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42 



The Florists' Review 



Jolt 18, 1912. 



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Pacific Coast Department 





The general superintendent of the 

 landscaping department for the Panama 

 Pacific Exposition is John McLaren, 

 Golden Gate park, San Francisco, C&l. 

 The department of horticulture is under 

 the charge of George Koeding, Fresno, 

 Cal. Nothing has yet been done in either 

 of these departments, as the site for the 

 exposition will not be ready for several 

 months. The horticultural department 

 applies only to the work connected with 

 the exhibits in that line. 



WHY DO LOCAL TBADE^^NLY? 



There is an immense demand ror stock 

 on the Pacific coast. The Pacific coast 

 cities are growing so rapidly, and the 

 people are acquiring wealth so fast, 

 that the Pacific coast is buying large 

 quantities of florists' products from 

 other sections. But the Pacific coast 

 florists also are selling many things to 

 the trade at long distances from the 

 coast. There is no reason why any 

 Pacific coast florist should confine him- 

 self to local retail trade. He can grow 

 for the wholesale demand from coast 

 cities, and he can reach out and do busi- 

 ness with the trade clear across the 

 country. This is how it works: 



We want to say that our last adTertlsement in 

 The Review brougbt us orders from both the 

 Atlantic and Pacific coasts. We had, straneely 

 enough, on following days, orders from Salem, 

 Ore., and from Salem, Mass. — State Floral Co., 

 North Yakima, Wash., June 26, 1912. 



SEATTLE, WASH. 



The Market. 



Business is now about at its usual 

 summer level and florists are taking 

 their vacations. Considering the slack- 

 ness of the demand, most kinds of 

 flowers are overplentiful. Good out- 

 side roses, however, are not so common 

 as they were a few weeks ago and the 

 sale for them is fair. Carnations, also, 

 are not overabundant, and good blooms 

 are commanding a ready sale. All the 

 usual summer flowers are in excess of 

 demand. Some gladioli are on the mar- 

 ket, but the sale for them is not ex- 

 tensive as yet. The Potlatch carnival 

 week is expected to stimulate trade 

 extensively. 



Various Notes. 



The arrangements for the Florists' 

 Club 's float at the Potlatch parade this 

 week, in the hands of a capable com- 

 mittee, are being carried through ami- 

 cably and the indications point to a 

 creditable display. There is room for 

 another cup in the club's headquarters. 



Carl Melley is grower at Eisdon & 

 Son's plant at Brighton now. They 

 have one house planted with roses. 



Cucumbers are still occupying the 

 attention of several of our local grow- 

 ers, keeping up the prices of flowers 

 and bringing "grist to the mill." 



H. B. Slauson has been in the doc- 

 tor's hands for an operation, from 

 which, we are glad to say, he is hap- 

 pily recovering. 



Sid Tomlin and A. McLean, of Brown 

 Bros. & Co., Vancouver, B. C, were 

 visitors here over the Fourth. They 

 report business good in their neighbor- 

 hood. 



A. M. Davies has closed his store on 

 Second avenue and is taking a rest this 

 summer. 



H. A. Crouch is doing good business 

 in his new store on Second avenue. 



The H. B. Burdett Co., having dis- 

 continued the store at 906 First avenue, 

 is making extensive alterations and im- 

 provements on the premises at First 

 avenue and Denny way, preparing to 

 look after the local retail flower trade. 



Miss A. M. Wagner, owner of the 

 Crescent Store, on Pike street, has been 

 spending her vacation on Hood 's Canal. 



Andrew Matthiesen has a house 

 planted with melons, which are doing 

 nicely. The foreman, Charles Gilmour, 

 and Howard Egts have lately purchased 

 a flne launch, in which they nightly 

 delight themselves on "the placid 

 waters of Lake Washington." 



Ira Wilson, at the Bryn Mawr Green- 

 houses, is growing a large section of 

 mums, as usual. He has several new 

 varieties and his stock bids fair to lead 

 the market again this year. 



Captain and Mrs. M. G. Buckley, of 

 the Ballard Greenhouses, were in Port- 

 land for the Elks' convention last 

 week. The captain looked fine in that 

 fancy suit. 



John Holze, of the Queen City Floral 

 Co., is making arrangements for a new 

 residence and flower store at his prem- 

 ises on East Union street. 



George Antenen, of the Seattle Flo- 

 ral Co., has not been in good health 

 lately. The sympathy of the whole 

 trade is with him, wishing him a quick 

 recovery. 



The weather lately has been cool. 



and as the sun has not been too bril- 

 liant, the question of shading glass 

 does not take up much of our atten- 

 tion, and the water bills for outside 

 irrigation should not be heavy. We 

 reckon we can give Chicago cards and 

 spades as far as weather goes. 



T. W. 



McMINNVILLE, OSE. 



The June rains have put the gardens 

 into the best of condition and the asters 

 are looking better than ever before at 

 this season of the year, with good pros- 

 pects for fine flowers ten days or two 

 weeks earlier than usual. The new 

 early white Crego grown by Herbert & 

 Fleishauer is about two feet high, with 

 some showing color. 



H. E. Walters has purchased the 

 greenhouse and gardens formerly owned 

 by W. C. Mclntire and contemplates 

 growing only carnations for a retail 

 florist in Portland. 



LOS ANOELES, CAL. 



The Market. 



Although this is the season of vaca- 

 tions, many of our prominent whole- 

 salers and retailers have found it im- 

 possible to get away, owing to the rush 

 of funeral and decorative work. No 

 one would think, on visiting the stores, 

 that it was July, and it looks at pres- 

 ent as if the record-breaking summer 

 season of 1911 would be eclipsed this 

 year. The opening of a new wholesale 

 grocery house led to an immense de- 



Mention The RcTlew when yon write. 



BEST QUALITY OF CUT FLOWERS AND GREENS 



We Bhip to all parts of the country on receipt of mail, 

 telegraph or telephone orders. 



^.^ATA,'^]^:;;:^' ess So. Hill St., Los Angeles, Cal. 



Telephone Main 2987; Home F. 2604 



Mention The Review ^aei- voa write 



TASSANO BROS. 



356 S. Mill St., Los Angeles, Cal. 



Prices f. o. b. Lob Angreles or Santa Omz, Oal. 



AUdaneiaf 



Mexican Ivy . . . .1000, $3.00 

 Brake Ferns . . . .1000, 2.60 

 Asp. Planioflus..doz., 8.60 

 Huckleberry, bnnch, .60 



Mention The Review when you write. 



GrecisudCitFliwen 



Cash fraa nbiiwa parties 



Sunset Phone, Main 8111, 



