i*- 



The Florists' Review 



Mabcb 27, 1913. 



'•■■■-■ %***< 





O U R C R O P S A R E O N 



"^ '-' W< CAN SUPPLiir IN QUANTITY 



KILLARNEYS -WHITE KILLARNEYS- BEAUTIES 



On Rosea we have »■ fine a supply aa there ia to be had 

 SWEET PEAS- BULBOUS STOCK-VALLEY 



HIGH QUALITY CARNATIONS-RED. PINK. WHITE 



The supply of Carnations with us is not the usual kind, but the flowers are the highest possible grade— stems the best. Your 



order should be sent us now. We are constantly adding to our list of out-of-town buyers who find it means 



something to deal with a house that gives— Quality— Service— Right Prices. 



Erne & Klindel 



WHOLESALE ELORISTS '^^ 



30 East Randolph Street, l. d. Phon., Randolph esTs CHICAGO, ILL. 



Mention The Bevtew when you write. 



Carnations 



BEAUTIES, ROSES, BULB STOCK 



Batavia Greenhouse Co. 



Greenbouaes: 

 Batavia. ni. 



L. D. Phone 

 2995 Randolph 



Stores 30 E. Randolph St., CHICAGO 



Mention Thf R.'^ew when jon write. 



The supply of Easter lilies did not 

 prove to be so large as was expected. 

 Lilies cleaned up in good shape at 

 rather better prices than in recent 

 years. Carnations proved to be in 

 something of an oversupply; some 

 houses were able to clean up fairly 

 well, but buyers who were sufficiently 

 diligent were able to find a place where 

 they could have a hand in the making 

 of prices. This was especially the case 

 Saturday night and Sunday morning. 

 On the whole, prices will not prove any 

 too satisfactory to the growers. 



But it was with violets that the chief 

 trouble came. The weather at Ehine- 

 beck was wet and warm. When the 

 stock arrived here most of it scattered 

 badly when the bunch was shaken, and 

 nearly every bunch showed a few rotted 

 flowers. The result was that even where 

 the retailers had placed orders in ad- 

 vance, they would not accept the goods 

 tendered for delivery. Of course the 

 greater part of the violets eventually 

 found a sale through the outdoor ven- 

 ders, but there was a discouragingly 

 large waste. Never in the history of 

 the Chicago market have the returns to 

 growers been so small, and yet there 

 was a demand for strictly first-class vio- 

 lets. The local singles did much better 

 than the eastern doubles, for the quality 

 was much more satisfactory. 



There was the usual difficulty in | 



cleaning up the bulbous stock; no mat- 

 ter how fast one sold, the arrivals were 

 even faster. Sweet peas did fairly well, 

 profiting somewhat by the condition of 

 the violets. Not many cattleyas w^re 

 in and they sold well, but some delayed 

 shipments realized little. Stocks were 

 difficult to sell. Snapdragons did well, 

 but were not in large supply. 



Most of the wholesalers found them- 

 selves with little business Friday, ex- 

 cellent business Saturday and scarcely 

 anything doing Sunday. 



Of the retail business there is an 

 almost unanimous report. The storm 

 cut a big hole in Friday's sales, Satur- 

 day was one of the best days ever ex- 

 perienced, and there was every pros- 

 pect for record-breaking business Sun- 

 day morning. Most of the retailers 

 worked all night Saturday and before 

 daylight found it raining heavily. As 

 a result they changed their plans, buy- 

 ing nothing Sunday morning and spend- 

 ing the day in making deliveries; there 

 was scarcely any retail trade Sunday, 

 where normally a big corsage and mis- 

 cellaneous counter trade is done, espe- 

 cially by those located in residence dis- 

 tricts. Practically all the retailers 

 were behind last year in sales. Most of 

 them Were stuck on plants to a greater 

 or less degree, but not many had over- 

 bought on cut flowers. Everyone takes 



it philosophically, because all agree that 

 it would have been a banner Easter ex- 

 cept for the storms Friday and Sunday. 



Various Notes. 



Almost every greenhouse establish- 

 ment north and west of town lost more 

 or less glass in the gale Sunday night, 

 March 23. Several serious losses are 

 reported under the general storm news 

 on another page. 



The Chicago retail florists advertised 

 for Easter more extensively than ever 

 before. Besides neighborhood advertis- 

 ing, several used large spaces in the 

 daily papers. The George Wittbold Co. 

 led off with a full page in the Tribune 

 March 19. The Fleischman Floral Co. 

 had a full page in the same paper 

 March 21, and used about one-third of 

 a page in some of the other dailies. 

 .John Mangel used about one-third of a 

 page in the Tribune March 19, and A. 

 Lange increased his regular space. C. A. 

 Samuelson had a strong showing March 

 21. A feature of the advertising was 

 the emphasis placed on the statement 

 that regular prices would prevail; no 

 advance because of the extra demand. 



Bassett & Washburn received twenty- 

 two telegrams March 22 that should 

 have arrived March 21. Fifteen of 

 these called for stock to go out March 

 21. March 23 eight telegrams were re- 



