20 



The Florists^ Review 



Jul? 4, 1012. 



THE FLORISTS' REVffiW 



O. L. ORAIIT. Editok and MAMAaiB. 



FtrBUSBXD £VSBT TH17B8DAT BT 



The florists* pubushinoco. 



580.560 Caxtoa Balldlns* 

 d08 South Dearborn St., Chloaso. 



TKL.EPHONK, Habbison 6429. ^ 



■■aiBTXBKD OABUC ASDBBBS, FLOBVIK'W, OHIOAOO 



Nkw Yobk Offick: 



ISIO Forty-Ninth St Brooklyn, N. Y. 



Tklxphonk, 2632 W. Borough Park. 

 ' J. Austin Shaw, Manaobb. 



Bnbacrlptlon price, tl.00 a year. To Canada, $2.00 

 To Karope, |2JS0. 



Adrertlslnflr rates qnoted npoo reqnest. Only 

 ■trlctly trade advertlslnK accepted. 



Adrertlsementa mnst reach us by 6 p. m.Taesday, 

 to Insure Insertion In the Issue of that week. 



Bntored as second class matter December 8. 1897, 

 ■t (he poetK>fflce at Chicago, IU„ under the act of 

 March 8, 1879. 



This paper Is a member of the Chlcaco Tiad* 

 Press Association. 



CONTENTS. 



Another Wreath for Criticism (Ulus.) 



— More Criticisms 9 



The Retail Florist 10 



— What is a Bouquet? 10 



— Packing Designs 10 



— Summer Suggestions (iUus. ) 10 



Society of American Florists 11 



American Rose Society 11 



Chicago a Cool City 11 



Peonies 12 



— Seasonable Notes 12 



— The Peony Society's Work 12 



— The Hoyt Peony Fields (Ulus.) 12 



Business Embarrassments 12 



The Special Plant Rate 18 



Bertrand H. Farr (portrait) 13 



Roses — The Every-Day Work 14 



Pterls Parkeri (Ulus.) 14 



William Hertrich (portrait) 15 



Name of Vine 16 



Chrysanthemums 16 



— Foliage Turning Yellow 16 



— Pompon Mums In Solid Bed 15 



Snails in Greenhouse Soil 15 



Seasonable Suggestions 16 



— Asparagus Sprenircri 16 



— Smllax 16 



— Freesias 16 



— Poinsettlas 16 



— Hardy Roses 16 



— Pruning Flowering Shrubs 16 



Sweet Peas 16 



— Outdoor Culture 16 



— Among the Sweet Peas at Floradale Farm 

 (Ulus.) 17 



— Sweet Pea Society 17 



Was Not Properly Glazed 17 



Till the House Is Ready 17 



Name of Plant 17 



Obituary — Daniel Springer 18 



Bowling Prizes 18 



Minneapolis 18 



Washington 18 



New York 18 



Cincinnati 19 



Farcical 20 



Bona Fide Circulation 20 



Wants to Stay in Business 20 



Chicago 20 



Kansas City 25 



St. Louis 26 



Philadelphia 28 



Pittsburgh 30 



Providence 32 



Boston 36 



Steamer Sailings 41 



Pacific Coast Department 43 



— Fischer's Freesias 43 



— Seattle, Wash 43 



— Los Angeles, Cal 43 



— San Francisco, Cal 45 



Seed Trade News 62 



— The Sweet Pea Crops 62 



— Charles N. Page (portrait) 62 



— The Seed Trade Convention (Ulus.) 52 



— Corn Breeding 56 



Nursery News 62 



— A Little Known Hydrangea 62 



— The Official Entomologists 62 



Rochester 64 



Evansvllle, Ind 66 



Oyster Bay, N. Y 68 



Louisville, Ky 70 



Detroit 72 



Greenhouse Heating 84 



^- Pocahontas 84 



— A Louisiana Vegetable House 84 



— Greenhouse and Residence 84 



— Slow Circulation 85 



— Could Not Heat the House 86 



Minneapolis, Minn 88 



Brampton, Ont 90 



Indianapolis 92 



Buffalo 94 



Council Bluffs, la 96 



Association of Gardeners 96 



For quick results advertise in The 

 Review. — B. Lipman,, Columbia City, Ind. 



BOOIETT OF AVCEB.ICAS FLOHISTS. 



Incorporated by Act of Congress, March 4, 1901. 

 Officers for 1912: President, R. Vincent, Jr.. 

 White Marsh, Md.; rice-president, August Poehl- 

 mapn, Morton OroTe, 111.; secretary, John Young, 

 54 W. 28th St., New York City; treasurer, W. F. 

 Hasting, Buffalo, N. Y. 



Annual jj«con««BtIon,' Collsenm, Chicago, 111., 

 August aoreo 28, 1912. 



W w;i i i|i A i l III 



Index to Advertisers 



Page 98 



RESULTS. 



We give them. You get them. 



We both have them. 



The man who will get the trade next 

 season is the man who shipped promptly 

 this season, or wrote to tell the buyer 

 why not. 



Fred W. C. Brown is on the program 

 of the S. A. F. convention at Chicago 

 to give an address on "The Art of 

 Floral Designing," illustrated with the 

 stereopticon. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



If C. a. I., Connecticut, ha4 signed 

 his full name and address it would have 

 been possible to reply to his inquiry of 

 June 19 that came to hand June 26. 

 Anonymous inquiries never are replied 

 to. 



The sphagnum moss district in Wis- 

 consin, like the lycopodium district, is 

 traveling north. Where a few years ago 

 most of the sphagnum came from the 

 vicinity of Sparta, City Point now is the 

 center, with the Wausau locality coming 

 to the front. 



The annual judging of the new roses 

 sent for trial to the gardens at Baga- 

 telle, Paris, FVance, took place June 13 

 under auspices of the city authorities. 

 The jury, about twenty-five in number, 

 was, as usual, international in character, 

 including some of the world's most 

 widely known rosarians. E. G. Hill, of 

 Richmond, Ind., represented the United 

 States. Of the novelties of 1911, Sun- 

 burst was the most conspicuous. Of the 

 novelties of 1912, Edward Mawley re- 

 ceived the highest number of points. 



FABCICAL. 



The United States Census Bureau has 

 at length made public a compilation of 

 some of the statistics of floriculture 

 as gathered during the census of 1910. 

 These figures represent the trade as of 

 1909. Although the census bureau 

 undertook to procure statistics covering 

 a number of important features of the 

 trade, the figures now made public in- 

 clude nothing more than the number of 

 establishments and the value of the 

 products. How absolutely worthless 

 the figures are is well illustrated by the 

 record for Illinois. According to the 

 Bureau of Census, in 1899 there were 

 in Illinois 646 florists' establishments, 

 while in 1909, 670 were enumerated, an 

 increase of 24 in ten years I 



It is to be regretted that the census 

 bureau did not carry out the intention 

 reported some time ago and suppress the 

 census of floriculture altogether. The 

 publication of such incomplete and inac- 

 curate statistics will do the trade no 

 good. 



BONA FIDE OIRCXJI.ATION. 



In these days of the square deal 

 in business it is considered unprofes- 

 sional for a publisher to save up hi» 

 sample copy privilege at the postofiSce 

 and then run out a big sample cofty 

 edition — yet so^e publishers do it. 



Such sample copy editions always 

 are issued for effect on the advertiser 

 — the effort is to palm them off as 

 representing the regular circulation. 



When any publisher comes at an 

 advertiser with some sort of an affi- 

 davit as to the circulation of ONE 

 issue, the advertiser will be safe in 

 assuming that the REGULAR edition 

 is decidedly smaller. 



A good many advertisers who are 

 on the square themselves, in their deal- 

 ings with the public, decline to use 

 space in any publication which springs 

 a ONE edition affidavit until a similar 

 affidavit has been produced showing the 

 SMALLEST edition within one year. 

 The smallest edition is likely to be the 

 REGULAR edition. 



WANTS TO STAT "IN BUSINESS. "^ 



No matter how many other publica- 

 tions may be received, pretty nearly 

 every florist now reads The Review — 

 not only for its news of the trade but 

 also for its advertising. No small part 

 of the paper's usefulness to its readers 

 lies in the advertising it carries. Here 

 is how it looks from New Jersey: 



Here is the dollar. Rushed with work, bnt 

 have time to say to be without The Review- 

 would be to be out of the flower business. — E. 

 L. Libby, Linwood, N. J., June 24, 1912. 



CHICAGO. 



The Great Central Market. 



June made its exit with no great 

 change in the market, but, although a 

 fair average was maintained during the 

 month, it could hardly be said that it 

 was much above last year. With the ex- 

 ception of a few dull days, the month 

 held its own, even against the over- 

 supply of peonies that threatened to 

 drive the price of other flowers to rock 

 bottom, but it was only by the best of 

 efforts that the market was held in con- 

 trol. Peonies still dominate the mar- 

 ket and retard the advance on other 

 lines. The cold storage warehouses still 

 contain a huge quantity of flowers, and 

 for at least two or three weeks the 

 peony will have its say in the doings 

 of the month of July. A good many 

 of the poorer peonies are cleaned up — 

 sold or dumped — but there still are a 

 good many that serve no purpose ex- 

 cept to hold down the price of the 

 really good lots. 



Stock in other lines is equal to the 

 demand, with the possible exception of 

 cattleyas. The sudden turn on orchids 

 has sent the price upward once more,, 

 and they are not being offered in any 

 large quantities. Roses, however, have 

 become more plentiful in the last week,, 

 especially American Beauties and Rich- 

 monds. For this time of the year the 

 American Beauties are of excellent 

 quality and the best leave nothing to 

 be desired for a summer flower, while 

 those of a little lower grade are quite 

 marketable, if at rather low prices be- 

 cause of the large supply. The last two- 

 weeks have favored the roses with cool 

 weather and as a result they have be- 

 come popular with not only the local 

 buyers but with the out-of-town trade,. 



