:'■. » 



22 



The Florists^ Review 



Mabch 27, 1913. 



THE FLORISTS' REVffiW 



6. L. QRANT, Editor and Mamaokb. 



PDBUSBBD EVKBT THURSDAY BT 



The Florists* Publishinq Co 



08O>06O Cazton BnlldlnK* 

 008 South Dearborn St., Chicago. 



Tklxpbonk, Uabbison 5429. 



BZamxXBXD oabuc addbbss, flobtixw. ohioaoo 



New ¥obk Office. 



mo Forty-Ninth St.. Brooklm. N. Y. 



Tkuephonk, 2832 W. Borough Park. 



J . AUSTIN UHAW, liANAQKB. 



Snbecrlptlon price, tl.00 a year To Canada. t2.00 

 To Europe, $2JM). 



AdTertlBing ratea quoted upon request. Only 

 •trtctly trade advertlsingr accepted. 



AdTertlsements must reach ua by 6 p. m. Tuesday, 

 to insure Insertion in the issue of ttiat week. 



Entered as second class matter December 8. 1897. 

 at the postK>fflce at Chlcaco, 111., under the act of 

 March 3. 1879. 



This paper Is a member of the Ohlcaffo Trade 

 Press Association. 



00NTBNT8. 



Great Storms Sweep the West (Ulus.) 11 



The Retail Florist 12 



— The Easter Trade 12 



— l£aster Trade in New York 12 



— baley aud His Design (illus.j i;j 



— Easter Trade Notes 13 



Manure Water In barrels 13 



Farming Lnder Ulass (iUus.) 14 



Young Smila.\ Plants 15 



Where Tact Would Help 15 



Canadian Customs : . . . 15 



Seasonable Suggestions — Perennial Phlox 16 



— Pausles 10 



— Memorial Bench Crops 10 



— Left-over Kaster Plants '. 10 



— Calceolarias 16 



— Fancy Caladlums 10 



— Starting Vegetable Plants 10 



News t rom tue Convention City 10 



— Innovations 10 



Carnations — Various Queries 17 



— Probably Need Itepotting 17 



The Class at Amherst (lUus.) 17 



Business Embarrassments 18 



Best Sweet Peas Outdoors 18 



American Hose Society 18 



National Flower Show Program 18 



Publicity Meeting iH 



Gardeners' Program 19 



New York Hotel Accommodations 19 



fW. Wells (portrait) 19 

 vansviUe, ind 20 

 t. Louis 20 



New York . 21 



Obituary— Myron H. Mills 21 



— Fred W. Ostertag 21 



••Kind Words Never Die" 22 



Chicago 22 



Chicago's Spring Show 28 



To Grow Stocky Hyacinths 28 



Philadelphia 30 



Boston 34 



New Orleans 44i 



Kansas City 44 



Steamer Sailings 40 



Seed Trade News 48 



— Stopping the Free Seeds 48 



— Japanese Bulb Exports 50 



— An Advertising Idea 50 



Milwaukee 52 



Vegetable Forcing 58 



— Transplanting Grape Vines 58 



Faclflc Coast Department 60 



. — Los Angeles, Cal 00 



— Seattle. Wash 02 



— Portland, Ore 03 



- — San 1- rancisco 04 



iiewa of the Nursery Trade 70 



■ — A Treat to Nurserymen 70 



— JEn Route to Portland 70 



- — Buty on Paeonia Arborea 7(» 



- — Touched the Buzzsaw 71 



— What the A. A. N. Has Bone 72 



Albany. N. Y 74 



jEvergreen, Ala 53 



.New Jiaven. Conn 82 



Yellow Marguerites 97 



iGrf enbouoe Heating 98 



^^ From S.Leam to Hot Water 98 



— In Southern New Hampshire 98 



— Using -Small Pipe 98 



Detroit 100 



Providence 102 



Indiuiiupolls . ». 104 



Tarry town, -flMBr 106 



.Newport. R. 1 10« 



Brnrapton. Ont 108 



iFreuah Lick, Ind 108 



Salt Lake City, Utah.— The BTipress 

 Floral Co. has filed articles of incor- 

 3)oration. The capital stock is dividtlT 

 into 1,000 shares of the par. value ©f 

 $1 each. Charles Van Dyke is presi- 

 'dent and J. Ralph Whitney is secre- 

 tary and .trecksurer. 



SOCIETY OF AMXBICAM FLORISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Utflcers for 1918: President, J. K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wirth, Minneapolis; seoretary, John Tounc, 

 M W. 28th St.. New York City: treasurer, W. f. 

 Kasting, Bgtfalo. 



Third National Flower Show, New York, April 

 5 to 12, 1918. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., August 19 to 22, IU13. 



Index to Advertisers 



Page 110 



Benj. Hammond, secretary of the 

 American Rose Society, has been nom- 

 inated as republican candidate for presi- 

 dent of the village of Fishkill-on-Hud- 

 son, N. Y. 



The Saturday Evening Post, with its 

 more than two million circulation, cer- 

 tainly gave the florists a big boost with 

 the cover design on the issue put on sale 

 March 20. 



With this issue The Review reaches 

 800 weeks of age. Not what can be 

 called a ripe old age, but we have aimed 

 to live a useful life and plan no change 

 in this respect. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar bill that insures fifty- 

 two visits of the paper. 



Those who put everything off to the 

 last minute may see the error of their 

 way in the fate of the Easter orders. 

 Scores of those who scorned to use the 

 mail found, when the eleventh hour ar- 

 rived, that the telegraph and telephone 

 wires were down and that they could not 

 reach their expected source of cut-flower 

 supply. 



There are two labor wars in progress 

 that may in time affect florists; the silk 

 mills and the rubber goods mills are tied 

 up by strikes. Already some special 

 flower colors in ribbons are unobtainable 

 at the first hands, but the supply of rub- 

 ber hose still is ample, for the general 

 spring demand has not become strong 

 as yet. 



An extremely handsome vase of car- 

 nations adorned the desk of the Editor 

 of The Review last week. They were 

 from J. F. Brown, of French Lick, Ind., 

 and it is possible the unusual size of the 

 flowers was due to the Pluto water for 

 which that resort is famous. The va- 

 rieties were Enchantress, Washington and 

 Pocahontas. 



S. J. Reuter, Westerly, R. I., head of 

 S. .T. Reuter & Son, Inc., suffered an 

 apoplectic stroke on the afternoon of 

 Sunday, March 16, and was in an ex- 

 tremely critical condition for several 

 days. March 25 he was reported as much 

 improved mentally, but physically weak; 

 he is recovering as rapidly as could be 

 expected under the circumstances. 



There was a notable increase in the 

 Easter orders exchanged between retail- 

 ers in more or less distant cities. The 

 public gradually is awaking to the 

 fact that the trade has facilities for de- 

 livering orders in any distant city, and, 

 as the knowledge spreads, the business 

 grows. All retailers, everywhere, feel 

 safe in taking orders for delivery in any 

 city that has a representative in The 

 Review's department -of Leading Retail 

 Florists. 



"KIND WORDS NEVER DIE." 



The many words of appreciation and 

 suggestion that are added to subscrip- 

 tiolt,letters are welcome to the Editor — 

 and so are the occasional kicks — be- 

 cause they show what the trade wants 

 in its paper, and whether or not it is 

 getting what is wanted. An editor can 

 come in personal contact with only a 

 small portion of his readers; conse- 

 quently he is dependent on the mail to 

 keep in touch, although the growth of 

 the subscription list and the advertising 

 patronage — or the shrinkage! — serve as 

 an index to the correctness of the edi- 

 torial policy. There never will be a 

 publication that, editorially, will suit 

 everybody. Frank A. Munsey, one of 

 the greatest of living editors, recogniz- 

 ing this, says he edits his publications 

 to please himself, believing that he 

 will therefore please the majority of 

 right-minded men and women. On the 

 other hand, the average editor simply 

 tries to find out what the readers want 

 and then gives it to them. The wisest 

 course frequently is not the easiest 

 course, especially in a trade paper. The 

 easiest class of matter to get is the write- 

 up stuff that properly belongs in the ad- 

 vertising section, even though it may 

 have some little news value — the good 

 advertisements all have that. And the 

 easiest class of matter to write is that 

 laudatory stuff that no one believes, not 

 even the one written about, if he be 

 honest with himself. But "bunk," 

 while it may bring an advertising or- 

 der, won't hold subscribers. It isn't 

 the class of matter that brings letters 

 like these: 



We missed our Review last week and we want 

 It; in fact, we can not get along without It, for 

 it is part of the office staff and Indispensable — 

 like the proverbial fresh pop corn, the more one 

 gets of ft the more one wants. — Hay Floral & 

 Seed Co., BrockvlUe, Out., March 5, 1913. 



Enclosed find |2 to pay for The Review for the 

 next two years. It Is a splendid paper. I often 

 wonder where you get all the Information you 

 give us from week to week. I would not be 

 without the paper at five times the price. ' I 

 appreciate your efforts to serve the trade. Noth- 

 ing like it is published anywhere else, in my 

 opinion. — W. T. League, Hannibal, Mo., March 

 11, 1913. 



CHICAGO. 



The Great Central Market. 



It was a most remarkable Easter. 

 There was every favorable condition 

 for a record-breaking business, but the 

 weather interfered and the aggregate 

 money value of sales in this market was 

 not so great as it has been in years 

 when stock was not so plentiful. The 

 wholesalers' troubles began with the 

 breaking of telegraph and telephone 

 communication by a big sleet storm 

 that was general through the middle 

 west on the night of March 20. Chicago 

 was isolated. Telegrams ordering stock 

 to be shipped Friday were delivered 

 anywhere from one to three days later. 

 It cut a big hole in the business. Even 

 yet the wire service is not good. 



The consensus of opinion is that the 

 storms are the only reason why the 

 market did not have a banner Easter. 

 There was an abundance of stock in 

 most lines. Good Beauties were not to 

 be had in any quantity. Richmond sold 

 better than usual on that account, not 

 only cleaning up, but running short. 

 Of other roses there was an abundance, 

 the quality was good and prices mod- 

 erate. No doubt the receipts would 

 have cleaned up and at a better aver- 

 age price- had the telegraph orders come 

 in on time. 



