^ 



» --ijp, ! "^■(jyo;'^ 



The FIbrisH' R<^vi&^ 



March 20, 1013. 



8 



PAGfiS Of ItfBf AitJlRd' ciRDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those florists 

 who have the facilities for filling tbe 

 orders sent them by other florists— has 

 made possible the rec6Dt rapid dev^elop- 

 meat of this branch of the bnsiness, a 

 branch of the trade now established for 

 all time and so heWul thttt its volume 

 will keep on increasing for many years. 



Are you sending and^ receiving your 

 share of theise ordel"S? You can send your 

 share (and make 20 per cent iSHoflt with- 

 out effort) if you' let your customers 

 know you o«m perform this service for 

 them. To receive your sharW- well, The 

 Review's depBrttaent fof Rdtaftiers' cards 

 remains the- one way of gcttinfif prompt 

 action on the order in hand. 



Tb be repriesiEtatfed cosfts only 70 cents' 

 per week on a yearly order. Thli'is'for 

 ohe^iiftlf space. Othet' siiWtes' vd p^fbirot- 

 tion. 



Why not send'yonf ord^r'tbdiy- now— 

 before you forget 'it? 



UMi 



■ ij. <j wv. 'I.' % ^1 -t ■■ up; *hi»' 



J.J. :^ENEKK 



PtoklST AND PpCOJjlATpR,,, ^. .. , 



CHOICR CUT FLOWKR8. PLA.NTS AND FLORAL DKHIGN8 



roB All Oooabiov. 



' ' I21« OI.IVS STKKST 



..., .. » ,. »; 1.11 «■ i> |; 1 * 1 . J,, >.>, . . 



< ST. LODis. HO. January 11, 1913» 



Florists' Pvbli8h'ih'|£ Co.; 



Chicago, 111. : i 



Gentlemen: ' .- 



). V — .■ • •, -^ T ;'■■- '"; ' 



Duting the past year I paid you flQ.SO fax a 

 half Inch advettlsement In the Retail Florists Depar.traent 

 of The A'eyiew. I receivedi through this .small ai^ye^t^saaent, 

 ffom January X, 1913, to Deoember 31, 1913, ordoreto the 

 amount of |;566.00. They came by mall -and telegraph from.- ' ;- 

 New Y6rk to Sflin Frapclscjpi aiiq from New Orleans to Minneapolis. 

 Since I allowed the senders 30^, the record is as follows: 



Total value orf orders .......*. $56ft.0Q 



Less 3df a^l lowed senders l^'Syzo 



Wet veilue of orders. :. 453.80 . 



.. Hei(«(. is flji adjjitlon of t45S..80 in business whdch ' 

 coUld' |vbV otheVwlee have been obtained and at an expenee of 

 only ^18.30. 



Sliice"^ ay ^jflvertlseiient appeared o»ly jlji T^ P«vle.ir 

 It gde'e tb show whc^t the r*taU flprlsits throuBb the country 

 lose tf thjey; do pot use .this medium, of advertising. . .It aJLBb 

 goes to show that The Review is not onlyi there with a:>blg »•»' 

 but that it has three more big "R's" - Readers - Reliability • 

 Resiiltsl . ' 



Yours respectfully. 



El Pd^Oy Texas 



lOSTezIbi' street 



TEXftr FtORAIi CO. 



OH AS>; ANDEtMSy fiop, 



1 mm mt 



224 West Fourtli St. 



LOS iklRiEi^^ CAL. 



Lei^ng Retail HBlt io the City 



^■A«U«HI 



41 NORTH 

 PHEEPS STREET 



Seattlfe, W^shfngfon 



HoHywQOfi Gardens 



153^4 SBCONDAVBNUB 



MEIttftS TL0BT9TS' tEIJE:6BAf>Ji OlUtlBt 



A Card This S12^ 



Ooaia Only TOo imv We«k 

 on Tearlr Order 



It woald keep Four name and your facilities 

 before the wliol« trade> 



A halfilDOlii card coets only 86c per week on 

 TQfirly order. 



188- Sixth Street 



RETAILERS ' 



riHiii^DI^ 



ST. LOUIS; 



'■ ■■ . •* 



The Southwestern Market. 



The market showed a lot of activity 

 last week, some days bein^r^ rushing. 

 The supply of stock was la^ge and 

 all orders were filled in full.- The 

 cold wave, with snow, which came 

 along March 15, hurt the transient 

 trade considerably. The prospects are 

 excellent for this week, should the 

 weather be fine. 



During the last week I found the 

 market had plenty of. .extra fiijie qual- 

 ity roses in all varieties, the great bulk 

 of them being the Kijlarneys. Amer- 

 ican Beauties of fancy quality were 

 scarce. Carnations were abundant in 

 all varieties. Whites haj a big call 

 to be used for greening f pr St. Patricjc 's 

 day. Sweiet peas and violets contin- 

 ued in oversupply and cheap .prices 

 prevailed on these. Lilies, valley, tu- 

 lips and Von Sions are among the best 

 sellers in bulbous stock. There -^iU bq 

 plenty of Easter liliesfAlfd eajj^srthis, 

 wejpk. Asparagnl, both plumpsps a??^, 

 Sprengefi, had a big call', also leucothoe 

 sprays and wild smilai. 



Cliib Meeting. ' 

 The ^t. Loui^ t'loriets' Club.ield its^ 

 regular monthly meeting thursday ^af-' 

 ternoon, ^arch .^3, this being ,lhe,J^ni. 

 nual carQation, meeting, ' The attend- 

 ance was unusually large. The meet- 



ST, LOUIS, iVld. 



Wire or Pheme Yeur OMAk^'fo the 

 AIOUS^.OF FLOWBRS 



Ostertag Brdsl 



The largest Retail Supply ^sic is the West 

 JEFFERSON and WASHINGTON AVE. 



FI.OR4L DeSlttNS*'^ ^"^"^ 



KINIM 



COLUBUS 



OHIO 



Wilson's Seed Stilt 



Telegraph p^tlers Carefully Executed. 



^^^^'"'^.f.^2e6^.HigkSt 



CitlzenHi 0328, Bell 





PA., 710 East Diamond St. 



(North aide) 



COURTESIES 

 EXTEM>ED . 

 TO THE TRADE 



Q«M Day aarf iisM 



IBFrite. Wire «r Phone 



W: E. TriitHe Greenhouse to. 



PRINCETON, ILL. 



L. D. Phone, 2416 



Send Ub Tour Retail Ordem. We can give you beat 

 •eiTlce, city or aarnmndlng territory. 



Orders 



■ol^iattedforall 

 fwraot 

 Oonnectlcatt 



Haitfoii 

 Conn. 



.' . \ 'X: . it ■ * > ;> ti ■ ' • • ■ • 



Member Florteti* Teletrmph DeUrery AMOoUtton. 



