AUOL'ST 1, 1912. 



The Florists' Review 



5 



We are 



gup 



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;v^*-: 



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for our 

 Advertisers 



The Florists' Review did it all alono. There 



was no let-up until all the stock was sold. 

 The Review reaches the buyer no matter 

 where he is located. 



W. E. KIRCHHOFF CO. 



Wp wish to compliment you on the busin»'ss 

 gettintr ability of your paper. It is with much 

 pleasure that we write that the RESULT ■< of 

 our Easter specialty ads in The Florist>-' 

 Review have been vpry LARGE and EX- 

 CEEDED OUR EX PECTATI0NS.4. -Orders 

 comingr from all parts ot the country show 

 that The Review is read EVERYWHERE 



M. RICE & CO. . 



We think it only due you to let you know 

 liow well our advertising in The Review has 

 paid, anil we will be jflad atany time to testify 

 to the value of your publication as a medium 

 for reachinff high Rrado florists. 



McCRAY REFRIGERATOR CO. 



The Annual Special 



CONVENTION NUMBER 



P« 



^5^/r 



Will be issued August 22 



These Special Numbers have become an institution in the trade. No advance in rates: 

 $1.00 will buy an inch; $30.00 will buy a page — subject to contract discounts. We want 

 your patronage — according to your needs — but we want THE COPY EARLY. 



FLORISTS' PUBLISHING CO., 



S35 CAXTON BUILDING 

 508 S. DEARBORN ST. 



CHICAGO 



(.: 



If you want to reach the whole Trade before the visitors 

 start for the Convention see to it that you have a strong ad= 

 vertisement in the WELCOME NUMBER, out August 15th. 



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