Pierson, of Tarrytown, are 

 to serve a term on the executive com- 

 mittee. This eastern concentration was 

 intended to strengthen the Eose Society 

 during the coming National Flower 

 Show, to be held in the city of New 

 York next spring. 



The Eose Society is after members. 

 This morning a letter came from Penn- 

 sylvania, asking, "Can you send me a 

 dozen copies of the Eose Journal? I 

 want them for prospective new mem- 

 bers. ' ' 



A week ago a convention of the New 

 York State Bankers, Group 6, was held 

 at Lake Mohonk. The two large rose 

 gardens were so attractive that when 



There will be a meeting of the Ameri- 

 can Eose Society in Chicago, at the 

 S. A. F. convention in August. 



Benjamin Hammond, Sec 'y. 



CHICAGO A COOL CITY. 



According to the press and publicity 

 committee of the Chicago Florists ' Club, 

 Chicago is known far and wide as an 

 all-the-year-round resort, mild in win- 

 ter and cool during the summer months. 

 "The expansive waters of Lake Michi- 

 gan render the temperature enjoyable 

 at all times, and the peculiar ozone is 

 rejuvenating as well as bracing, mak- 

 ing the old young again and the youth- 

 ful irresistible," the committee says. 

 "There is a tradition, which can be 

 substantiated only by the mermaids of 

 the Chicago river, of one very hot day 

 in Chicago, viz., July 4, 1776; but the 

 descendants of those who survived that 

 day are not to be found hereabouts, so 

 that it will be impossible to verify this 

 statement when you come here next 



The Hose Cart in a Carnival Parade. 



the time came for the morning session, 

 which is the chief business session, 

 there were scarcely enough members 

 present to hold the meeting. "When a 

 search was made, there were the bank- 

 ers and trustees off in the rose gardens, 

 more interested in the beauteous bloom 

 of the queen of flowers than they were 

 in the active business which called them 

 to the convention! Probably no one 

 had seen such a sight before; the va- 

 riety of roses seemed endless. 



August to the convention. It will be 

 easy, however, to prove the accuracy of 

 the appended figures, giving the normal 

 August temperature of Chicago and 

 other leading cities supplied by the 

 United States Weather Bureau, Wash- 

 ington, D. C." 



Chicago 71.2° Washington, D. C. 74. 5° 



New York 72. U" Baltimore, Md....74.7' 



Pittsburgh, Pa 72..'i'' Cincinnati 75.5° 



Philadelphia, Pa. .73.8° St. Louis, Mo 77.2° 



The fear of hot weather should keep 

 no one away. 



