March 6, 1913. 



The Florists^ Review 



13 



Hurry! 

 Hurry!! 

 Hurry!!! 



ANNUAL SPECIAL 



EASTER NUMBER 



P^. 



^^I^m 



OUT NEXT WEEK, MARCH 13 



This will be at least as fine an issue as ever has been sent out — and the Trade knows what that means. 



HOW MUCH SPACE DO YOU NEED? 



Use a full page or a classified, according to the quantity of stock you want to sell, but,whatever your space, 



BE EARLY 



New advertisements or changes of advertisements must be in The Review otHce at 5 p. m. Tuesday, March 1 1, to be in time. 



Outside forms close Monday, March 10. 



Regular rates — $30.00 buys a full pag^e — parts of pages in proportion. 

 Usual discounts to those holding annual contracts. 



EVERYBODY READS THE REVIEW 



KKNDAi.i.vn.i.K, iMi., .laii. '^4. 

 The Florists' Kkvikw. Chicago, 111. ' 



Gentlkmkn: In looking over our advertising records for the last few years, we find that your publication has made a remarkable 

 record. Since we began to advertise with you in 1907, for every dollar we have spent we have received $8.74 in direct sales. This leaves out, 

 of course, all the indirect influences whi(h our advertising has had, which, no doubt, amounts to a great deal. 



We think it only ilue you to let you know these facts, and Mre vrlll b* glad at any time to testify to the value of your pub- 

 lication as a medium for reactalne blch-STade florists. 



Th»iiking. you for your many favors, we are, ' Yours very truly. 



McCk.w Uefkigkuator Co. (T. T. Kedington. Advertising Manager). 



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