16 



The Florists^ Review 



Maech 20, 1913. 



THE FLORISTS' REVffiW 



6. L. GRANT, Editor and Mamagkb. 



PUBLISHED EVXBY THUBSDAT BT 



The FLORISTS' PUBLISHING CO 



030-560 Caxton Bulldine, 



608 South Dearborn St., Cbicaso. 



Telephone, Harrison 5429. 



bkoibtxbko cable addbx8b. flobvixw. ohioaoo 



New York Office. 



1310 Forty-Ninth St Brooklyn. N. Y. 



Telbphone. 2632 W. BorouKti f ark. 

 J . Austin jShaw, Manager. 



Subscription price. $1.00 a year- To Oanada, 12.00 

 To Europe. |2JiO. 



AdvertislDfT rates quoted upon request. Only 

 strictly trade adTertlsiner accepted. 



AdvertiBements must reach us by 6 p. m. Tuesday, 

 to Insure Insertion In the Issue of that week. 



Entered as second class matter Decembers. 1897, 

 at the post-office at Chicago. I U.. under the act of 

 March 3. 1879. 



This paper is a member of tJie Ohlcago Trade 

 Press Association. 



OONTENTS. 



The Retail Florist 7 



— A Mt. Cleraeus Wedding (lllus. ) T 



— The Trend of the Trade 7 



— The Grand Army Emblem (lllus.)... S 



Hydrangeas (iUus. ) S 



Listen to ' Arry S 



Cypressene 8 



International Flower Show 8 



Boston 8 



Carnations — IVter Olsem's Pet (llliis.) 10 



— Carnation Breeding 10 



New York 12 



Boston Spring Show (lllus.) 12 



Detroit 14 



Washington 14 



Pittsbnrgh 14 



Kansas City 15 



Sidney Buchbinder (portrait) 15 



Obituary — George W. Love 16 



— Philip Kinsman 16 



Getting Their Money's Worth 10 



Chicago 16 



Nashville 21 



Cincinnati 22 



Philadelphia 24 



Sprlngfleid. Mass 2(> 



Providence 28 



Denver, Colo 30 



St. Louis .-{4 



Steamer Sailings 40 



Seed Trade News 42 



— Those Free Seeds 44 



— Forbes' New Venture 44 



— Experience with Novelties 44 



— Palmer Wins Again 46 



Pacific Coast Department !^4 



— Los Angeles. Cal .'54 



— San Francisco rA 



— Portland, Ore Tti\ 



Glen Cove. N. Y 60 



News of the Nursery Trade CA 



— Grafting Quinces 64 



— The Standing of Members (54 



— The Stark Family Troubles 64 



— Idaho Tree Growers Protest 6«i 



■New Orleans 68 



Rochester. N. Y 70 



Madison, N. .T 72 



Bowline — At Chicago 74 



— At Milwaukee 74 



— At Pittsburgh 74 



New Haven. Conn 76 



Greenhouse Heating 92 



— An Iowa Carnation House 02 



— Greenhouse and Residence !12 



— For Either Gas or Coal '.14 



— Boilers and Smokestack 04 



Indianapolis jtB 



Baltimore 06 



Greenwich, Conn OS 



Brampton. Ont 100 



Newport. R. I KM) 



La Grange, 111.— The La Grange 

 Floral & Seed Co. is now established in 

 its handsome new quarters at 9 South 

 Fifth avenue and already reports a 

 gratifying increase in business. 



San Antonio, Tex. — The local florists 

 had the heaviest hail losses in their his- 

 tory a few weeks ago. At the nurseries 

 and greenhouses of George C. Baker, 

 Paul Poppe, San Antonio Floral Co. and 

 the Mission Floral Co. the losses were 

 heavy. In glass' alone the florists have 

 lost about $8,000. On top of that, many 

 plants were beaten to the ground and 

 destroyed. The hail was so heavy that 

 it broke tile roofs on residences. 



SOOIETT OF AMEBIOAN FLOKISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1013: President, J. K. M. L. 

 Farqubar, Boston, Mass.; vice-president, Theo- 

 dore Wirth, Minneapolis; secretary, John Young, 

 B4 W. 28th St., New York City; treasurer, W. F. 

 Kastlns, Buffalo. 



Third National Flower Show, New York, April 

 to 12, 1013. 



Twenty-ninth annual convention, Minneapolis, 

 Minn.. Aogust 19 to 22, 1013. 



Index to Advertisers 



Page 102 



RESULTS. 



We give them. You get them. 



We both have them. 



After Easter, the National Flower 

 Show. 



Stu.*.rt Low is another Englishman 

 well known in the trade who will attend 

 the New York show. 



If the growers had to hustle to get 

 their flowering plants ready after Christ- 

 mas, before Easter, the bedding stock 

 men will now have a long, leisurely 

 course to Memorial day. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



A Detroit society paper that carries 

 a great deal of advertising for retail 

 florists, in its Easter issue has a full page 

 handsomely illustrated advertisement for 

 the L. Bemb Floral Co., of which Albert 

 Pochelon is proprietor. Mr. Pochelou 

 is secretary of the Florists' Telegraph 

 Delivery. 



How generally the trade is using the 

 parcel post is shown, perhaps, by the fre- 

 quency with which subscribers send The 

 Review samples of their stock. The man 

 whose carnations are in specially good 

 shape cuts a dozen, puts them in a paper 

 box, afiixes a few cents in parcel post 

 stamps and, as a consequence, the Ed- 

 itor 's desk seldom is without flowers. 



OBITUARY. 



George W. Love. 



George W. Love, of Unionville, Pa., 

 died March 6, at the age of 78 years. 

 His death was due to an attack of 

 bronchial pneumonia. He was born at 

 Kennett Square, Pa., in 1835, and was 

 in the carpenters' trade for some years 

 before engaging in business as a florist. 

 He is survived by his wife; also by a 

 daughter, Laura; a son, Charles, and a 

 grandson, Harold Love. George W. 

 Love was a member of Gen. Henry R. 

 Guss Post, No. 1, C. W. v., of West 

 Chester; Kennett Lodge, No. 475, F. & 

 A. M., and Eastern Star Lodge, I. O. 

 O. F., of which he was secretary for 

 forty-three years, having resigned lately. 

 The Odd Fellows had charge of the 

 funeral. 



Philip Einsman. 



Philip Einsman, treasurer of the New 

 York Cut Flower Exchange, who had 

 been in failing health for the last year 

 or more, died at his home in Astoria, 

 L. I., N. Y., March 13, at the age of 

 42 years. He was buried March 16. 

 Mr. Einsman was vice-president of the 

 New York Florists' Club for 1912 and 

 was a member of the Society of Amer- 

 ican Florists. He leaves a wife and 

 nine children. 



One of the manufacturers of nicotine 

 extract for greenhouse fumigating has 

 announced that the increased cost of the 

 raw material and the increased cost of 

 manufacture have necessitated advancins; 

 his price to the point where the consumer 

 will pay $17.50 per gallon. 



GETTING THEIR MONEY'S WORTH. 



The aim of every successful editor is 

 to. see how great a value he can give 

 his readers. That The Review is suc- 

 ceeding in giving a rather better value 

 for the money than the trade ever has 

 had, there are visible signs; but the 

 letters that come into the office, with 

 subscription renewals, often mention 

 this point: 



Don't stop the paper; It is too valuable to miss 

 for $1.— J. L. O'Quinn & Co., Raleigh, .N. C, 

 March 5, 1913. 



We could not get along without The Review. — 

 Lanning's Seed House, Nowata, Okla., March 5, 

 1913. 



Here Is your dollar; I can not get along any 

 longer without The Review; I honestly think It 

 is the best florists' magazine I ever have had the 

 pleasure of reading. — R. A. Culbertson, Meadville, 

 Pa., March 5, 1913. 



The Review never likes to lose a sub- 

 scriber, yet the paper is stopped 

 promptly when the subscription has run 

 out. An expiration notice is sent, but 

 no subscriber is annoyed by the mail- 

 ing of bills after the time for which 

 the paper was ordered has elapsed, or 

 by offers to settle for half the arrear- 

 ages when the post-office regulations 

 compel the stopping of the paper, as 

 they now do, after a certain more than 

 liberal limit has been reached. 



CHICAGO. 



The Great Central Market. 



With Easter approaching, business for 

 the last week has been steadily on the 

 increase. While demand has been no 

 more than normal, stock has cleaned 

 up more readily than heretofore, with 

 the exception of on* or two items, in- 

 cluding violets and the bulbous flow- 

 ers that have been overplentiful all 

 winter. The activities around the mar- 

 ket, however, were those that are to 

 be noticed when a big holiday rush is 

 near and the decks are being cleared for 

 action. Up to the time the first Easter 

 orders were to be shipped the one idea 

 was to have everything in shape for 

 the rush when the time rolled around 

 for the bulk of the stock to be moved 

 out. Most of the wholesalers reported 

 a fair number of advance orders on 

 their books; in fact, the general opin- 

 ion was that there were more orders 

 filed early this year than for some time, 

 owing to the belief that because of the 

 early Easter lilies would be hard to get 

 in the longer lengths; hence the out-of- 

 town buyer was more anxious to get his 

 order on the books than has been the 

 case in previous years. The habit of 

 waiting for the last minute to order 

 has been growing and it was a welcome 

 change for the wholesalers to have the 

 orders on file. Monday saw a big rush 

 of the out-of-town mail and each de- 

 livery brought in the demands from all 

 sections. St. Patrick's day orders had 

 just been disposed of and it made plenty 

 of work in sorting the orders and put- 

 ting them in shape for attention when 

 the stock is to be shipped. 



The great shortage reported is in 

 American Beauties. Of these there are 

 nowhere near enough to supply the 

 demand. While good crops are not far 



