20 



The Florists' Review 



March 27, 1913. 



EVANSVILLE, IND. 



Easter Trade. 



Easter business was tremendpus, be- 

 ing fully up to that of last Easter and 

 in some respects greater. Saturday was 

 a beautiful, bright day, and deliveries 

 were made rapidly, without the extra 

 trouble of wrapping. On Easter morning 

 rain threatened, but did not come. The 

 day became sunshiny and summer tem- 

 perature prevailed, and by noon the 

 florists ' rush was over. Mixed with the 

 orders for Easter flowers was consider- 

 able funeral work. Boses, carnations, 

 violets, sweet peas, etc., were abun- 

 dant and thousands were sold, at prices 

 somewhat under those of last year. 

 Among the plants most called for were 

 Easter lilies, daffodils, jonquils and hya- 

 cinths. 



Everything moved along smoothly 

 and rapidly. Of course, the beautiful 

 weather was "the greatest help. The 

 kind of weather to be had was doubtful 

 up to the last minute, as it was cold on 

 Friday, but it warmed up suddenly and 

 everybody was happy. 



Various Notes. 



The Wm. Blackman Floral Co. had 

 one of the largest and best supplies of 

 plants and cut flowers ever seen here, 

 and it was all home-grown. The roses 

 and carnations were extra fine and 

 brought good prices. They had plants 

 of all kinds in abundance and these 

 were just about cleaned out by noon on 

 Sunday. They had six delivery wagons 

 going all day Saturday. An immense 

 number of packages were sent out by 

 parcel post. Along with all this was 

 some funeral work. 



Julius Niednagel & Sons had a larger 

 supply of plants and cut flowers than 

 ever before, and they had a large force 

 working overtime in order to dispose of 

 this supply. The roses were plentiful, 

 as well as the carnations, and they had 

 several thousand violets of their own 

 growing. The latter, being fragrant, 

 sold better than those shipped in. The 

 sweet peas were fine. A number of 

 rhododendrons in full bloom made an 

 exquisite showing. 



•T. C. Elspermann was well satisfied 

 with his sales, which were in some in- 

 stances greater than ever. He had a 

 big supply of lilies, daffodils, jonquils, 

 tulips, hyacinths, etc., and sent out load 

 after load. He had a nice cut of carna- 

 tions, but had to buy considerable quan- 

 tities of these and of roses to fill tli" 

 orders. A good deal of funeral work 

 was also on hand. Dave Elspermann 

 was confined to the house by illness 

 and could not help in the rush. Extra 

 help was engaged and deliveries were 

 made on time and to the satisfaction 

 of all. 



Miss Xellie Goodge shared in the 

 large trade and was exceedingly busy. 

 Her line of plants was good. 



Louis Fritsch had a heavy trade. 

 His plants were good. The carnations 

 were extra fine and had a ready sale at 

 good* prices. 



Henry Seymour got his full share of 

 the business. His line of plants was 

 good. His carnations were excellent 

 and plentiful. 



Ben Kramer was extremely busy and 

 had a fine lot of lilies and other plants, 

 as well as cut flowers. 



Carl Zeidler, on the west side, had a 

 biff demand for seasonable plants and 

 flowers. 



Royston & Fenton sold all the roses 

 they had. 



Austin Wallace disposed of all of his 

 carnations. 



The Evansville Floral Co., selling car- 

 nations at 35 cents to 50 cents and roses 

 at 50 cents to $1, seemed to be doing a 

 good business. 



C. L. Niednagel sold all of his Amer- 

 ican Beauty, Killarney and My Mary- 

 land, all of which were of excellent 

 quality. E. L. F. 



ST. Loms. 



The Southwestern Market. 



The wholesale cut flower markets 

 were surely in good condition last week. 

 The supply of anything seasonable was 

 large and the quality was of the best. 

 The early part of the week saw a big glut 

 in violets and peas, which were sold at 

 low prices, but these doubled up Sat- 

 urday and Sunday, when the demand 

 came on heavily. The same may be 

 said of carnations; only the best sold 

 well the first part of the week* but the 

 latter part anything sold up well at 

 prices from $3 to $5 per hundred. Roses 

 were plentiful all through the week, as 

 all the growers were in full crop. Rich- 

 mond, the Killarneys and Maryland 

 ranged from $4 to $12 per hundred. 

 There was a scarcity of Easter lilies 

 and callas and clean-up sales on these 

 were reported. In other bulbous stock 

 the market had a big supply of every- 

 thing needed, some extra fine tulips, 

 Dutch hyacinths, valley, Romans, free- 

 sias and Paper Whites, on which no ad- 

 vance in prices was asked. We can 

 safely say that our local market took 

 good care of the local florists this year 

 and all say that Easter consignments 

 were larger and better than in any 

 previous year. 



Easter at Betail. 



The Easter business among the local 

 florists was considerably ahead of last 

 year in cut flower sales, but in the 

 plant line it was surely beyond expec- 

 tations. The weather was fine on Sat- 

 urday, but Sunday a steady rain all 

 morning hurt the transient business 

 greatly. The sale of plants was re- 

 markable all through. Lilies had the 

 call above any, although azaleas and 

 hvdrangeas had a great demand. Tulips, 

 Dutch hyacinths, valley and Von Sions 

 in pans were also good sellers. In fact, 

 anything in blooming plants sold up 

 clean by Sunday noon. The displays of 

 these at the establishments of George 

 Waldbart. M. M. Ayres. F. H. Weber. 

 F. C. Weber, Ellison, Kalisch, Young 

 and Sanders in the west end were of 

 the highest type and all of these report 

 the best Easter business in years. In 

 the south end Windier, Bergstermann, 

 Beyer. Schray, Fillmore, Kruse, Bruenig 

 and Herzog are more than pleased with 

 their Easter business. Bentzen, Mul- 

 lanphy, Tower Floral Co., Ostertag 

 Bros, and the Metropolitan say business 

 was great in all respects. Young's 

 downtown store, as well as their west 

 end branch, had all they could do with 

 their big force of help. The florists up 

 near the big cemeteries, Meinhardt, 

 Koenig and Nyflot, as usual, had a big 

 demand for plants and decorations. 



Various Notes. 



Fred R. Aichner, representing the 

 Pine Tree Silk Mills Co., Philadelphia, 

 called on the trade last week. 



Robert Scott, the Shreve avenue flo- 

 risty who grows plumosus for this mar- 

 ket, had his ventilating apparatus 

 badly damaged and some glass broken 

 by a wind storm last week. 



Grimm & Gorly, who will move this 

 month a few doors west, used their new 

 place for a plant annex for the Easter 

 rush. 



There were a lot of tornadoes all 

 around St. Louis Easter, but'we escaped 

 them. If anyone would have walked 

 through the west end Monday morning, 

 March 24, and looked at the show 

 houses of the florists, one would think 

 it had struck them, as they were prac- 

 tically cleaned out of plants. 



George Angermueller says his Easter 

 business was larger than in any previ- 

 ous year. 



At the W. C. Smith Wholesale Floral 

 Co. last week someone asked Paddy 

 Patten if he was busy. ' ' Busy ! " he 

 said, ' ' why, my boy, if I was to drop 

 dead right now I wouldn't have time 

 to attend my own funeral." 



One of the best arranged Easter win- 

 dows was that of Otto Sander. His 

 trade shows a steady increase. 



From reports the local retailers en- 

 joyed a splendid telegraph order busi- 

 ness from orders of florists outside of 

 the city. This is one branch of the 

 business that is growing each year. Any 

 of those who advertise in The Review 

 will tell you that. 



Henry Berning handled a fine lot of 

 cut lilies. These were scarce and the 

 big demand cleaned them up with ad- 

 vance orders. 



The Retail Florists' Association post- 

 poned its meeting to Wednesday, March 

 26, at the Washington hotel, following 

 with a banquet. 



The trade extended sympathy to 

 Henry Ostertag last week in the loss 

 of his brother, Fred, who died after a 

 lingering illness. The obituary column 

 contains a full account. 



Riessen Floral Co., on South Broad- 

 way, says this was one of the best East- 

 ers. Everything sold well at good 

 prices. 



A. Jablonsky had quite a heavy loss 

 of Easter lily plants March 20, when 

 his horse ran away with a load he was 

 delivering to retail stores. The wagon 

 contained 150 fine plants that were 

 nearly a complete loss. 



The Windier Wholesale Floral Co. 

 had some fine snapdragon last week. 

 Albert Gumz says business was great. 



Mrs. M. Eggeling lost a big plate 

 glass window, broken last week, doing 

 quite a bit of damage to plants. It 

 happened early in the week, so it did 

 not interfere with their Easter business, 

 which was good. 



The Schoenle Floral Co. has closed 

 the store on Lafayette avenue and 

 moved all fixtures to the new store on 

 Grand avenue, which is run under the 

 name of Mrs. Rosa Schoenle. Mrs. 

 Schoenle is much pleased with her 

 Easter business at her new location. 

 J. J. B. 



McCook, Neb. — The McCook green- 

 houses, until recently owned by E, C. 

 McKay, are now the property of C. H. 

 Brown, of Achilles, Kan. As another 

 result of the deal, Mr. McKay is now 

 the owner of a stock ranch at Achilles. 

 Mr. Brown has already taken charge 

 of the greenhouses. Mr. McKay will 

 leave soon for his new home on the 

 farm, but will retain possession of his 

 residence property here. 



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