48 



The Florists^ Review 



AUQDST 8, 1912. 



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Pacific Coast Department 



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Alameda, Cal. — Y. Inouye recently 

 took out a permit to build a greenhouse 

 at 2530 Glending avenue. 



Blchmond, Oal. — Adolph Winters ex- 

 pects to open a retail store about Sep- 

 tember. 1 and will handle seeds as well 

 as flowers and plants. 



Oakland, Cal. — H. Hayashi & Co. have 

 taken out a building permit for the 

 addition of a greenhouse to their range 

 at Seventy-third avenue and Thomas 

 street. 



Dayton, Wash. — Harrison & Hutcheon 

 have completed their greenhouse and 

 office on lower Main street, at a cost of 

 about $1,500. The building is 18x92 

 and will be heated by hot water. More 

 space is available, so that other houses 

 can be added as required. 



Baker, Ore. — A hail storm July 22 did 

 considerable damage at the greenhouses 

 of the Baker Floral & Seed Co., on Cen- 

 ter street. About 375 lights of glass 

 were broken. Ira B. Sturges, the owner, 

 says this is the first time in fifteen years 

 that hail has harmed his property. The 

 greenhouses of W. A. Weeks, on Resort 

 street, fared almost as badly. Outdoor 

 vegetation was also seriously injured. 



Ventura, Cal. — It is said that Mrs. 

 Myrtle Shepherd Francis, after five 

 years of experiment on her farm in 

 this vicinity, has produced a strain of 

 double petunias of remarkable merit. 

 And the report states that the flowers 

 have not lost, in the process of develop- 

 ment, any of their original delicacy of 

 texture or sweetness of perfume, but to 

 these qualities of the parent have been 

 added firmness, length of stem and in- 

 creased grace of form. 



Spokane, Wash. — The Spokane Green- 

 house Co. has been incorporated^ with a 

 capitalization of $20,000, for the pur- 

 pose of establishing a wholesale busi- 

 ness near Marshall. The officers of the 

 organization are: President, C. T. Kipp; 

 vice-president, A. F. Biehler; secretary 

 and treasurer, J. F. Austin. ' ' The com- 

 pany, " says Mr. Kipp, "now owns 

 twenty-six acres of land at Marshall 

 and expects to start next spring the 

 erection of 20,000 square feet of glass, 

 as the first section of the new range." 

 At present the company is using the 

 greenhouses of the former Inland Floral 

 Association, at Nora avenue and Wash- 

 ington street. 



Bedlands, Cal. — Work is well ad- 

 vanced in the erection of the green- 

 houses for the Hockridge Nurseries. 

 The houses are located on the campus 

 of the University of Eedlands, are of 

 the , IMest iron-<£raune construction and 

 will cover a space 95x200 feet. The 

 company is also laying out gardens for 

 the growing of outside stock. The out- 

 put is intended for the local market. 

 S. R. Hockridge, the manager, was 

 formerly connected with the City Nur- 

 series. It will be remembered that sev- 

 eral months ago the University of Red- 

 lands trustees and the Hockridge Nur- 

 series entered into a contract whereby 

 the company gets a lease on this ground 

 for a long term of years, provided that 

 the university students are permitted to 

 use the botanical gardens in their 

 scientific work. 



LOS ANGELES, CAL. 



'She Market. 



There has been no time during the 

 present summer when it has been so 

 difficult to get a line on the business 

 as during the last week. While whole- 

 salers have cleaned up fairly well on 

 nearly all lines and practically no stock 

 has been thrown away, yet arrivals 

 have been light. Had these been as 

 heavy as usual, with the same amount 

 of business, there would be a different 

 story to tell. There is not the same 

 activity in the retail stores, and if the 

 funeral work had not kept up well 

 there would have been mighty little do- 

 ing on some days. Our principal retail- 

 ers are to be congratulated on the 

 fine show they are keeping up in their 

 windows. ■ In almost every case cool, 

 refreshing looking banks of ferns and 

 other plants are shown and these make 

 an excellent foil to the cut flowers. 

 This is a move in the right direction, 

 which cannot fail to have a good effect 

 on business generally. 



The scarcest items have been good 

 white carnations and centaureas. Many 

 orders for these had to be turned down 

 by the wholesalers. Colored carnations 

 are plentiful, but, while of excellent 

 quality, they soon turn sleepy in the 

 shipping cases. Indoor roses are quite 

 scarce, but the demand is limited, so 

 their absence is not felt. Gladioli are 

 plentiful in all varieties, the smaller 

 kinds having to take a back seat. 

 Lilium auratum and L. rubrum are ar- 

 riving in better condition this season 



than ever before. Golden Glow and 

 goldenrod come in by the carload, but 

 are not wanted at this stage of the 

 game. A few belated flowers of Rom- 

 neya Coulteri are seen about the stores, 

 but there is no great demand for them. 

 Orchids are about equal to the de- 

 mand. Cattleya aurea is a beautiful 

 flower, the lip markings being among 

 the richest of any in this family, but 

 it does not sell like the various mem- 

 bers of the labiata group. We miss 

 the fine hybrid cattleyas and Lselio-cat- 

 tleyas that have been gracing this mar- 

 ket of late. Valley is good and keeps 

 np fairly well in price, this being in 

 some measure due to the shortage for a 

 week or two of baby roses. There is no 

 change in the green market, everything 

 being plentiful except smilax. 



Various Notes. 



While I have not as yet heard the 

 full details, it seems to be common 

 property that the talented botanist. Dr. 

 F. Francheschi, of Santa Barbara, is to 

 be lost to southern California. My in- 

 formation is that the doctor has ac- 

 cepted a position with a foreign govern- 

 ment. There is no man living in south- 

 ern California today who has done so 

 much for the good of horticulture in 

 this section as Dr. Francheschi. There 

 is hardly a plant, shrub or tree that has 

 been introduced in the last twenty-five 

 years that he has not been directly or 

 indirectly responsible for, and I think 

 I am well within the mark in saying 

 that he is the best informed man botan- 

 ically in the whole of the great south- 

 west. And now, just as such a man is 



LOS ANGELES FLOWER NARKET 



CHA8. E. MORTON, ugt. 414^ S. Broadway, Loa Axif^eles, Cal. 



EVERYTHING IN 

 CUT FLOWERS 



W« ar« handllns th« antlr* output of olshtoon larso grown. 



Write, Phone or Telegrapk. Pronpt Attentioa. 



Mention The Reylew when~gDU write. 



BEST QUALITY OF CUT FLOWERS AND GREENS 



We ship to all parts of the country on receipt of mail, 

 telegraph or telephone orders. 



S. HURATA.^'ulr.t" 6S5 So. Hill St., Los Angeles, Cal. 



wention The Kevtew ■wnei "ou wnte 



TASSANO BROS. 



356 S. Hill St., Los Angeles, Cal. 



Prices f . o. b. Loa Angreles or Santa Oras, Oal. 



AllCluietif 



Mexican Ivy ....1000, $3.00 

 Brake Ferns . . . .1000, 2.60 

 Asp. PluniosaB..doz., 8.60 

 Hackleberry, bunch, .60 



Greens lid Cat rioweri 



Cash fraa Mluwira partita 



Sunset Phone, Main 8111. 



Mention The Review when yon write. 



