March 13, 1913. 



The Florists^ Review 



A Home Wedding Decoration Executed at Easter by Will Rchder, of Wilminston, N. C 



pay from 10 to 15 cents per package 

 and frequently have to wait so long 

 that the flowers are not delivered on 

 time, which is as bad as no delivery, or 

 worse. 



Besides, we live in a town which con- 

 tains about sixteen churches. About 

 ninety per cent of the flower-buying 

 public are church members, or at least 

 go to church whenever the doors are 

 open, and, no matter what diagreements 

 the different denominations may have 

 among themselves, they all alike teach 

 you to keep the Sabbath. However, 

 coming from church, they drop into the 

 flower store and buy a few flowers for 

 the dinner table, and if these are not 

 delivered for them they feel terribly 

 put out about it. 



Now, how could this delivery ques- 

 tion be managed so as to be satisfac- 

 tory all around and at the same time 

 lot be a source of loss? Would it do 

 to cut delivery out on small purchases? 

 Will it be necessary to deliver on Sun- 

 <lays, or could I make a charge of 10 

 cents on the non-paying and Sunday de- 

 liveries and deliver large purchases 

 free? Let us have your opinion, as 

 there are, no doubt, lots of small florists 

 in the same situation. R. S. 



AN EASTEB DECOBATIOX. 



"City florists will not take enough 

 interest in the picture of the church 

 decoration," writes Ernest L. Johnson, 

 "but it may help some country florist 

 to take courage. The city retailer has 

 everything to work with, but the small 

 tountry retailers, like myself, have to 

 make the best of meager facilities." 



The picture shows a church decorated 

 for Easter by Mr. Johnson, who does 

 ''usiness in Palmer, Mass. The plants 

 jised were cinerarias, ferns, palms and 

 I'Hes. The cinerarias were grouped so 



that the colors ranged from pure white 

 through the different shades of pink. 

 The cross shown in the picture was 

 garlanded with strings of smilax. At 

 the left of the altar was a large basket 

 of Easter lilies and pussy-willows. 



If fi. suggestion may be permitted, no 

 town is too small for the florist to carry 

 a stock of crepe paper, if not ready-to- 

 use pot covers, and certainly clay pots 

 are no more sightly in a small town than 

 in a large one. 



FOB AN EASTEB WEDDING. 



The accompanying illustration shows 

 an Easter wedding decoration arranged 

 by Will Rehder, Wilmington, N. C. In 



the photograph the ribbons forming the 

 aisle to the altar are somewhat exag- 

 gerated by a freak of the camera. In 

 reality they were not so conspicuous a 

 feature. The bay window was filled 

 with palms and ferns, with a frame- 

 work of southern smilax. The conven- 

 tional kneeling stool stood beneath the 

 arch and between the newel posts. On 

 top of each post was a large kentia, 

 around which had been placed Easter 

 lilies. The mantel was banked with 

 white roses and valley amid the ferns. 



EASTEB. 



In reply to the annual inquiries ask- 

 ing why Easter is a festival with a 



An Eatter Church Decoration in a Country Town. 



