.Mau( H tl. 1913. 



The Florists' Review 



45 



The Right Display Is the Big Secret of 



Success In Your Business 



Maybe you've heter nlAed at this Refrigerator ofaestion in its 

 true light. Gettitag the ri^t flowers is only half the battle. 

 Selling is your big proposition. .... 



c&ray R^rigerator 



will play a vitally impoiltJit part in getting your flowers into 

 yo«r customers' hands and^tting their money into your cash 

 draNver. Hundreds of florists have found this out to their 

 steadily growing profit. They've found that in addition to 

 saving them big money, the McCray has boomed business 

 with a rush— by keeping the flowers in the beauty and fresh- 

 ness of perfect condition— and by displaying them with the 

 very limit of attractiveness. 



Write for our Catalogue No. 73, which gives all the facts— lots 

 of useful information which you should have whether stou're in , 

 the market now or not. 



Alexander McConnell of New York City, whose refrigerator [is 

 shown in the cut, writes us as follows: 



"The refrigerator you installed In our place of business has been very satisfac- 

 tory In every particular. The flowers retain their freshness and color. The 

 refrigerator is ventilated in so satisfactory a manner that the glass is never 

 covered with moisture; conseauently the stock can be inspected without 

 opening the doors. The box is also economical In its requirement of ice." 



McCRAY REFRIGERATOR CO. 



568 LAKB STREET, KBNDALLVILLB, IND. 



CHICAGO OFFICE, 158 North Wabash Avenue NEW YORK OFFICE, 251 West 42nd Street 



^ 



Hentlon The Rpvle-w whpn vno write 



BUCHBINDER 



FLORISTS' 



REFRIGERATORS 



Perfect construction- Originality 

 of design- Regrulated circulation of 

 cool, dry air. 



Any design built, according to 

 your various needs. Write for full 

 information and catalogue. 



BUCHBINDER BROS. 



Manufactursrs 



520 Milwaukee Ave.. CHICAGO 



L. D. Phone Monroe 5616 



Mention The Review when you write 



men whom he had tried to capture. He 

 had been in the eniplo}- of the W. L. 

 Rock Flower Co. for four years and 

 had worked at the trade all his life, 

 until three and a half years ago, when 

 he became a member of the police de- 

 partment. 



Arthur Newell was exceedingly busy 

 last week with a heavy run of funeral 

 work, and he reports the February 

 trade as being better than ever before. 



Samuel Murray had an unusual run 

 of decorative work, in spite of the fact 

 that it is the Lenten season. 



UNITED , 

 REFRIGERATION 



Longer life to the flowers! Under rigid tests 

 the United Refrigerating system has demon- 

 strated its marked superiority for florists' 

 use. It will save money for you. Get par- 

 ticulars from The United Refrigerating and 

 Ice Machine Company, Kenosha, Wis. 



-^^ 



Mention The ReTiew when you write. 



The W. L. Rock Flower Co. is cut- 

 ting some extra fine carnations. Some 

 of the blooms actually measure five 

 inches across. 



E. A. Humfeld reports that business 

 for February was the heaviest he has 

 ever known for that month. 



The Alpha Floral Co. has renewed its 

 lease at the present location for ten 

 years longer. It is a valuable location, 

 on one of the main streets of the city. 



The Geo. M. Kellogg Flower & Plant 

 Co. has some pretty shamrocks in 

 lA-inch pots. The tiny plants are in- 



