20 



The Florists' Review 



March 6, 1913. 



they were to be delivered, and he sent 

 his card, to be enclosed with the flowers 

 as usual. But Mr. Werner, the florist, 

 knew nothing about the aforementioned 

 birthday, and he did not know that 

 the lover had written on the card, 

 "Here's a rose for every year of your 

 age." And Mr. Werner should not 

 be blamed for not discovering that in- 

 scription, since it was written on the 

 back of the card, where no one expects 

 anything to be written. He did know, 

 however, that he had an abundant 

 supply of roses. So he decided to be 

 generous in filling the order and to 

 give the young couple a pleasant sur- 

 prise. 



Here the newspaper narrator goes on 

 to tell, seemingly just for the purpose 

 of keeping the reader in suspense a 

 while, that on the night of the birth- 

 day the lover took unusual care in 

 preparing his toilet. He tried to ima- 

 gine how happy she would be, just 

 what she would, say and how beautiful 

 she would appear. Her picture on the 

 wall seemed to smile at him as he 

 stood and gazed at it for a minute 

 or so just before leaving the room. 



He could hardly wait for the front 

 door to open, and he was ready for 

 a hearty greeting from Her. After 

 an unusually long period of waiting, 

 the door finally did open, but no smil- 

 ing, love-lit face was upturned to his. 

 The young woman merely stared at her 

 startled lover and said icily, ' ' Come in. 

 You have some explaining to do. I 

 want to know where you acquired such 

 a crude sense of humor." 



But it is useless to attempt to de- 

 scribe the tragedy and pathos of that 

 conference; none but a poet could do 

 justice to the scene — and, alas, there 

 is no poet on the staff of The Eeview. 

 The brief but bitter truth is that the 

 young man, after long and painful be- 

 wilderment, discovered that the lady 

 had received three dozen roses instead 

 of two dozen. Then he spent the rest 

 of the miserable evening trying to ex- 

 plain matters, with only partial success. 



He hurried to the greenhouse before 

 going to work next morning and asked 

 Mr. Werner how in the world he had 

 happened to put an extra dozen roses 

 in the order. Mr. Werner stated what 

 his motives had been, and then asked, 

 "Didn't your friend like them?" 



"Oh, she "was simply crazy about 

 them," said the young man rather 

 ambiguously, as he walked away. 



A COMPLETE BECOBD. 



A few weeks ago we saw in The 

 Review the reproduction of an order 

 blank used by a retail florist in han- 

 dling his telephone trade. We send 

 herewith for reproduction a blank wq 

 use for all our retail orders. We think 

 it covers the ground and gives a com- 

 plete description of every transaction. 

 Each person who has fi hand in the 

 transaction fills in the blanks describ- 

 ing'l^^ part and we keep these blanks 

 on file^'f or' at least sixty days after each 

 transactioii, soihat we can trace every 

 move made'i^Hing the order, in put- 

 ting it up, a^MKdelivery. If any mis- 

 hag occurs w^Bgfc tell upon whom the 

 responsibility He's? 



The excJhange' 

 engaged iwi the"^ 

 in our mii^, ■( 

 benefit to evtifyone 



leas between those 

 line of work is, 

 greatest possible 

 the business. We 



always are n^uch interested in any- 

 thing The ReVl^y prints regarding re- 



tail store management and if this order 

 blank idea, which was original with us, 

 is of value to others it is only return- 

 ing what we have received. 



Forest Park Floral Co. 



NEED LAW TO CLOSE SUNDAYS. 



' * No, I can 't get home to dinner and 

 I don't know when I can leave here. 

 Goodbye," said Charles Millang, the 

 New York wholesale florist, as he hung 

 up the telephone receiver Sunday morn- 

 ing at 11:30. "Yes, sir," said he, 

 turning to The Review man, "you 

 heard what I said to ray family. I 

 don't know when I can get home. It's 

 a dog's life, and there is no reason for 

 it except greed. A man who can not 

 make a living by working six days a 

 week is .no man at all, or else he is in 

 a mighty poor business. You see, the 

 people who came over here and estab- 

 lished themselves fifty years ago had 



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A Form That Tefls the Whole Story. 



worked in the greenhouses on Sundays, 

 so they kept the market open also; we 

 have simply followed in the rut, and it 

 will take another generation, probably, 

 for us to grow out of it. There is no 

 real reason why either the wholesale 

 or the retail florist should open on 

 Sunday. The greenhouses must, of 

 course, be watched, the houses venti- 

 lated, the stock watered, and the fires 

 kept up, for the laws of nature know 

 no holiday. But that is no excuse for 

 opening our wholesale and retail stores 

 on Sunday. Every man, even a florist, 

 is entitled to one day's rest out of the 

 seven. We can not close up by mutual 

 agreement, for there is always someone 

 who will not cooperate with the bal- 

 ance of the trade, and so the only way 

 out of the dilemma is to have a state 

 law passed making it illegal for florists 

 to keep open on Sundays. It will not 

 decrease the quantity of flowers sold. 

 People will soon adjust themselves to 

 the need of providing flowers during 

 the week days, and such a law will put 

 the florists on a plane with the other 

 merchants who have one day out of 

 seven for rest and recreation. The 

 florist is human and entitled to human 

 consideration. " C. A. M. 



PABCEL POST CHANGES. 



The amplification of the parcel post 

 service has begun. 



By a recent order of the Postmaster 

 General, parcels may now be sent spe- 

 cial delivery, the same as letters. All 

 one has to do is to af&x a special de- 

 livery stamp, or 10 cents in ordinary 

 postage stamps, indicating that the lat- 

 ter are for the special delivery, and the 

 package gets the same treatment as a 

 special delivery letter. 



Parcel post packages may now be 

 sent C. O. D. The postage must be 

 fully prepaid. A fee of 10 cents in 

 parcel post stamps, which must be af- 

 fixed to the package, is the charge for 

 collection. The amount to be collected 

 must not exceed $100. Such parcels 

 are insured without extra charge to 

 the amount of actual value, not exceed- 

 ing $50. 



Special delivery parcels may be sent 

 through all offices having special de- 

 livery service and C. O. D. packages 

 wUl be accepted at money order offices 

 when addressed to money order of- 

 fices. 



FBEY TUENS PUBLISHER. 



C. H. Frey, the well known florist 

 at Lincoln, Neb., has turned publisher. 

 He calls his monthly magazine The 

 Posey. It consists of four pages of 

 jokes bound in a neat cover. The 

 front is decorative, the fourth cover 

 carries Mr. Frey's ad, while the sec- 

 ond and third covers, of the first issue, 

 carry a story of the rise of the Frey 

 establishment, as follows: 



"In May, 1887, I purchased two lots 

 at Twentieth and L streets, and began 

 the erection of two greenhouses, and 

 a small cottage (previous to this I had 

 made the acquaintance of a lady who 

 had consented to cook for me). The 

 two greenhouses were completed by 

 fall and stocked with plants commod 

 in that day as pot plants and for the 

 production of cut flowers. 



"The lady friend having become my 

 wife, we opened our two houses for 

 business October 1. Not being blessed 

 with a surplus of cash (or credit), we 

 could not afford to hire help, so had to 

 do all the work about the place our- 

 selves. But having started out with 

 a determination to make the venture a 

 success (having had previous to this 

 five years of schooling in this my 

 chosen profession), I knew how to 

 grow flowers, so all we needed now was 

 customers. These came at once, and 

 continued to come, and brought others, 

 so that the business soon had to be 

 expanded. At the close of the second 

 year we had to seek more land. Not be- 

 ing able to buy more adjoining our 

 plant, we moved the plant to Twenty- 

 second and G streets, where my father 

 had five acres, and added a few more 

 houses. 



"While this venture proved a profit- 

 able one, it was not a satisfactory one 

 for me, but we continued to do busi- 

 ness here for four years, then turned 

 this plant over to my father. 



"After Looking around a short time 

 we purchased five acres southeast of 

 Lincoln, situated on Thirty-fifth street, 

 four blocks south of South street, 

 where we built seven large houses, a 

 residence, bams and such other build- 

 ings as were necessary to the success- 

 ful operation of the plant. 



"This plant being completed by the 



