54 



The Florists* Review 



March 13, 1913. 



The Batavia Greenhouse Co. will not 

 add any new glass this season, but will 

 do considerable work in the way of 

 putting the buUdings into the best pos- 

 sible shape. 



The A. L. Bandall Co. says the estab- 

 lishment never has been so busy as 

 now. W. W. Bandall is on the Pacific 

 coast, making his second trip there 

 within a year. 



J. H. McNeilly and W. H. Hilton, 

 when met March 10 in the store of 

 Poehlmann Bros. Co., were exchanging 

 experiences. Both combine flowers and 

 candy. One was first a confectioner, 

 the other first a florist. Mr. Hilton 

 insists that it was he who started Mc- 

 Neilly as a florist, and Mr. McNeilly 

 avers that Hilton took up candy be- 

 cause he saw how well it worked with 

 his neighbor. 



Bassett & Washburn say that ship- 

 ping business for the last two weeks 

 has been unusually heavy. C. L. Wash- 

 burn asserts it is almost impossible to 

 get Beauties good enough to fill orders. 

 So scarce have they been that St. Louis 

 retailers even resorted to long distance 

 telephones in an effort to obtain a 

 few. 



The newest of local retail stores is 

 the Williams Flower Shop, at 102 South 

 Wabash avenue, which was formally 

 opened for business March 8, with Fred 

 Strail as manager. Although located 

 downstairs, the entrance to the shop is 

 so arranged that it can give good dis- 

 play from the street and its interior 

 decorations are excellent, including a 

 well designed refrigerator. The wood- 

 work is of stained oak, with furnish- 

 ings to match. 



George Economopolos reports that 

 the retail trade at the store of the 

 Alpha Floral Co. has improved during 

 the last ten days, with bouquets having 

 a big run. Bulbous stock in pans has 

 likewise found a good sale. 



Gardenias, according to John Kruch- 

 ten, are in better supply than they 

 have been, and he hopes for even 

 larger cuts for Easter. 



John Zecb, of Zech & Mann, is of 

 the opinion that there will be no more 

 than enough lilies to go around and 

 the long ones will be hard to furnish if 

 the orders continue to come in as strong 

 as in the last few days. 



William Homberg, shipping manager 

 for J. A. Budlong, says white carna- 

 tions are becoming less plentiful and, 

 while there are enough to fill orders, 

 he looks for not only the white but all 

 others to go off crop after the big 

 Easter cuts. 



Ganger & Bergman had an attractive 

 window display this week, of metrosi- 

 deros, Japanese maples and baskets of 

 English wallflowers. The latter and 

 some branches of forsythia, used in the 

 interior decorations of the Michigan 

 avenue store, drew the attention of all 

 who passed. 



Henry Wittbold's forces have had a 

 busy time of it for the last ten days, 

 taking care of spring opening decora- 

 tions for Marshall Field & Co., Mandel 

 Bros., C. A. Stevens & Bros, and a 

 number of other State street stores. 

 After completing these, the force 

 started taking down the decorations 

 installed for the Clay Products show. 



Joseph Foerster, of Kyle & Foerster, 

 says stock is cleaning up well and, 

 with the exception of one or two items, 

 the supply is growing. 



Guy Eeburn, oi A. Henderson & Co., 

 is reported ill and confined to the house. 



Easter Ribbons — Chiffons 



Buy them from the manufacturer 

 and at the lowest market prices. 



Pine Tree ribbons stand 'way out ahead of 

 all other ribbons; the finish, the weave 

 and the silk stock stamp them ribbons of 

 character. The prices are no higher than 

 common, ordinary ribbons. 



Our new booklet is ready for you and we 

 will be very glad to mail you copy. 



Do you know of any reason why you should 

 not have the best ribbons and chiffons for 

 Easter? The best line is the Pine Tree line. 



The Pine Tree Silk Mills Company 



PHILADELPHIA 



Meotlou Tbe Uevlew wlieu you write. 



Wire or Phone Your Orders to the Largest 

 Retail Supply House in the West 



OSTE RTAG BROS 



FLOWERS 



Exquisite Fragrance Ours, 

 The House of Flowers. 



Washington and Jefferson Avenues, 



ST. LOUIS, MO. 



MantloQ Th« BctIcw when yon write. 



