-V • 



64 



The Florists^ Review 



March 20, 1913. 



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* Pacific Coast Department 



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LOS ANGEUiS, OAL. 



The Market. 



The bulbous stock is about at its 

 height now, immense numbers of .daffo- 

 dils, hyacinths and other kinds being 

 sent in. The whole of the stock is 

 good and, if fresh when shipped, will 

 carry well to all points. A number of 

 letters shown to the writer during the 

 present week indicate that both the 

 service and the quality of the flowers 

 shipped from Los Angeles are excel- 

 lent. Violets are plentiful and sell 

 ^irly well. Good roses from indoors 

 sell well at fair prices and are in good 

 supply. Large rhododendrons, cycla- 

 mens, primulas and ferns are the best 

 plants to be had now, with a few good 

 Japanese azaleas. Easter lilies are 

 scarce. Greens are plentiful. 



Various Notes. 



Luis F. Carrillo, of Mamaroneck, N. 

 Y., paid a flying visit to the city 

 March 8 to 10 and left again on the 

 Southern Pacific for New York, via 

 New Orleans, on the evening train at 

 the latter date. Mr. Carrillo expressed 

 himself as delighted with the country 

 hereabouts. He leaves for an orchid 

 collecting trip to South America, 

 March 19. 



A new propagating house, 18x60 

 feet, has been built at the Palmyra 

 Nursery by the Lanss brothers, in ad- 

 dition to the new lath house and of- 

 fice. 



G. Eossi & Co., of San Francisco, 

 are about to open a wholesale house 

 here. Several locations have been con- 

 sidered, but at the time of writing 

 none had been decided on. 



W. W. Felgate, gardener for Dr. 

 Barlow, Sierra Madre, grows some of 

 the finest antirrhinums in this vicinity. 

 He was in town with some grand 

 varieties March 10, the yellow forms 

 being especially good. 



Howard & Smith opened their new 

 store, at Ninth and Olive streets, 

 March 8, with a fine display. The im- 

 mense floor space was almost entirely 

 covered with fine palms, azaleas, beau- 

 tiful forced wistaria plants and a num- 

 ber of the fine amaryllis for which the 

 firm is famous. A fine location and 

 perhaps the finest store building in 

 the country, with the resources of this 

 well known house behind it, seem to 

 forecast great success. 



C. Morton, of the Los Angeles 

 Flower Market, has received his new 

 automobile, a fine Buick. 



W. Armacost & Co. sent in a first 

 consignment of Easter lilies to the Los 

 Angeles Flower Market March 10. It 

 was fine stock, well flowered and fin- 

 ished. 



The Star Nursery, of Montebello, is 

 sending in large, well flowered plants 

 of Japanese azaleas, daphnes and Wis- 

 taria Sinensis. 



Rhododendrons formed the principal 

 window decoration at the store of the 

 Hayward Floral Co. last week, arranged 

 with baby roses and Moutan peonies. 

 H. Reeve Darling has purchased a No. 

 36 Chalmers-Detroit. 



The H. N. Gage Co. is always to the 



front with anything likely to be of 

 interest to the retailer, and a fine show- 

 ing of orchids of other kinds than the 

 ubiquitous cattleya has been made 

 here during the last two weeks. I 

 noted good Lycaste Skinneri and 

 Dendrobium nobile, both fine and well 

 colored. 



Polder & Groen are shipping fine 

 pansies and myosotis to this market. 



Fred R. Hills has bought a new Eeo 

 car and is already quite an expert in 

 handling it. 



The new rooming house for the help 

 is now completed at the Dieterich & 



Turner place at Montebello. This will 

 add considerably to the comfort and 

 convenience of the men. 



M. L. Germain has made another trip 

 north on business connected with seed 

 legislation. H. R. Richards. 



SAN FBANCISCO. 



The Market. 



From all accounts, business is going 

 to be good at Easter. Lent has been 

 quiet, aside from funeral orders, which 



THE NOVELTY 



OF THE SEASON 



"RAMONA 



99 THE NEW RED 



CHEROKEE ROSE 



This sensational and magnificent new cllmblngr rose occurred as a sport from the well- 

 known Pink Cherokee (Rosa Slnlca, var. Anemone). It Is a stronger and more rampant 

 grower than Its parent, and produces during the spring and early summer months flowers 

 In such profusion as to entirely cover the plant; in autumn there is a secondary crop of 

 bloom. The flowers are much larger than either the pink or white forms, with brilliant 

 golden-yellow stamens and broad petals of a glorious carmine-crimson color; an unusual 

 shade, wonderfully striking and effective; the foliage is absolutely mildew-proof, a rich, 

 glossy green, so bright that it appears as though varnished. The life-like illustration in 

 our advertisement in The Review of February 20th, showing blooms and foliage natural 

 size, pictures its beauty stronger than mere words. 



The original sport occurred on the nurseries of Messrs. Dieterich & Turner, at Monte- 

 bello, California. They, realizing its value and great beauty, propagated over one hundred 

 thousand plants, from whom we acquired the entire stock. This is indicative of our faith 

 in its value, and its coming popularity is attested by the fact that we have already booked 

 orders for many thousands of plants, hence we feel that we are safe in stating that 

 "RAMONA" will have the largest first season's sale of any new rose ever offered to the 

 American trade. 



"RAMONA" 



will be of special value as a garden rose to the entire Pacific Coast, the Southwestern, Gulf 

 and South Atlantic States; it will prove hardy as far north as Philadelphia. For planting 

 on pergolas, pillars, porches, etc., it is a rose of unique and beautiful effect; in addition, 

 it makes an elegant hedge plant if properly trained and pruned, affording a relief from the 

 stereotyped privet hedges, with the added value of a rich display of color. 



We are offering plants of "RAMONA" at the following prices, cash with order: 

 In lots less than one hundred: From 2-incb pots, 35 CMits each, $3.50 per dozen; from 



3-lnch pots, 50 cents each, $5.00 per dozen ; from 5-inch pots, $1.00 each, $10.00 per dozen. 

 In lots of one hundred to five hundred: From 2-ineh pots, $20.00 per one hundred; from 



3-inch pots, $30.00; from 5-inch pots, $60.00. 

 In lota of Ave hundred to one thousand: From 2-inch pots, $125.00 per thousand; from 



3-inch pots, $150.00 per thousand. 



Parties desiring to list "Ramona" can be supplied by us with copies of the colored 

 plate shown In The Review of February 20th, at the rate of $3.60 per hundred, $30.00 per 

 thousand; larger quantities at special rates. 



HOWARD & SMITH, Sole Distributon. P. 0. Box 484, LOS ANQELES, CAL. 



UentloD The Review when vou write 



Los Angeles Flower Market, Inc. 



414^ South Broadway, 



Los Angolosp Cal. 



The finest Daffodils, Paper Whites and Dutch Hyacinths on the 

 Pacific coast, in greater variety than ever. 



All other stock unusually good. We fill all orders. 



C. B. MORTON, Manasrer 



Mention The Review when yon wrlf . 



DAFFODILS and OTHER SPRING FLOWERS 



in quantity from our Montebello ranch. All specially prepared for 

 long distance shipments. Write for special spring price lists, sent 

 weekly or daily on application. Largost Individual Qrowor on 

 this Coast. Twenty acres devoted to nothing but choice cut flowers 



E i GAGE CO., 



Wholesale Florists 

 and Supplies 



534 S. BROADWAY, 



Los Angeles, CaL 



IfMitloo !%• B«Tl«w when 70* writ*. 



