50 



The Floiists' Review 



Mahch 13, 1913. 



Index to Advertisers 



Page 82 



00NTBNT8. 



Easter /• • v • -V • *. 1^' ^ 



— Some Simple Expedients for Easing the 



pressure While Increasing the Total of 

 Easter Sales 25 



— Easter Plant Arrangements (lUus.) 26 



— Easter Cut Flowersf Ulus.) 27 



— Plants and Their Care 28 



International Flower Show 31 



Orange Trees In Greenhouse 31 



Orchids — Seasonable Suggestions 32 



Outlook for Bulb Growing 32 



Snapdragons for Winter 33 



Sowing Sprengerl Seed • ^4 



Violets— Princess of Wales Violets 34 



— Double Violets In Pots 34 



European Notes 34 



Gardenias In Benches ^o 



The Retail Florist • 36 



— Expense of Retail Delivery (lllus.) 36 



— An Easter Decoration (lllus. ) 37 



— For an Easter Wedding (lllus. ) 37 



— Easter 37 



— Basket of UUes (lllus.) 38 



— Why Flowers Wilt 38 



Composite Crops /;,■•: Ss 



A Mardl Gras Bouquet (lllus. ) a» 



Clay's Fertilizer j» 



Sweet Peas — Outdoor Sweet Peas 40 



— Winter-blooming Varieties 40 



Cl^rysanthemums — Mums for Outdoor Culture. 40 



— Mums for a Beginner 40 



— Late Mums for Pots 41 



— Mum William Duckham 41 



— Benching Early Mums 41 



Illinois State Florists' Association at Peoria 



(illus.) ....-• 41 



MlUang Talks on Travels 41 



Carnations— A Poor Carnation Crop 42 



— Ruined by Spider 42 



— Carnation Rust ,• 42 



Some Minneapolis Sketches (lllus.) 42 



American Carnation Society 43 



Hoosiers Visit Fort Wayne 43 



Philip C. Schupp (portrait). 43 



A Vine-covered Archway (lllus. ) 44 



The Dahlia, the Flower.. 44 



The Small Grower 46 



Mr. Vesey on Publicity 46 



— The Indiana Viewpoint 46 



Planting Gladioli 47 



New York « 



Obituary — Nathan D. Pierce 48 



— Jos. A. Bolglano 4? 



— Henry Augustine 48 



— John A. Payne 48 



News, Notes and Comments 49 



Some Paper 5x 



Big Classified Gain oO 



Chicago °2 



Boston gS 



Philadelphia 62 



Pittsburgh 84 



Dayton, O »» 



News Notes 2" 



St. Louis 72 



Kansas City 75 



Steamer Sailings 78 



Seed Trade News |4 



— Imports of Valley Pips 85 



— Seed Growing in California |6 



— Los Angeles Seed Notes 88 



— Seed Trade Advertising 90 



— Catalogues Received 84 



Pacific Coast Department 96 



— Monterey Cypress From Seed 96 



— Yet Another Quarantine 96 



— Los Angeles, Cal 97 



— Portiand, Ore 98 



— Seattle 98 



— San Francisco 99 



Naming Mediocre Gladioli lOO 



American Rose Society 100, 



News of the Nursery Trade 106 



— Qualified In Wyoming 106 



— New Yorkers Are Relieved 106 



— The Stark Family Troubles 106 



— So Does the Publisher HO 



Washington HO 



A Few Reminders 112 



Cincinnati 114 



Evansville, Ind HO 



Providence, R. 1 118 



Louisville, Ky 120 



Cleveland 122 



Newport, R. 1 124 



Rochester, N. Y 124 



Bowling— At Milwaukee 126 



— At Chicago 126 



— At Cleveland 128 



— At Pittsburgh 126 



BUfTalo 128 



Greenhouse Heating 144 



— A Pennsylvania Range 144 



— An L Shaped Structure 146 



— Steam in Small House 148 



Bloomsburg, Pa 150 



To Clean Greenhouse Glass 150 



Columbus, 152 



New Haven, Conn 164 



The Cost of Glass lae 



Qulncy, 111 158 



Elmlra, N. Y 158 



Oreepfield, O.— The Uhl Greenhouses 

 is the name under which the Theo. 

 Miller establishment HioW is run. The 

 proprietor is Emile Uhl, with whom 

 Chas. M. Uhl is associated. 



THE FLORISTS' REVffiW 



Q. L. GRANT, Editob and Manaqxk. 



PDBLISHXD XVXBT THUB8DAT BT 



The FLORISTS' Publishing Co 



080-060 Caxton Balldlns, 

 008 Soath Dearborn St., Chicago. 



Tklxphone, Habbison 6429. 



bxaibtkbxd oabls addbx88, ixobtivw, ohioaoo 



Nbw Yobk Omci: 



mo Forty-Ninth St... Brooklyn, N. Y. 



Xxi.XFBom, 2632 W. Borough Park. 

 J.Austin EShaw, Manaqkb. 



Snbacription price, tl.00 a year 

 To Europe. 92M. 



To Oanada. t2.00 



Only 



Advertlslnar rates qnoted upon request, 

 strictly trade advertising accepted. 



Advertlsementa must reach us by 5 p. m. Tuesday, 

 to Insure Insertion In the issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-office at Chicago. 111., under the act of 

 March 3. 1879. 



This paper is a member of the Ohlcago Trade 

 Press Association. 



BOCnETT OF AJCEBIOAN FLOBISIS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1918: President, J. K. M. L. 

 Farqobar, Boston, Mass.; vice-president, Theo- 

 dore Wirth, Minneapolis; secretary, John Young, 

 64 W. 28th St., New York City; treasurer, W. F. 

 Kastlng, Bnftalo. 



Third National Flower Show, New York, April 

 to 12. 1018. 



Twenty-ninth annual convention, Minneapolis, 

 Minn.. August 19 to 22. 1913. 



Results bring advertising. 

 The Review brings results. 



Don 't think that a willingness to make 

 allowances on complaints of customers is 

 an evidence of fair dealing; quite the 

 contrary, it is proof that there is some- 

 thing wrong with the methods that per- 

 mit the necessity for adjustments. 



Because the paper is sent only to paid 

 in advance subscribers, The Review sends 

 no subscription receipts. If the paper 

 comes, the dollar has been received 

 safely; if the paper does not come, the 

 remittance has not arrived. 



Two well known British florists who 

 will attend the National Flower Show 

 are W. Wells, the chrysanthemumist who 

 was over a couple of years ago, and R. 

 P. Felton, the London retailer. They sail 

 together on the Mauretania March 22. 



There are becoming so many quaran- 

 tine regulations aflfecting the interstate 

 shipment of plants and other trade com- 

 modities that no man can be sure he has 

 observed the details of the latest edicts. 

 Thus far the most serious burden is on 

 the nurserymen, but florists are beginning 

 to be alfected and, apparently, conditions 

 are likely to grow worse instead of better. 



The other day an advertiser spoke of 

 The Review as a "western paper." The 

 Review has more subscribers in New York 

 than in any other state; Pennsylvania is 

 second, but New England, with less area 

 than either, receives more Reviews than 

 go to any one state anywhere in the 

 Union. Those who wish to be accurate in 

 their speech will refer to The Review as 

 ' * the national trade paper. ' ' 



Steadily if slowly the trade is getting 

 away from the old ideas of credits and 

 collections. The argument that this trade 

 is different from other trades and calls 

 for different methods than are applied to 

 credits and collections in other lines is no 

 doubt true, but the differences are in the 

 direction of conservatism rather than 

 laxity. If you don't get the money why 

 part with your merchandise? 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



SOME PAFEB. 



The white paper consumed in printing 

 this issue of The Review weighed 12,660 

 pounds, or considerably more than six 

 tens. Were the pages in a single copy 

 laid end to end it would make a strip 

 164 feet loHg, and the entire edition 

 so placed would carpet a path for 343 

 miles. And the number of copies 

 printed this week is only the regular 

 edition. 



BIO CI.ASSIFIED QAIN. 



Last week 's issue of The Review car- 

 ried nearly a page more Classified Plant 

 Ads than appeared in the heaviest issue 

 last season — nearly two pages more 

 than were in the issue of the corre- 

 sponding date, for the peak never 

 comes until about May 1. 



The explanation for the strong in- 

 crease in the Classified Plant Ads is 

 the excellent returns the advertisers 

 have had-^the character of the classi- 

 fied advertisements is such that it is 

 impossible to do much direct solicita- 

 tion — all The Review can do is to await 

 the word of the man with the surplus 

 stock: first he says "Insert," and 

 shortly he says ' ' Cut it out, the stock 

 is sold." This way: 



Please change our fern ad as enclosed; we have 

 closed out about 100,000 through your classified 

 ads. — Newell & Ustler, Apopka, Fla., February 

 27, 1913. 



CHICAGO. 



The Oreat Central Market. 



Within the last week the market has 

 strengthened in some particulars and 

 weakened in others. Business is stead- 

 ily increasing. The supply as a whole 

 also is larger than it has been in the 

 last few weeks and conditions generally 

 are about as usually is the case in the 

 penultimate week of Lent. 



Beauties of strictly first-class quality 

 continue scarce and there now is little- 

 hope of heavy cuts for Easter. There 

 are moderate quantities of imperfect. 

 Beauties, and they are selling at ex- 

 cellent prices, considering quality, be- 

 cause there is nothing better to be had. 

 Rose crops increased last week to the- 

 point where the retailers began special 

 sales, the first time roses have been 

 so offered since the Christmas crop 

 went off. This week the supply is still 

 further augmented, as most of the 

 growers appear to be coming into first- 

 class crop for Easter. The quality of 

 the roses is excellent. All grades are 

 abundant and excellent values are of- 

 fered. Of course, the bulk of the sup- 

 ply is Killarney and White Killarney,. 

 with moderate quantities of Richmond. 

 Mrs. Ward is in good crop with those 

 who have planted it. Lesser quantities- 

 of Rhea Reid, Radiance, Sunburst, Bul- 

 garie and Maryland are offered. Kil- 

 larney Queen is fine. 



Carnations are slightly less plentiful" 

 than they have been and the market 

 has firmed on these. The fact that St. 

 Patrick's day falls so close to Easter 

 is making some difference in the. situa- 

 tion on white. There are th6i^ whe 

 say carnations are going off crop and 

 will not be plentiful for Easter, but 



