46 



The Florists' Review 



March 6, 1913. 



CUT FLOWERS FOR EASTER 



■^^ 



When placing your order for Easter, it will pay you to remember that 

 we carry the largest and best supply of cut flowers in this market. 

 Write us today, if you want any information on Easter stock/' "^^^ 

 For quotations our special Price List will be mailed on request. 



——————— -^—-—--^-^ r^f^^ 



For this week we want to call special attention to our 



MISCELLANEOUS LIST 

 Sw««t P«as Pansl«s Daisies Snapdragon 



Ulac 

 Gardenias Valley ; Tulips Daffodils Mignonette 



We suggest ordering a variety of stock and oflfering your customers a larger selection. You will find many items on this 



list that will prove ready sellers. 



GREEN DYE FOR ST. PATRICK'S DAY 



Don't fail to get some, as green carnations are ready sellers on St Patrick's Day. The contents of one package will color 



seveml hundred flowers. 50 cents per package. 



THE LEO NIESSEN CO., Wholesale norists 



N. W. Corner 12th and Race Sis. xi ts » PHILADELPHIA, PA. 



Mpntlon The Rfvlew when yoo write. 



tended for souvenirs and are selling so 

 fast that the stock will soon be ex- 

 hausted. The firm also reports a heavy 

 crop of roses and carnations for Easter. 



The general run of business across 

 the state line seems to have declined 

 somewhat and was not up to expecta- 

 tions. 



W. J. B. 



PHILADELPHIA. 



The Bising Eastern Market. «. 



March has come quiet as a lamb, with 

 sudden fierce changes to leonine severity 

 that pass almost as quickly. The market 

 is irregular, making it difficult of de- 

 scription. The crops of many flowers are 

 heavier than a week 'ago,- while business 

 is hardly so good, although there have 

 been excellent days. Good ; Beauties are 

 extremely scarce. The rose crops in gen- 

 eral are light, yet the shorts are often 

 unsold. White carnations are in brisk 

 demand at good prices, while the colored 

 varieties do not bring so much; this is 

 particularly true of Enchantress. . Violets 

 are in poor shape; not the flowers; they 

 are all right; but the call for them. An 

 expert believes that the fashion of wear- 

 ing artificial flowers has hurt the violet. 

 Sweet peas are in oversupply ; fine flow- 

 ers bring moderate prices, while poor 

 flowers often bring nothing. Valley is in 

 oversupply. Easter lilies have been hard 

 to market. Snapdragon has fallen in 

 price. Cattleyas are less plentiful, but 

 lack support. Gardenias have only a lim- 

 ited market just now. Daffodils are 

 firmer, with lighter receipts of fine stock. 

 Good tulips, such as Le Matador, Cou- 

 ronne d'Or, Murillo and Lord Rosebery, 

 are in demand, but the ordinary variety 

 lacks support. White lilac has been sell- 

 ing fairly well. Daisies and pansies are 

 good stock most of the time. Shipping 

 is not so heavy as it has been. 



Producer to Consumer. 



Much interest has boon oxprpsseil by all 



BERGER BROS. 



Easier Flowers 



WE ASK YOUR ORDERS. OUR STOCK AND SERVICE 



ARE GOOD. 



EASTER LILIES, VALLEY, SWEET PEAS, 

 ROSES, TULIPS. DAFFODILS, VIOLETS 



140-142 N. 13th St - • Pldladeipliia, Pa. 



THE BEST OF EVERYTHING IN THE MARKET 



uentJon Tbe Keview waen tou wnie 



branches of the profession in the adver- 

 tising experiment that has been carried 

 on lately by William A. Leonard, of 

 Lansdowne, Pa Mr. Leonard has been 

 advertising liis roses in a local evening 

 paper, ofl'ering to send fresh flowers cut 

 from his own greenhouses by parcel post 

 at a price lower, grade for grade, than 

 the same roses bring in the stores. This 

 is believed to be the first effort of its 

 kind made in this city and its success 

 will be watched with interest. At first 

 glance it seems like an attempt to kill 

 the goose that lays the golden egg. Ex- 

 actly how the stores can continue to pay 

 good prices in face of such competition 

 is difficult to see. 



Craig's at Easter. 



The modern plant of the Robert 

 Craig Co., at Norwood, is an important 

 factor in the production of high grade 

 Piaster plants. Today they have a num- 

 ber of houses devoted to some of the 

 finest stock that has been seen here. 

 I have never seen so much fine Easter 

 blooming stock in one place. There 

 are three houses of unusual promise. 

 The first is filled with roses, Tausend- 

 schon, Juniata, Hiawatha and a few 

 other roses. They have been grown in 

 a low temperature. They are well 

 budded and the picture of rose vigor. 

 The second house is filled with gigan- 



