42 



The Florists' Review 



August 1, 19J2 



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Pacific Coast Department 



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SEATTLE, WASH. 



The Market. 



The business of selling flowers at this 

 time of year is no sinecure. In this 

 verdant valley so many people have 

 flowers of their own that the stores 

 seldom much more than make expenses 

 in July and August. The Potlatch car- 

 nival, which was expected to stimulate 

 trade, seemed to have entirely the op- 

 posite effect, for such a dull week has 

 not been experienced for mouths. The 

 work tliat the florists' Club does to 

 augment the carnival is jmrely for 

 charity and, as usual, is its own reward. 

 Flowers are all too plentiful and, aside 

 from several large funerals latelj', little 

 business has been done. 



Various Notes. 



The Florists' Club put up a beautiful 

 float in the trades' parade last week. 

 The design was a conch shell, on which 

 perched a little girl driving four huge 

 butterflies. The flowers used were 

 principally Dorothy Perkins roses, gail- 

 lardias, coreopsis, carnations and the 

 ubiquitous gypsophila. The whole had 

 a most charming effect and reflected 

 great credit on designer and decorators. 

 There appeared to be no prize that was 

 open to the club, so that the cup in 

 the club's headquarters, won last year, 

 will still remain lonesome. 



Ivan Eisdon now has a motorcycle 

 and the greenhouse business does not 

 bother him any while he is learning to 

 ride his furious steed. 



The Seattle florists were sorry not to 

 l)e able to accept the kind invitation 

 of the Tacoma florists to join in their 

 picnic. The growers are all too busy 

 getting their carnations in, and the 

 store men are occupied otherwise, so 

 that no proper representation of the 

 club could be made. 



The August meeting of the Florists' 

 Club is the annual one, for the election 

 of officers. A large turnout of mem- 

 bers is expected and it is hoped an 

 efficient staff will be elected. 



Victor Johnson, who has been work- 

 ing at Mrs. L. W. McCoy's establish- 

 ment at Madison park since before 

 Christmas, is now taking a rest. 



The problem of better benches is now 

 occupying the serious attention of many 

 growers. T. W. 



SAN FBANCISCO. 



The Market. 



business in this vicinity exists in 

 name only. A comparison with that of 

 last season, however, shows that we are 

 doing as well as we did at that time, 

 if that should happen to be any conso- 

 lation. Were it not for neglecting the 

 few funeral orders, a majority of the 

 retailers would make money if they 

 I'ould close their places of business for 

 a few weeks. Flowers of every kind 

 are at a standstill as far as demand 

 goes. This statement must be qualified 

 to the extent of saying that fancy 

 roses are bringing as good a price as 

 they did three months ago. Most of 

 the growers are drying up their houses 

 now, and those who are not doing so are 



having no difficulty in selling every- 

 thing they have that is good at fair 

 prices. 



Violets have made their appearance, 

 but, owing to the rather warm weather, 

 are not as stiff of stem or deep in color 

 as they should be. Carnations have 

 given way to asters and these are at 

 their best now. Lilies are on the wane 

 and a few days more will finish them. 

 Valley is more plentiful again. Orchids 

 are easy and move steadily. Dahlias 

 and gladioli are in good shape and, 

 though not as high priced as they were 

 some time ago, bring fair returns. 



Various Notes. 



Fred lliggins, of the llackel Floral 

 Co., and P. J. Orr, of the Fairmount 

 Floral Co., are taking a few weeks' out- 

 ing in the country 



The proprietors of the Sign of the 

 Rose have retired from the retail trade 

 and given up their store on Powell 

 street. 



The MacRorie-McLaron Co. is erect- 

 ing two large houses for orchids at the 

 grounds near San Mateo. 



The California Evergreen Co. re- 

 ceived a carload of tree moss from 

 Sonoma county last Aveek. 



The third annual outing of the Pa- 

 cific Coast Horticultural Society will be 

 held at Schuetzen park, San Rafael, 

 August 25. The retailers will close 

 their stores on that day, to let all em- 

 ployees attend the picnic. 



A new retail store has been opened 

 on Enciual avenue, Alameda, by Larue 

 & Van. Gustave Larue is well known 



in that town, where he has resided for 

 nianv years. G. 



LOS ANGELES, CAL. 



The Market. 



Business is running along fairly well 

 and there is a decided shortage in some 

 lines of stock. The heat in some of the 

 growing sections has put an end to out- 

 door roses, sweet peas and various small 

 stocks, but there are still numbers of 

 good gladioli, and the arrival of the 

 first asters and outdoor rubrum and al- 

 bum lilies will keep things goinj;. 

 Sweet peas are likely to be short foi 

 some time, as there is practically only 

 one grower now in full crop and ship- 

 ping to this market. Asters, so far, aro 

 on the small side, but by the time these 

 notes appear there will be plenty of 

 larger and better flowers. A spell of 

 cooler weather has started in, and if 

 this continues the quality will improve. 

 The best of the lilies are not coming 

 yet, but every day improves the quality. 

 The call for indoor roses is intermittent, 

 but, for the season, it can only be de 

 scribed as good, the better class of 

 funeral work using some and the few 

 social affairs also helping out Valley 

 is coming in plentifully for the season 

 and cleans up well daily. Orchids have 

 shortened up more and some days the 

 demand is greater than the supply. 



All greens, except smilax, are plenti- 

 ful and the quality of the Asparagus 

 plumosus and Sprengeri now coming in 

 is of the best. Adiantum is also good 



Mention Tbe Rerlew when yon write. 



lEST QDALITT OF CUT FLOWERS AND GREENS 



We ahip to all parts of the country on receipt of mail, 

 telegraph or telephone orders. 



S. NURATA, 



65S So. Hill St., Los Angeles, Cal. 



Wholesale 

 FlonlBt, 



Telephone Main 2Q87; Home F. 2604 



UeiitioD rtie Keview vvuei vou write 



TASSANO BROS. 



356 S. Hill St., Los Angeles, Cal. 



Pricefl f. o. b. Lew Angeles or Santa Omz, Oal- 

 AlldllMll 



Mexican Ivy . . . .1000, tS.OO 



Brake Ferns 1000, 2.60 



Asp. FlamoenB. . doz., S.60 

 Hnckleberry, banch, .60 



GreeuiidCitrkwen 



Cask frea nknm fV^* 



Sunset Phone, Main 3111. 



Mrntlon The Review when you write. 



