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Mabch 13, 1913. 



The Florists' Review 



49 



Southington, Coon. — Only one of the 

 florists in the town, Olson & Lunden, 

 filed a return with the assessors last fall 

 and now the others' find themselves 

 rated far too high, at $14 per square 

 foot, under an old law from which they 

 have as yet found no appeal. 



Davenport, la. — The Davis Floral Co., 

 which is a separate corporation from 

 the J. W. Davis Co., but allied with 

 it, is building a range of four Lord 

 & Burnham houses each 40x300, to be 

 devoted to cut flowers and pot plants. 

 The location is just across the street 

 from the big J. W. Davis plant, where 

 cucumbers and tomatoes are the prin- 

 cipal crops. 



Alvin, Tex. — A new firm has been 

 organized here, under the name of the 

 Alvin Jasmine & Floral Co. The pro- 

 prietors are W. L. Heller, of this place, 

 and S. Lomanitz, of Mexico City. The 

 business will be under the direct charge 

 of Mr. Heller, who in 1910 was man- 

 ager and junior member of Stevens & 

 Heller, in this town. Mr. Heller says 

 his firm probably has the largest one- 

 block jasmine farm in the country, and 

 the bushes are all young, vigorous and 

 thrifty. From present indications, he 

 says, the crop will be heavy and wiU 

 perhaps be from eight to twelve days 

 early. 



Indiana, Pa. — Last fall the Indiana 

 Floral Co., as reported in The Eeview 

 at the time, purchased eight acres of 

 ground extending alongside the tracks 

 of the street railway, and proceeded to 

 erect a range of greenhouses there, for 

 the growing of both flowers and vege- 

 tables. Two of the greenhouses, each 

 34x150, have been completed and 

 stocked. A third greenhouse, to be 

 erected in the near future, will be used 

 for roses. The greater part of the land 

 will be devoted to truck gardening, but 

 the space between the greenhouses and 

 the tracks will be beautifully laid out 

 in lawns and flower beds. The firm is 

 also planning to install a Skinner irri- 

 gation system. 



Wyomissing, Pa. — Ferdinand E. Heck, 

 who for thirty-two years was head gar- 

 dener for George F. Baer, of the Bead- 

 ing Railway Co., recently resigned that 

 position and is now building a residence 

 near the wholesale flower establishment 

 conducted by his sons, Harry F. and 

 Ferdinand Heck, in this town. He ex- 

 pects later to be associated in business 

 with his sons. Mr. Heck is a native of 

 Germany, but left that country thirty- 

 two years ago and came directly to 

 Reading, where he did some notably fine 

 landscape work on the grounds sur- 

 rounding Mr. Baer's home. He is one 

 of the best chrysanthemum growers in 

 this part of the state and is the pos- 

 sessor of several silver cups and other 

 awards won at flower shows. He is 65 

 years of age. 



Albert Lea, Minn. — P. Clausen & Son, 

 of the Lake Shore Greenhouses, recent- 

 ly installed a new electric watering 

 system. 



Olean, N. Y. — Elmer Rawlings has 

 just completed three new greenhouses. 

 He estimates that in less than two 

 months of the present year he has al- 

 ready done more business than in the 

 last half of 1912, though last year's 

 trade was anything but dull. 



MiUersville, Pq* — Jacob M. Hostetter 

 has erected a greenhouse here and 

 stocked it with lettuce. The house is 

 of first-class construction, with concrete 

 walls. The heating system, which is 

 said to be somewhat unique in arrange- 

 ment, was installed according to Mr. 

 Hostetter 's own plans and is giving 

 excellent service. 



iraiVERY now and then a well- 

 iL9 pleased reader speaks the word 

 which is the means of bringing a 

 new advertiser to 



e>*^ 



Such friendly assistance is thoroughly 

 appreciated* 



Give us the name of anyone from 

 whom you are buying, not an adver- 

 tiser, ^e especially wish to interest 

 those selling articles of florist's use 

 not at present advertised. 



FLORISTS' PUBLISHING CO. 

 530-60 Caxton Bldg. Chicago 



Whitman, Mass. — W. B. Brown, who 

 combines landscape gardening and the 

 nursery business with the florists ' trade, 

 says the outlook for spring is excellent. 

 He has the contract for tree planting 

 at Kenberma park, Nantasket Beach, 

 as well as a number of nice orders for 

 public and private work at Fall Eiver, 

 Brockton, Eockland and other places. 



Cleveland, O. — Peter Nichols, the Su- 

 perior Arcade florist, who was forced 

 into service in the Greek army in the 

 Balkan war while he was visiting his 

 former home five months ago, has writ- 

 ten to a friend here, enclosing a photo- 

 graph of himself as he appears in his 

 Greek uniform, and stating that he is 

 looking forward anxiously to the time 

 when he may be free to return to this 

 city. His wife and son, who accom- 

 panied him on the pleasure trip to 

 Athens, are living in their old home 

 there. 



Maspetb, N. Y. — John Schmieg, re- 

 cently in the florists' business on Juni- 

 per avenue, announces that he is no 

 longer in the trade. 



East Bridgewater, Mass. — J. K. Alex- 

 ander recently has built a large storage 

 house for dahlias, of which he claims 

 to be the largest grower in the world. 

 It has 4,680 square feet of floor space 

 and 11,700 cubic feet of storage room. 



Princeton, HI. — George H. Jennings, 

 foreman, says the W. E. Trimble Green- 

 house Co. is preparing to add two new 

 houses, one 9x53 and the other 8x40. 

 These are for pot plants, but will be 

 used for propagating next year. For 

 next season the rose stock is to be in- 

 creased 4,000 plants, the varieties being 

 Sunburst, Milady, Killarney Queen and 

 American Beauty. 



La Porte, Ind. — The Kaber Co. has 

 opened its new downtown flower store, 

 at 808 Jefferson avenue. The room is 

 exquisitely furnished and is decorated 

 in white and gold. The refrigerator is 

 especially attractive and holds ten tons 

 of ice. The counters are all marble- 

 topped. In the rear of the store is a 

 balcony, which is partly occupied by a 

 well arranged workroom. It is the in- 

 tention of the firm to discontinue all 

 sales at the greenhouses on Fox street. 



Bochester, Ind. — A recent fire in the 

 boiler shed of the Dunn greenhouses, 

 conducted under lease by J. H. Shel- 

 ton, caused a loss of from $200 to $300 

 to Mrs. Dunn, the owner of the houses, 

 and a loss of $500 or $600 to Mr. Shel- 

 ton. For some years Mr. Shelton has 

 made the annual announcement, in the 

 newspapers and otherwise, that he 

 would give a bouquet to each person in 

 the city whose birthday was on the 

 same date as his own, February 14. 

 This plan has not only aided directly 

 in giving publicity to his business, but 

 has also fostered in the public mind 

 the idea of purchasing flowers as birth- 

 day gifts and there is a noticeable in- 

 crease in the sales for this purpose. 



Camden, N. Y. — The greenhouse busi- 

 ness which Harvey B. Snow established 

 and has conducted for many years has 

 been sold by him to Messrs. Carl W. 

 and Ernest D. Brown. The Brown 

 brothers have purchased the green- 

 houses and business, Mr. Snow retain- 

 ing his seed business, to which he will 

 now give his entire attention. Carl 

 Brown has had experience as a land- 

 scape gardener in New Hampshire, as 

 foreman of a greenhouse in Augusta, 

 Me., and as foreman of greenhouses 

 in Houston, Texas, and several other 

 western cities. Ernest Brown has been 

 a student in the Agricultural College at 

 Durham, N. H., studied horticulture 

 and floriculture at Cornell University 

 and has been employed as superinten- 

 dent of a large estate at Wyoming, 



