10 



The Florists^ Review 



July 4, l»li 



I 



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THE RETAIL 



FLORIST 



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WHAT IS A BOUQUET? 



1 slioulil like to kiHiw liuw >()U -woiilil 

 ]iaii<ll(' !Mi (inlcr I'or. siiy. :i ^'2 lK)ii(jut>t 



Inr ;i siclv |i('rsnll. It ^(M'lllS to lit' <'11S- 



tdin.'iiy t(i c.-ill :iliiiost Jiii ytliiii;^ ii bdU 

 ijiict. ()iu' linn Tiii^lit liuiicli tlio licails 

 I'l'i'tty t'\(Mily t(i;i('11icr and tio tlic wliolc 

 ^\■ifll a sfi'iii}:', making a iiii<o;^ay of I'osy. 

 AiMitliiT tinii iiiiL;lit lay IIkmh in a hux 

 aiiil Icaxc 1lit' a n :iiiL;.riiu'iit of tlicm tn 

 ihc ic'ri|ii('iit. What wiuiM ydU do.' 

 Sii|i|iiisi' an (iriitT i-miit's (i\ rr tlh' iiIkhic 

 ti> send Mi's. Illaiilv a li(iui|ii('t at a ccv 

 lain |irii(' ami i-dusistinL; nt' I'oscs or 

 lit lu'iw isc. WC lia\(' s(i far liad lu'itlicr 

 (■(iiiijilaint'- n(ir cfit icism'^ to ^niijc us. 



AX'clistci' V (It'finitiiin ol' tlic \\(iril 

 linmiui't is. ' ' ;i liiiiirh of llowcfs. ' " and 

 thai. yiMi sec. is not as lictinito as it 

 mii^lit he. .Inst Aviiat yoni' i-nstoinor 's 

 definition of tlic inncli misused word is, 

 yon must tind out Avitli a little oxorrise 

 of tai-t. Some jieople call anything,' 

 from a ]iot of (.jeraiiiums to <i caslvct 

 (■(i\er a lioufjuot. ^vllilo florists fj07iorally 

 use the word to desii^natc a number of 

 llowers tied iuto a round Innu-h, and 

 ■when tlie ilowers are to l)c "vvorn the 

 word corsajie is usually added. 



First of all. when a customer calls 

 you up over the ]ilione or comes into 

 your store, ascertain for wliat luirjiose 

 the flowers desired are to be used. Tf 

 for a birthday yift or for a sick friend, 

 most likely a round bunch or bouquet of 

 a \ariety of flowers is wanted. If for 

 a f;raduate. a bouquet of one variety of 

 ilowers and in not more than two colors 

 is |ierha]is most ap]iro|iriate. Then 

 tiiere ai'e weddinjr bou(juets, corsaye 

 bou(|uets, and bou(juets to be carried in 

 the lu'uid. Tn some cities round bouciuets 

 of white flowers are used at funerals. 

 In fact, if flowers are tied into a round 

 form for any occasion, they may be 

 called a 1)ouquet, and many florists call 

 flat sprays flat bouquets; so you see how 

 indefinite the term is. 



One thinj: is certain; when flowers are 

 sent loose in a box. nnodi more care must 

 be exercised in their selection than when 

 they are tied up into a bou<|uet, for 

 in the latter case short-stemmed flow- 

 ers can be worke(i into the biincli by 

 len;:f heiiin;,' tlie stems with wire, and 

 A\ eak-stcTnmed flowers can also b(> nicely 

 used u]i. To offset this, there is the time 

 rei|uireil in tyin;,^ up the Ilowers. and it 

 is also true that it re(|uires a ]ierson of 

 some experience to tie a number of ilow- 

 ers into a graceful looking: round bumdi. 



One little hint here may be of some 

 assistance, ^\■llen a new hand at the 

 liiisiness is calleil u|ion to tie ilowers 

 into a round bouquet, lie ustially begins 

 ^\itll the st ifl'-stemmeil flowers and a 

 jMHH looking' bunidi is the result. By 

 iisin;i nji some of the Aveaker-stcTumcMl 

 flowers first and letting' them fall as 

 they will, you caTi then draw the stilT- 

 steinnied ones in between and they are 

 )iiore apt to st.ay where Avanted. Some 

 lie the floweis as they fio alony, while 



otliers finish the bou(|Uet before tyinj,'. 

 1 much jirefer the latter way, as it j;ives 

 one ;i chance to rearranyo a flower if it 

 do(^s not lia]i]ien to look well. Another 

 tliiji*,' to bear in mind is th;it the smaller 

 flowers or buds should |iro,iecf beyond 

 tlie larj^er or more open ones. Of 

 <i)urse, when a really old-fashioned, 

 formal boiKjuet is desired, this would 

 not be till' case. lluuo Srhioeter. 



PACKING DESIGNS. 



1 ha\(' reail with interest the ;irticle 

 in The b'exiew of .lune -7 re;:;iidin,L; 

 the jiackini; of funeral ilesiL:ns for ship- 

 idii^'. \\'hen a wooden box is used, why 

 not wire your desii^n in. instead of bor- 

 iiiLt' holes thi'ou^h the box .-iiid lyiiii: 

 the desi^^n in.' 'J'here are niaii\' lady 

 florists, and it ^vould take a woman some 

 time to bore enou.L:h holes throuLih a 

 wooden box. The simplest way is to 

 jiass some \\iies throu!.;h the disi^n and 

 wi'aji the ends around tacks iiri\-e!i in 

 the bottom of the box. After the win- 

 is wrapped around the tacks, hammer 

 the taidvs ilo\vn and the desij:n will be 

 as firmly fastened as though it wei'c 

 tied to the bottom of the box through 

 holes in the wood. flora Scrim. 



SUMMER SUGGESTIONS. 



Why Have a Dull Season? 



"It's the bane of our business, this 

 sudden drop in demand that always oc- 

 curs after the .Juno weddings and grad- 

 uations are over." Did you ever hear 

 a florist make this complaint? Perhaiis 

 you've made it yourself. At any rate, 

 we all admit that it is so, and the (jues- 

 tion arises, "What can be done about 

 it?" 



Naturally there is little increase to 

 be had in the regular lines of a florist's 

 Inisiness; society parties, dinners, etc, 

 are at an end, as also are the weddings, 

 and an occasional funeral is scarcely 

 suflicieiit to ]>ro\ide bread and butter, 

 much less ]iay the ONcrhead expenses 



that are always present, regardless of 

 the liusiness done. 



lict's look arounil a bit-ali, here is 

 ;i line that seems to ofl'er some encour- 

 agement! Nearly every town, village 

 and city nowadays has a "home- 

 coming week," a carnival, a festival, 

 an automobile jiarade, or just a com- 

 mon paraile with floats. Avagons, car- 

 riages, the fire depjirtment and — well, 

 you know the rest. Every one of these 

 e\ents requires decorations, in many 

 cases lasting a week or more; ami who 

 is better e(|uip]ied than the florist to do 

 the work? 



Have We Been Asleep? 



Ila\e we been asleep? The more we 

 look at it, the more we realize that here 

 is a safe bet that we have overlooked. 

 Hut it isn't too late to recover some 

 of the lost ground. A few of those in 

 the trade are already making a bid 

 for this liusiness and finding it highly 

 pi'ofitable. It is decoratiNc work, jmre 

 .and simjile, and no matter how you look 

 .at it, it belongs to the legitimate florist; 

 it is his both by right and by nature 

 of his training, but so far a large pro- 

 |Miitiiiii of this work has been done by 

 tra\eling decorators, men who were fre- 

 quently sent out liy liry goods houses 

 or other lonierns that use and deal in 

 ■•lit ifiiial flowers. Many of the better 

 rlass of' sup|ily houses ha\e steadfastly 

 refuse. I to enter into lompetiticn with 

 the retail florists and it seems high time 

 that the tloi'ists should recognize tlie 

 fact, ami use the artificial materials 

 wlieie they best ser\e the jiurpose. 



\Vheri' a decoration is to stay in jdace 

 three or four days, or more, it is out 

 of the question to use natural flowers 

 and foliage; the expense of replenish- 

 ing wilted stock is ]>roliibitive, ]5ut 

 the work is nevertheless decorative an>l 

 should be given to the local florist. He 

 can buy artificial stock which will pay 

 for itself the first tim(> it is used, 

 it can be used again and again and 

 e\('iv added time is all ]irofit excejit 

 the labfir imolved. 



Automobile Decorations. 



Kscn in automobile decorations many 

 customers will not pay the jirice for 

 natural flowers and foliage — a sudden 

 rain with a consequent postponement 

 of the )>arade means a total loss of 

 labor and stock, as it will not keep for 

 future use. But sujipose artificial mate- 

 rials are used — it is needless to com- 

 ment; the conclusions are clear. 



There are so iiiaiiv idaces where e\erv 



Decorated by the Schack Artificial Flower Co. 



