August 8, 1912. 



The Florists^ Review 



The season of 1912-13 will be the most 

 prosperous florists, seedsmen and nur- 

 serymen ever have known. 



YOU CAN START THINBS 

 COMING YOUR WAY 



BY INSERTING A STRONG 

 ADVERTISEMENT IN 



The Annual Special 

 Convention Number 



To Be Issued August 22, 1912 



THE«^E SPECIAL NUMBERS HAVE BECOME 

 AN INSTITUIION IN THE FLORISTS' TRADE 



This will be the largest and best Special Edition ever issued at Convention time 

 — it will be in keeping with the occasion, thn 28th anniversary of the S. A. F. Will 

 contain a full report of the big Convention and Trade's Exhibition at Chicago 



We thir k itonlv due yon to 

 let yon know how well our 

 adverti«inK In The Revit-w l.as 

 paid, »iid we will he glad at 

 any time to testify to the value 

 of your public itioii as a me- 

 dium for rea. hing high grade 

 tlori^t8. 



McCbay Refrigerator Co. 



Advertisera will give us vaiuab e asdibtauie if ihey wiil 



SEND COPY EARLY 



Display ppare, $I.«'0 pt-r inrh (3" inchci to the 

 pasre) Usual discounts to tLo«e who have time 

 contracts. 



C awified Advert'sinsr, 10 centp p«»r linp, ret. 



We wish to compliment you 

 on the bu>inf Ks-getting ability 

 of your paper li i^ w ith m- ch 

 pipasnre that we wriie that the 

 RESULT' of our Easter i>pec- 

 ialty ads in I he F orlst-' he- 

 V pw have been very LAROE 

 and KXCKEDEU OUR EX- 

 HECTATIONd. Orders coming 

 ftom all parts ol the country 

 show that The Review is read 

 EVERYWHEKE. 



M. Rice & Co. 



FLORISTS' PUBLISHING CO.. 



535 CAXTON BUILDI G 

 508 S. DEARBORN ST. 



CHICAGO 



If you want to reach the whole Trade before the visitors 

 start for the Convention see to it that you have a strong ad- 

 vertisement in the GLAD HAND NUMBER, out next week. 



l.< 



