30 



The Florists' Review 



Maech 27, 1913. 



BEAUTIES in QUANTITY 



There is no larg^er supply, or Beauties of better quality anywhere in tfae East« than we ^vH^ 

 are offering you. In every respect well grown stock, and you will make no mistake in -^^^ 

 depending on us for your supply in that direction. We can supply you in all grades. 



For next week we can make Special Quotations on 



PINK and WHITE KILLARNEYS-CARNAtIoNS 

 EASTER LILIES and SNAPDRAGONS 



WRITE US TODAY AND LET US KNOW THK QUANTITY YOU CAW USK 



1 



if. 



Valley, 100, - ■ 

 Daisies, 100, - • 

 Sweet Peas, 100, 



- $3.00— $4.00 



1.50 



.75— 1.50 



Lilacs, bunch, - - ■ 

 Pansies, 100 bunches. 

 Wallflowers, bunch, 



- - $1.00 



- - 5.00 

 $0.75—1.00 



Snapdras:on, all colors, 100, $10.00 



> 



THE LEO NIESSEN CO., Wholesale FlorUts 



N. W. Corner 12th and Race StSr ts is ts PHILADELPHIA, PA. 



Mention The Review when yog write. 



PHILADELPHIA. 



The Easter Market. 



The love for Easter plants and flow- 

 ers is growing in the hearts of the peo- 

 ple. There were more of both plants 

 and flowers offered than ever before. 

 Nearly all of them were sold, the mar- 

 ket closing stronger on Easter evening 

 than seemed possible after a week of 

 such extraordinary activity. There is 

 no doubt that the receipts in dollars 

 and cents were larger than ever before, 

 probably much larger. 



The scope of the business in bloom- 

 ing plants was remarkable. For ten 

 days the express companies were busy 

 carrying off the cream of the stock to 

 other cities. Then came the local de- 

 mand and by the time it was satisfied 

 there was little left in the greenhouses. 



The lily was the principal Easter 

 plant. Everything that was in bloom, 

 either growing or cut, was sold at prices 

 that ranged from 10 to 12% cents, with 

 shorts at 8 and specials at 15 cents. 

 The demand for lilies exceeded the sup- 

 ply on the day before Easter. Many 

 more could have been sold. The azalea 

 was in brisk demand, the supply being 

 smaller than usual. Many of the grow- 

 ers think azaleas have ceased to be 

 profitable and as a result there were 

 not nearly enough. The rose showed a 

 gain in popularity. The greater variety 

 of the Wichuraiana class, both in the 

 tall and dwarf types, and the improve- 

 ment in their cultivation are responsi- 

 ble. When well done the novel va-. 

 rieties were eagerly taken. The French 

 varieties were the feature of the hydran- 



feas. They were extremely pretty, af- 

 ording opportunity for taking color 

 combinations. Many Otaksa were late. 

 Spiraeas were excellent and abundant. 

 Gladstone was about the only variety 

 forced, except just a few of the pink, 

 Queen Alexandra. There were quite 

 enough spiraeas, although in places more 

 could have been used at the last mo- 

 ment. Ehododendrons and genistas 



BERGER BROS 



SWEET PEAS 



THE BEST FLOWERS FOR WEDDINGS. 



White Roses Pink Roses Vailey 

 Vioiets Easter Liiies Greens 



140-142 N. 13th St 



GOOD FLOWERS- 



• Philadelphia, Pa. 



PROMPT SERVICE 





were excellent and popular. Daisies 

 are hardly important except when well 

 done. Valley in pots was short. Nicely 

 flowered hyacinths, tulips and daffodils 

 in pans and pots went even better than 

 usual. There was little salable flower- 

 ing stock left, either in the greenhouses 

 or in the shops, on Easter Monday. 



The strength of the cut flower market 

 at Easter was surprising when the busi- 

 ness in plants is considered. The mar- 

 ket actually advanced day by day until 

 Easter morning, when there was little 

 left anywhere. The volume of business 

 exceeded that of last year. The sup- 

 ply was hardly so large. Prices were 

 higher, though never excessive, and 

 there was little waste. The warm 



weather, especially on Good Friday, 

 caused some damage, softening some 

 stock so that it was unfit for use. The 

 violet was the weak spot. Numbers of 

 violets reached the city in such bad 

 shape that they had to be thrown out, 

 while some that were believed to be in 

 good condition caused complaint. Tho 

 warm weather and over-ripeness were 

 the causes. The New York doubles 

 and the fancy singles suffered most. 

 Lady Campbell and the little Schoen- 

 brun violets were the best, while some 

 Marie Louise from the Hudson river 

 were also fine. The price was 40 cents 

 to $1.25 a hundred. Sweet peas are 

 pushing the violets hard for first place 

 as a corsage flower and they were in 



