■•v" r^'^"*T",.iTr * >■ 





34 



iTte FIbi4sH' fe^vih^ 



March 20, 1013. 



8 



PAOfiS Of KtfAiLiRS* CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those florists 

 who haye the facilities for filling tte 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so hel'pful tbttt its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of thclse orders? You can seiid your 

 share (and make 20 per cent i&bflt vrith- 

 out effort) if you' let your customers 

 know you can- perfwm this service for 

 them. To receive yonr shartf- well, The 

 Review's depsTttaent fof Reliftlers' cards 

 rMBains the* one way of gettinsr prompt 

 action on the order in hand. 



To be represSntfed coSts only 70 cents' 

 per week on a yearly order. Thii'is'for 

 ohe^iaftfe space. Othet slpWSies' iri ilt'ovdt- 

 tioa: 



Why not send Vonr ord^r'tbtJiy- now — 

 before you forget 'it? 



'— " 



:!j ' w ^ « '»F . f Mnwni ii *»■■■ 



;V J. J. :^ENEKK ■;•• '■ ' 



FtORISt AND ppCp^ATppR,.,^. ,, ;^ 



C|IOICR CUT FLOWKR8. PLANTS AND FLORAt DK8ION8 •, '' 



Koa All OooABioirii 'u 



••■■';■.. ' laiO OllVB STHKICT ,'','■. "'," 



'■■', ;^- '• ■" . ■• ', '"'■.'; 



ST. ix>uis. MO. January H, 1913. 



Florists' Publishing Co.; _ 



Chicago, nil, ■■ > ■ 



Gentlemen: ' , ' •• 



Du:^lng tbe ^s't year I paid you jl^.30 fox a - 

 half Inch advettlsement In the Retail Florists Department 

 of The Seylew, I feceivei through this .flraall adye?rtiaament, 

 from January 1, 1913, to Deo ember 31, 1913, orders. to the 

 amount of $566,00. They came by mail -and telegraph, from ;- 

 New Y6rk to S^n Franclscp aha from New Orleans to MinrteapDlls. 

 Since I allowed the senders 20^, the record is as follows: 



Total .value Off orders ......*. $5a6(.0G 



Less 3b% a'llowed senders ll'g'.^O 



Wet value of orders.......... ;. 453,80 , 



Hete Is .an adiditlon of ,t45&..80 in buslneais which ' 

 coXtldi' fibV otherwise have been obtained and at an expense of 

 only ^18.30, 



Siiic'e my advert iseiflent appeared only .Iji T|hfi Review 

 It goes to show what the retail floj lets through the country 

 lose If. tU'ey <io pot use .thlat medium, of advertising. . Jt.alefo' 

 goes to' ahoiw tb'at The Review is not onlyi there with a.A>lg; »•»' 

 b:ut.,that it has three more big "R's" - Readers - Reliability - 

 Resiiltsl . ■ 



Yours respectfully, .^. 



■ w * —.....- 



CI Pa^Oy T(»xas 



lOS^Teatits Street 



TEX/® FtORAIi CO. 



OHA&- ANDERS, ftoih 



-■' ■■ 



■■ 2a4W«stF«)ArffiSt.- ,,t 



LOS JNOEliC^ CAL. 



Leading Retail ffSiin the City 



«*«MMUhiliB 



^^. ,..'-«■ r< 



A Card This Size 



Ooste Only TOo per We«k 



09 Tearlr Qrder 



It would keep mar name and yonr facilities 

 before ^e wJtol« trade> 



▲ half ilpeli. card coeta only 35c per week on 

 yiQfirly order. 



ST. LOUIS, MO. 



WIr* or Phttn* Yeur OlM^* fo th« 

 MOUSE. OF FLOWERS 



Bros. 



41 NORTH 



PHEtPS STREET 



j# i u i fHwT ii T i ni 



Seatflfe, W^shfngfon 



Httltywood Gardens 



153:4 SECOND AVENUfe 



HEEMIkS lt.0B|«T8' tStEfiSiAEl IHUVlBt 



18» SiKth Street' 

 KETAHEKS ' 



ST. LOUIS: 



The Southwestern Market. -~ 



The market showed a lot of activity 

 last week, some days beiog' rushing. 

 The supply of stock was lao'ge and 

 all orders were filled in full.' The 

 cold wave, with snow, which came 

 along March. 15, hurt the transient 

 trade considerably. The prospects are 

 excellent for this week, should the 

 weather be fine. 



During the last week I found the 

 market had plenty of. extra fii;ie qual- 

 ity roses in all varieties, the great bulk 

 of them being the Killarneys. Amer- 

 ican Beauties of fancy quality were 

 scarce. Carnations were abundant in 

 all varieties. Whites had a big call 

 to be used for greening f pr ^t. Patricjc 's 

 day. Sweet peas and violets contin- 

 ued in oversupply and cheap .prices 

 prevailed on these. Lilies, valley, tu- 

 lips and Von Sions are among the best 

 sellers in bulbous stock. There ^ill bq 

 plenty of Easter liliesAi^d ca^g," this, 

 weipk. Asparagu^, bpth plumosps afl^l, 

 Sprengeti, had a big call, also leucothoe 

 sprays and wild smila±. 



Cliib Meeting; " 



The ^t. totii^ ^Flori^ts '^ Cliib .'ield its^ 

 reguhir monthly meetiiig Thursday^af-; 

 ternopn, ^ar<tli -^3, this being ^ihe^J^jUv 

 nual canjatiQR meeting! The •iU;ten'd- 

 ance was unusually large. The meet- 



The largest Retail Suf ply (lam in the West 

 JEFFERSON and WASHINGTON AVE. 



FtORAL DES|ON^''i^i^^ 



tULurlllUjWilsonsSeedStin 



Telegrraph O^^ers Carefully Executed. 

 CltfcEen*8'632B, Bell MattriSOJ- "W *i9*- lll^ dU 



riTTSBi||[fi)ai PA.; 710 East Diamend Sti 



(North Side) 



COURTESIES 

 EXTEMtfl) , 

 TO THE TRADE 



Ovta Day aarf Ri|M 



. f < ^ • 



' - . IFrlte, Wire «r Phone 



WIE. Trifflble Gnenhouseto; 



. FLOIIIST3 



PRIIICETONp ILL. 



L. D. Fbojae, 2416 



Send Ub Yonr Retail Orden. We can tflve yon best 

 •errlce, city or Burrotindlcff territory. 





Orden 



•oldened for all 

 parts of 

 Connectlpalt . . 



naitfoii 



Conn. 



Hember riortots' Telefraph Dellrery Aasoolattoo. 



