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Maech 27, 1913. 



The Florists^ Review 



13 



other roses, half a million Easter lilies, 

 over a million carnations and four mil- 

 lion violets. The quantities of valley 

 and other flowers sold are less easy to 

 estimate. Including all varieties otf cut 

 flowers, it may be safely said that the 

 total retail value of cut flowers reach- 

 ing the public through the wholesale 

 trade on Twenty-eighth and Twenty- 

 sixth streets on Saturday, March 22, 

 was not far from $500,000. It was dis- 

 tinctly a big Easter. 



DALEY AND HIS DESIGN. 



The accompanying illustration affords 

 an excellent portrait of Martin J. Daley, 

 of James Daley's Sons, Brooklyn, while 

 at the same time giving an idea of the 

 size of the design beside which he 

 stands. Those who know Mr. Daley 

 will appreciate the proportions; to 

 others it may be said that there is 

 nothing small about him — not in stat- 

 ure, in business done, or in the size of 

 the stone that the picture shows spark- 

 ling on the fourth finger of his left 

 hand. Of course the design, a horse- 

 shoe, was for an opening — a good luck 

 emblem — and for some unknown reason 

 no florist ever makes a gigantic horse- 

 shoe of anything but Beauties, set close 

 together. 



EASTER TRADE NOTES. 



Adrian, Mich. — William Wickham says 

 Easter trade was better than ever be- 

 fore. Cut flowers sold best, but every- 

 thing cleaned up. 



Red Wing, Minn.— John E. Sten, 

 proprietor of the Eiverside Green- 

 houses, leased a building on Bush street 

 for a special Easter display. 



Pittsfield, Mass. — Manager Stanley 

 G. Barnes, of the Flower Shop, opened 

 an extra store in the Agricultural Bank 

 building for the Easter trade. 



Zanesville, O. — C. L. Humphrey re- 

 ports the Easter business as away ahead 

 of anything yet known. He had a big 

 stock, but 'most of it was set aside for 

 orders by Friday. 



Altoona, Pa. — During Easter week A. 

 A. Whitbred made use of three extra 

 stores at different localities on Eleventh 

 avenue, besides his usual display room 

 at II2614 Eleventh avenur. 



Galena, HI. — B. F. Vandervate opened 

 an additional salesroom in the O'Neill 

 building for the Easter rush. He an- 

 nounced the opening in the local news- 

 papers and otherwise, arranged an at- 

 tractive display of stock at the tem- 

 porary store and was well repaid for 

 his extra efforts. 



Sioux City, la. — Rocklin & Lehman, 

 who have two stores regularly, rented 

 a double store at another location for 

 an overflow for the Easter business. 

 They published a full page advertise- 

 ment in two colors in one of the local 

 papers March 19 and did a big business 

 at all three locations. 



Malta, O.— W. C. Scovell says Easter 

 trade was away ahead of any previous . 

 year. Pot plants were in great demand, 

 but he was not able to supply the de- 

 mand for either cut flowers or pot 

 plants, although he had a much larger 

 supply than in former years. Prices 

 were twenty-fivfe per cent higher than' 

 usual. 



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Martin J. Daky and a 'With-you-well Design. 



Martins Ferry, O. — Davison Bros, 

 placed their stock on sale at two extra 

 stores for Easter. One of the stores 

 was in Bellaire, O., and the other was 

 in the Cropper building on Hanover 

 street, in this toiyn- 



Elingeriands, N*. "i'/^Fred Goldring 

 had entirely sold out all his pot plants 

 and cut flowers several days before 

 Easter. Everything was well timed 

 and, with favorable weather for de- 

 livery, everyone was satisfied. The 

 quantity was unusually large and the 

 quality was fully up to his usual high 

 standard. 



Geneva, N. Y.— W. & T. Cass pre- 

 dict a big future for the new scarlet 

 rambler, Erna Teschendorff, of which 

 they had a limited supply just right .for t 

 Easter. It is distinct and brilliant. 

 The pink baby, Tausendschon, is an- 

 other good seller. They had a fine 

 batch .of Harriaii. Everything was 

 cleaned out at Easter. 



Rutherford, N. J. — The Palm Sunday 

 exhibition at the greenhouses of the 

 Julius Roehrs Co., an annual event, was 

 held this year with the usual success, 

 and the proceeds, as usual, were add^d 

 to the Rutherford hospital fund. The 

 greenhouses were open on Saturday as 

 well as on Sundaj^, and an admission of 

 2.5 cents was charged. 



Trenton, N. J. — During Easter week 

 the Park Floral Co. occupied three 

 stores in addition to the regular sales- 

 room at Buchanan and Lafayette ave- 

 nues. The extra stores were at 107 

 Perry street, 250 Hamilton avenue and 

 S81 South Broad street. 



Auburn, N. Y.— The weather was fine 

 and the Easter business commenced 

 early, almost everything in the way of 

 plants, baskets and cut flowers selling 

 on sight. Both store men and growers 

 are satisfied. Alfred Patrick says low 

 prices prevailed, which made it possible 

 for all to have flowers, and hopes that 

 in other years this may be an example 

 to all. 



MANURE WATER IN BARRELS. 



I should like to know what is the 

 simplest arrangement for the use of 

 manure water in a small plant, with 

 about 1,600 square feet p€ floor space. 



B. A. A. 



The simplest arrangement for manure 

 water for a small plant is to use three 

 or four barrels, placed in the most con- 

 venient location under cover, and to 

 use old burlap -bags as containers for 

 the manure, so that the manure may 

 readily be removed from the barrels 

 when exhausted. W. H. T. 



