22 



The Florists^ Review 



ACQUST 8, 19Vi 



THE FLORISTS' REVIEW 



a. Xb GSAMT, EocroK and Uamagxb. 



vcBuaaxD xvxbt thursdat bt 



THE FLORISTS* PUBLISHING OO. 



SSOWMO Oaxton BnUdlnc, 



tfOS South Dearborn St., Chloaso. 



Tklephonc, Habbison 5429. 



I nA-nxM ADDBX88, TIjOBTIXW. OHIOAOO 



New Tobk Omci: 



UaO Porty-Nlnth St Brooklyn. N. T. 



Txi.xPBom. 2632 W. Borougrh Park. 

 J.Austin Shaw, Manao£b. 



(tatMKsrlptlon price. tUOO a year. To Oanada. t2.00 

 To ■nrope. tiJSO. 



Adrertlainc rates quoted apon request. Only 

 ■krteUy trade advertlainK accepted. 



▲dTertiaements ntnst reach aa by 6 p. m. Taeaday, 

 to Inaore Insertion In the lasiie of that week. 



Kntoied as second class matter December 8. 18BT, 

 at the post^fice at Chicago, IlL. under the act of 

 March S, 1879. 



This paper Is a member of the Ohlcago Tims 

 Press Association. 



CONTENTS. 



Another Peslgn- ^ent for Criticism 9 



— An Empire Wreath (lllus.) 



AdvertlsInK a Retailer (lllus.) 11 



Christian Endeavor Design (lllus.) 11 



Uetallers I'sinK Billboards (lllus.) 11 



At the Seashore (lllus.) 12 



Seasonable SugKestions — Myosotis 12 



— Dolible Daisies 12 



— Cinerarias 12 



— Cyclamens 12 



— Stevlas 12 



— Wallflowers 12 



— Antirrihinums 12 



— Mignonette 12 



— Coleus and Alternantheras l.T 



— Gardenias l.'< 



— Calceolarias 13 



A Rare Foliage Plant (lllus. ) l.'J 



Culture of Cannas l-'i 



MyoBotis for Winter l-'t 



Sweet Peas — For Fall and Winter 14 



— Shipping Sweet Peas 14 



Carnations — Spraying Carnations 14 



— Hog Manure for Carnations 1.'^ 



Crop for Small Greenhouse 1.1 



A Profitable Combination (lllus. ) l."> 



.\ugu8t Treatment of Callas 1<> 



Good July Perennials 1<> 



Cypripediums 10 



Florists of New York State Ifi 



Those Special Express Rates (lllus.) 17 



Florists' Hail Association 1^ 



Society of American Florists IS 



Mr. Foley and Friend (portrait) in 



Columbus. 10 



Indianapolis !'♦ 



Dayton. O in 



Canadians in Session 20 



Cost of Production 20 



Obituary 21 



Nashville. Tenn 21 



Building Plans 21 



The Business Outlook 22 



Chicago 22 



Detroit 27 



Boston 2S 



Philadelphlu ><• 



St. Louis 32 



New York 3[> 



Council Bluffs, IB 38 



Cincinnati ^l 



Milwaukee 4.! 



Pacific Coast Depnitmcnt — I.os .\ngcles, Cal.. 4S 



— San Francisco, Cal 40 



— Portland, Ore ™' 



— Tacomo. Wash •">f> 



Diseased Vincas •'>1 



Seed Trade News . , •'>4 



— Opposing the Senate Bill '". 



— narrlsii Bulbs •'><! 



— French Bulbs ^>C' 



— That Parcels Post •'<< 



— Corn Breeding 'S 



Spanish Iris '"''^ 



Nursery News — Scale on Shrubbery <>*> 



— TheAmerlcan Aspen <"<*"> 



— A. A. N. Committees <!<i 



— Apples in the Northwest fW* 



To Kill Aster Beetles J}S 



Rochester Jf 



New Orleans "2 



Kansas City. Mo "4 



Ashtabula. ' « 



Bowling— St. Paul. Minn <0 



Vegetable Forcing Sfi 



— Good Varieties of KhubHrb •"« 



— Rhubarb T'nder Benches Wt 



— Head Lettuce for Fall Sfi 



— Dry Rot of Tomatoes W 



Dvnamlte for the (Jrower S7 



(Jreenhoiise Ileat'ne — Pocahontas Coal S.S 



— The Fuel Market SS 



— In Southern Louisiana no 



— Grcenliouses snd Residence on 



— Adding One House 02 



St. Paul 04 



Providence Of! 



Pittsburgh Jf^ 



i:li>(iniington, Ind "8 



Annual Special 



Convention Number 



OUT AUGUST 22 



Evan larsar and ffinar than In othar 

 yaara. It marka tha epanlns aff tha 

 naw aaaaan. Raaarva your apaea 



"Every one in the Trade reads The Re- 

 view: tlie replies to my small advertise- 

 ment prove it."— W. Bay. 



Glad Hand Number 



(a novelty) 

 Will be mailed to the Trade 



AUGUST 15 



BOOIETT OF AMEBICAN FLORISTS. 

 Incorporated by Act of CongreBS, March 4, 1901. 



Offlcers foi 1012: President, R. Vincent, Jr., 

 Wblts Marsh, Md.; vice-president, Aurnst Poehl- 

 mann, Morton Grave, 111.: secretary, John Yoong, 

 54 W. 28th St., New York 01 ty; treasorsr. W. F. 

 Eastinc, Buffalo. N. Y, 



Annual convention, Colisenm, Ctalcsgo, III., 

 Aogust 20 to 23, 1812. 



Index to Advertisers 



Pase 102 



BESULTS. 



We give them. You get them. 



We both have them. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



To receive attention an inquiry must 

 bear the full name and address of the 

 writer. This notice is repeated for the 

 benefit of .J. K. and others who may not 

 understand why they do not hear from 

 letters sent the editor. 



In July, 1913, a great exhibition of 

 roses will take place at Boskoop, Holland, 

 under the auspices of the well-known so- 

 ciety, Bursary of Trees and Plants. A 

 similar exhibition in 1911 was such a suc- 

 cess that Y. H. van Nes, then president, 

 will now be supported by the best forces 

 of the village. 



"IN EVERY WAY." 



One of the interesting facts is that 



The Eeview has more subscribers in the 



state of New York than in any other 



state in the Union. This is from a New 



Yorker who is both a reader and an 



advertiser: 



We consider The Review eminently satisfactory 

 in every way. — C. G. James & Son, Horuell, 

 N. v., July 29, 1912. 



And here's an extract from an adver- 

 tising order from a Philadelphia seed 

 store: 



Cycns stems all sold out from results of the 

 ad in The Review. — Moore Seed Co., ITilIadel- 

 phia. Pa., July 30, 1912. 



And here's another who wants to tell 



the others: 



We have sold all our mum stock through 

 advertising in The Review and you ma.v use our 

 name. If you like, as recommending your paper 

 when one wants to move stock rapldlv. — W. M. 

 Deyoe & Co., Oil City, Pa., August 1, 1912. 



THE BUSINESS 0X7TL00K. 



The prosperity of the florists' trade 

 goes hand in hand with general business, 

 so that it is important to note, at this 

 time, when plans for the new season are 

 being formed, that the year 1912 is to 

 be an exceptionally favorable one, so far 

 as the grain harvests are concerned. 

 The northwest expects the largest gen- 

 eral crop ever raised. Business condi- 

 tions and prospects throughout the west, 

 as well as the northwest and southwest, 

 are excellent. Politics are, as a rule, 

 being ignored, and, at any rate, are not 

 being permitted to interfere with busi- 

 ness expansion. 



, An eastern financial institution, realiz- 

 ing that the real heart of business pros- 

 perity lies in the west, consulted a large 

 number of bank presidents in the prin- 

 cipal grain states, asking their views on 

 the condition of the crops, business and 

 politics. A careful digest of their re- 

 ports suggests these conclusions: 



The crop promise is excellent, taken 

 as a whole. In the soft winter wheat 

 sections, in south Indiana, Illinois and 

 Ohio, wheat has clearly shown the 

 effects of the damage by the severe win- 

 ter and the generally poor early condi- 

 tions. But there have been ample bff- 

 sets in other sections, and the wheat 

 crop as a whole will be larger. Kansas 

 promises the largest wheat crop ever 

 grown and of exceptionally fine quality. 

 The spring wheat harvest will be ex- 

 ceptionally large. The yield of oats 

 promises to be a record. Many bankers 

 are predicting the largest crops in the 

 northwest on record. 



The business outlook is reported, 

 almost without exception, to be good, 

 and in many localities the disposition is 

 to take a highly optimistic view of the 

 future. Politics are being ignored. The 

 preliminary campaign before and at the 

 conventions seems to have had the effect 

 of tiring business interests. George M. 

 Reynolds, president of the Continental 

 & Commercial Bank, of Chicago, seems 

 to accurately reflect the general situa- . 

 tion in his telegram. He says: "The 

 consensus of opinion is that politics will 

 have less effect upon business than in 

 any presidential year in recent times." 



CHICAGO. 



The Great Central Market. 



A sharp change for the better was 

 noted in the last few days and, with the 

 continued cool weather holding pro- 

 duction in check, the market has be- 

 come brisk for this time of the year. 

 In almost every line, with the exception 

 of asters and gladioli, the supply is 

 hardly in keeping with the demand and, 

 in contrast to the previous two or three 

 weeks, the retailer is powerless to set 

 the prices and the wholesaler has again 

 assumed control of the situation to a 

 good extent. Roses of every kind have 

 shortened up, although quality is im- 

 proving. White Killarney has tightened 

 up during the last ten days to such 

 an extent that there are few to be had, 

 while the demand has continued to im- 

 prove. Substitutions on these were fre- 

 quent and the best stock is bringing ex- 

 cellent returns, while the medium class 

 cuts are not hard to move. Beauties. 

 Richmond and Killarneys are none too 

 plentiful. Long Beauties are scarce, 

 due to the fact that most growers have 

 completed replanting and are now cut- 

 ting only from young stock. Some 



