56 



The Florists' Review 



March 6. 1018. 



8 %- 



J. J. BENEKE 



Florist and Decorator 



CUOICK CnX FLOWERS. PLANTS AND FLORAL DESIGNS 



FOa ALL OOOASIOVK 



IVIH OI.IVS Strkit 



PAGES OF RETAILERS* CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible, the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you' can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains Jthe one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. ix>uis. MO. January 11, 1913. 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review, T received through thio small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 New York to San Francisco and from New Orleans to Minneapolis. 

 Since T allowed the senders 30^, the record is as follows: 



Total value of orders $566,00 



Less soft allowed senders 113.20 



Net value of orders. : . 453.80 



Here is an addition of $453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "R' 

 but that it has three more big "R's" - Readers - Reliability - 



Results! 



Yours respectfully. 



Send your Orders for Chict{o 



aoiSBb' 

 ■riMM 



2»«"T*"^*»-T7:«ii «;«• ' AU ordera carefally flUed 

 ^^ 2223 W. Ma<il!o ^^ under the eupervtolon of 



^^ wire. Write, or Phone West 822 

 Member Florists* Teleflrraph DeUvery 



So^ 



tig? 



41 NORTH 

 PHELPS STREET 



Tonseth Floral Co. 



138 Sixth Street 



(SOWERS ud 

 RETAILERS 



Portland, Ore. 



Seattle, Washington 



HollywDod Gardens 



1534 SECOND AVENUE 



HEHBEB8 FL0BI8T8' TELEGRAPH DILITIBT 



CLARK, iLORlaT, 124 Washlncrton Ave. 



Member Florists' Telegraph Delivery. Orders 

 for Nortbeastem PennsylTanla filled promptly. 

 Usual discount. Both phones No. 2454. 



A Card This Size 



Costs Only 70o per Week 

 on Tearly Order 



It wonid keep yonr name and your fadUtleB 

 before the whole trade. 



A half-inch card costs only 36c per week on 

 yearly order. 



BOSTON. 



The Market. 



Business was poor all last week. Sat- 

 urday showed a somewhat better clean 

 up, but trade on the last day of the 

 week is generally good. Eoses are more 

 abundant and have dropped considera- 

 bly in price. Long-stemmed Beauties 

 are scarce, but there is a surplus of 

 short-stemmed stock. Cardinal, Russell, 

 Ward, Sunburst, Taft and Hillingdon 

 are favorites. There is a greater pro- 

 portion of short-stemmed stock of these, 

 as well as Killarneys and Richmonds, 

 arriving. Last week was a poor one for 

 roses. Carnations are now going off 

 crop with some growers and this may 

 relieve the present glut. A few fancies, 

 such as Rosette and Benora, reach $4, 

 but the general run goes at $1 and $2, 

 with select at $3. Violets are a per- 

 fect glut and are only cleared at low 

 prices. The color and quality are fine. 



Sweet peas are abundant. Some 

 superb;- long-stemmed stock sells well, 

 but there are quantities of short- 

 stemmed flowers that are hard to move 

 at any price. Lilies and callas are 

 abundant. The former are mostly quoted 

 at 121^ cents per bud for Easter, in- 

 ferior stock being offered lower. Yellow 

 Marguerites are rather too plentiful. 

 Mrs. Sander is selling well, making $2 

 per hundred. Freesia is almost over. 



Abuidantly prepared at 

 ail times. 



Edwards Floral 

 Hall Company 



1716 Pacific Ave. 

 ATLANTIC CITY, NEW JERSEY 



Nurseries : Mediterranean and 

 South Carolina Avenues. 



PITTSBURGH, PA., 710 East Diamond St. 



(North Side) 



mm 



COURTESIES 

 EXTENDED 

 TO THE TRADE 



Open Day aori Night 



"Write, Wire or Phone 



W. E. Trimble Greenhouse Co. 



FLORISTS 



PRINCETON, ILL. 



L. D. Phone, 2416 



Send TTs Your Retail Orders. We can give you best 

 serrlce, city or Borroonding territory. 



Orders 



aolldted for all 

 parts of 

 Oonnecticnt. 



Hartford, 

 Conn. 



Hember Tlortsts' Telesrraph DellTery Association 



DE K&LB, ILL. 



J. L. JOHNSON. 



Northern lUinois 

 SouUiem Wisconsin 

 Your order will receive our prompt and careful 

 attention. 



