J CIA- 4, 191: 



The Florists^ Review 



11 



Mf. (leliU'riium, of I.. IJiiniimnii >V Co., ami liisiiul) 



V. S. tliiiras side panels on delivery car. 



Artificial Flower Decorations for Automobile Parade. 



florist can use artificial stock wlicre lio 

 could not fjict tlic order at all if he 

 confined liiinself to the use of natural 

 flowers, that it seems unnecessary to 

 ji;ive any fuitlier details. The thing to 

 reineinlier is that the artificial and 

 Tiatmal lines do not conflict, each has 

 its iir(i|)er use; and it will usually he 

 founij that the customer that wants the 

 artificial will under no cireumstanc(>s 

 buy the natural, and a refusal, or the 

 inaliiiity tci -iiiiply what is asked for. 

 meicly means a loss of Imsiiiess that 

 shdiild ha\(' iieen saxcd. 



If your town has failed to announce 

 a ' ' iiomi'-coniin.L: \v<'(d\,''" an auto 

 jiai'ade. a c;irni\al, or some other simi 

 iar fi'sti\al, j;ct tmsy, aj:itate the suli 

 ject with your t()Wns|ieo[)le, with tlie 

 mayor, with tlie council, with e\-er\' 

 body, ;ind almost iiefoi'e you know it 

 you will lia\e woikeil u\> the oiijtortu 

 nity for extra liusiness and extra profits 

 to tide over the "diill"' season. Start 

 out m)w to make it the ''summer"' sea 

 sou instead. 



SOCIETY OF AMERICAN FLORISTS 



Trades' Exhibition at~6onvention. 



As the date ot' the con\(>nti(ui draws 

 near, L;reatei- interest is btdiiL;' maiii 

 I'ested and the balance of available 

 >*|iace is bein;^- renteil lapidly. hiirih',;' 

 the last week lai^c li|o(d<s of space 

 ha\-e been if-rrvcd by: 



|ictr..it l'l.jx\rr I'nt Ci.. iPrtrnit. Midi. 



W. A. M.-iiiilj. .s.Hiih or.-iii-''. N. .1. 



Kiiii:lif ,V; .stnicU, Niw \,,[k. N. ^ . 



I 'iisliiiiMii < ;i:iiliijlii> I'll.. S\lv:ini.i. <i. 



i:. i:. S|i-\\ail. ll\\<< .hnicti.iii. Mil h. 



Mc.nl .V Suv.liMii. i;;isl oriiin.''-. N. .1. 



.Sii|M.| ii.i- M.-nliiii,. .V l'..iili-r \\ni-|>s. Clii.-.n;.., 111. 



II. .\. Ilniiiv, Cliic'ii:... 111. 



I,,.nfjii. ]\, l.illil.iTI ,V ( n.. CIlicMUn, III 

 Illinois SlMIc .\~-.iii:lti(,li. Illillni<. 



rimi-ls' i:\,-liMiii;.-. \r\\ Voili. .\. Y. 

 riiivci-s.-il rm-IhiiHl ( .iiiciil C.i.. Cliiiii-o. 111. 

 .\iiii'iii:iii r.li.u.r I IP.. iPi'troJI, .Mjili. 

 I!iii-liiii;|cii Williiw Willi' Slidps. Iliiiliii-'tnii. l.i. 



There will ;ilso be a line disjilay oi' 



modern ic<' boxes and itd'riyeiators for 



florists" use. by tli(> leading niaiiufac- 



tureis of the country. This will be one 



of tlie attractive features of the ex 



hibition. John Voun.i:-. 



Sii]it. of Trades' K.xhibition. 



AMERICAN ROSE SOCIETY. 



The annual term of ollice id' the 

 American K'ose Society dates from 

 .July 1. President Adoljih I'arrMiwaM 

 lias been at the International llorti 



cultural Kxhibition with the company 

 of 2 00 members from America. During 

 his trip little has escaped his notic(\ 

 and from this experience will com" 

 some hajijpy words and thoughts, as he 

 does duty for the second term. l'"'rani'. 

 11. Traendly, of Xew York city, b(> 

 comes vice-president. Kx - President 

 K'obert Simpson, of Clifton, X. .1.. and 

 I'rank IJ. I'ierson, of Tarrytown, are 

 to serx'e a term on the execiiti\e com- 

 mittee. This east(Mn I'oncentration was 

 intended to strengthen the Kosi^ So(dety 

 during the coming .National I'-Iowcr 

 Show, to be ludd in the city of Xesv 

 Vovk next spring. 



The b'ose Soci(>tv is after members. 

 This morning a hdter came from Penn- 

 s\l\ania, aslsing. "'t'lni you send me ;i 

 do/.en copies (d' the b'ose Journal.' I 

 want tliein for prospei-t i ve new mem 

 bers." 



A week ago a couxciition of thi> .\e\; 

 ^'orlv State Hankers. (Iioiiii i'<. was ludd 

 at bake Molionk. The two large ro^e 

 o.-irdeiis Wfi'e so attiactixe that when 



There will be a meeting of the .Vmeri- 

 can Hose Society in Chicago, at the 

 S, A. F. convention in August. 



i'eniamiii Hammond, Sec "v. 



CHICAGO A COOL CITY. 



.Vccording to the press and jmblicity 

 committee of the Chicago IMorists" (.liib. 

 • hicago is Unowii far ami wide as an 

 all the-year round resort, mild in win- 

 ter :ind cool during the summer months. 

 ''The expansive waters id' Lake .\lichi- 

 ,L;;in render the temperature I'lijoy.i ble 

 ;it nil times, and the |peculi;ir o/nne is 

 re.jiivenat i ng as wcdl as braidng, mak- 

 ing the old voung aL:ain and the ynuth- 

 liil iri'esist ible, " " thi' committee s-iys. 

 •'There is a tra<lition. wliicji c;in Im- 

 siilistant ia t ed only bv the meriiKiids of 

 the I'liic-ieo liver, ot' oni' verv lief d;iy 

 ill < 'liii';iL;o, vi/.. .Inly I, I77<i: Imt the 

 descendants of those who siii\ivcil that 

 d;iy ail' not to lie I'oiind here;ibiiiit s. so 

 tli.-it it will be impossible 1o veril'v tllis 

 statement when von come here next 



The Hose Cart in a Carnival Parade. 



the time cnrne for the morning session, 

 whi(di is the chief business session. 

 there were scarctdy enough members 

 present to li(dd the meeting. When a 

 seandi was made. ther{> were tin; b;ink 

 ers and trustees otV in the ros(! gardens, 

 mor(> interested in the beauteous bloom 

 of the (pieen of flowers than they were 

 in the active business which called them 

 to the convention! Probably no otu> 

 had seen such a sight before: tlu^ \ :i 

 rietv- of roses seemed endless. 



.\ugust to the convention. It will be 

 easy, however, to prove the a<'<'uracy of 

 the aiijiended figures, givinii the iiornml 

 AuLiust tem|ieratiire (d" ('hic;ioo ;iiid 

 idhei' leading cities sup|died by the 

 I'liiteil States Weather iJure.ui. Wash- 

 inefon, 1 ). (,'."' 



CliicMi;.! 71. -J' Wii-hiii-inii. |i. (.71 ■.' 



New \n\k 7'-'.J' l!:illiiiiiii-c. .Mil. ., ,71.7 ' 



l'ill<lini'i.'li. I'll. . . 7i;.."'' Ciiiiiliiiiili <i 7"i ■ 



l'liiliiilel|ilii;i. I'll , .7:;.s- St. I.niii<. V|,,,..,77:; 

 The fear of hot weatln'r should kee[) 

 no one awav. 



