July 11, 1912. 



The Florists^ Review 



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t PACIFI C Coast Department 



TACOMA, WASH. 



The Market. 



The trade generally has been enliv- 

 ened by the big celebration and car- 

 nival week and, while a big percentage 

 of the flowers used in the floats were 

 artificial, still many natiiral flowers 

 were used for decorating purposes. 

 Probably the best float in this respect 

 was the one by the Eotary Club, an 

 immense wheel made entirely of flowers. 



Various Notes. 



The Smith Floral Co. has moved 

 from its old quarters in the Theater 

 building to the new location at 1116 

 C street. 



Mr. Ghilarducci, of the California 

 Florist, has been quite ill for the last 

 week, but is again at his business. 



Many of the local florists are plan- 

 ning to visit the Golden Potlatch in 

 Seattle next week. The joint picnic be- 

 tween the Seattle and Tacoma clubs 

 will be held July 25 at some place to 

 be decided later. The day will be 

 spent in athletic sports, the big event 

 being a ball game between the two 

 clubs. Any information on the subject 

 will be gladly furnished by the secre- 

 tary of either club. J. L. S. 



POETLAND, ORE. 



The Market. 



Business is keeping up remarkably, 

 considering that it is the midsummer 

 season. Funeral work has been the 

 main factor in moving the surplus 

 stock; during the last week there were 

 several funerals of note. There is not 

 an oversupply of choice stock. The 

 quality of carnations has held up well, 

 largely on account of the cool weather. 

 Sichmonds, Maids and Kaiserins are 

 about equal to demands. In choice 

 stock, while mildew has injured the 

 foliage, the flowers are up to standard. 

 Outside flowers, such as coreopsis, gail- 

 lardias, phlox and Shasta daisies, are 

 plentiful. Sweet peas also are plentiful, 

 but of poor quality; all efforts to pro- 

 duce select stock failed. Outdoor roses 

 have been abundant; while they are 

 effective for the lawn, they have proved 

 to be a poor commercial flower. 



Various Notes. • 



The Tonseth Floral Co. has moved 

 to its new store, 133 Sixth street. This 

 is an elegant location, only a short 

 distance from their old place. Being 

 unable to secure an extended lease 

 made the change necessary. 



A. Zirkman, representing M. Eice & 

 Co., is calling on the local trade. 



Owing to the B. P. 0. E. convention, 

 which is held here this week, the city 

 18 clothed in gala attire. The florists 

 expect to profit considerably from the 

 event, as there will be a good deal of 

 entertaining. Fully 100,000 visitors are 

 expected within our gates. 



E. R. Chappell returned last week 

 from the east and in the future he 

 will be identified with the firm of 

 Martin & Forbes. 



R. Keil has added one house, 30x130, 



to his range. The new house will be 

 devoted entirely to poinsettias and 

 ferns. 



R. Riegelmann, who makes a specialty 

 of pansies and sweet peas, reports a 

 most successful year in pansies, but 

 sweet peas have fallen short of ex- 

 pectations. 



A. W. Werns, of Wright's Flower 

 Shop, Los Angeles, Cal., was a week-end 

 caller. 



The Oregon Sweet Pea Society met 

 Tuesday, July 9, in the Courthouse 

 building. Captain George Pope pre- 

 sided. 



LOS ANGELES, CAL. 



The Market. 



Trade continued exceptionally good 

 up to the end of the month, and the 

 first week in July is also away above 

 the average for the season. With grad- 

 uations and wedding decorations things 

 of the past, a slump was expected and 

 many of the retailers had arranged 

 their vacation program, but this did not 

 materialize, partly owing to the un- 

 usual amount of funeral work. The cool 

 weather is all in favor of outdoor flow- 

 ers. Carnations are still plentiful, En- 

 chantress and White Enchantress being 

 especially fine. A few Ulrich Brunner 

 roses are still coming in, while Cecil 

 Brunner is, if anything, too plentiful. 

 The Spencer, or butterfly, sweet peas 

 •have never been better than now and 

 the variety of color is greater than 

 ever before. Such grand flowers ought 

 to command more money than they do. 



Gladioli are plentiful and good, and all 

 the smaller outdoor flowers can be ob- 

 tained in suflScient quantities for all 

 purposes. Water lilies are being shown 

 in considerable variety. 



Indoor roses, though not arriving in 

 anything like as large quantities as re- 

 cently, are still plentiful enough for all 

 demands. Thrips are playing havoc 

 with the flowers and it is seldom one 

 sees a really good consignment. Since 

 the beginning of the month, lily of the 

 valley has been more plentiful, there 

 being au oversupply on some days. Or- 

 chids are about as last reported. 



While they have no connection with 

 the market, not being salable in any 

 way, a word should be said of the splen- 

 did display made by the hydrangeas. 

 Great masses, six feet high and from 

 ten to twelve feet across, are so cov- 

 ered with flowers that it would be im- 

 possible to put the hand between them, 

 some of the trusses being over eighteen 

 inches across. 



Various Notes. 



The usual monthly meeting of the 

 Los Angeles County Horticultural So- 

 ciety was held July 2, in Kruckeberg 

 hall, with over fifty members present. 

 William Woods, the newly appointed 

 horticultural commissioner, was the 

 principal speaker of the evening and he 

 urged upon nurserymen and others pres- 

 ent the need of cleaning up their places 

 and working in harmony with the in- 

 spectors. J. Edouart, one of Mr. Woods' 

 most able lieutenants, gave an interest- 

 ing speech along the same line as his 



Mention Th» Rerlew when yoo write. 



BEST QUALITY OF CUT FLOWERS AND GREENS 



We ship to all parts of the country on receipt of mail, 

 telegraph or telephone orders. 



S. MORATA.'SSlir 



6S5 So. Hill St., Les Angeles, Cal. 



Telephone Main 2987: Home F. 2604 



Mention Tbe Keview ^nei »oa write 



KEEP TOUR ETE ON 



DIETERICH & TURNER 



BfONTXBEI.I.O. CAL. 



R.F.D.U'i^olrrngeies. THE PROGRESSIVE FIRM 



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