84 



The Florists^ Review 



Mabch 27, 1918. 



Boiiiumiii 



Flower 



Boxes That Are Distinctive 



Neat Printing — High Quality 



and Finish of Material 

 give distinction to 



Sefton 



Folding Cut Flower and 

 Corrugated Design Style 



Florists' Boxes 



Equalize and standardize the quality of your packages and floral effects. Have them recognized by 

 uniformity of neatness, attractiveness and safety in protection. The result will be increased orders. 



THE SEFTON MFG. COMPANY, 1333 West 35th St, Chicago 



FACTORIES, Chicago. 111. Anderson. Ind. Brooklyn, N. Y. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIB^^^^^ 



Mention The R«Tlew wheo yoo wrlf. • 



BOSTON. 



The Easter Market. 



It would have been hard to manufac- 

 ture weather any nearer perfect than 

 we had for Easter. The cool wave 

 which was felt west of us did not 

 reach here until the evening of March 

 22 and little wrapping was necessary on 

 plants. March 21, the opening day of 

 spring, we reveled in a shade tempera- 

 ture of 68 degrees. This softened some 

 cut flowers, but it was a veritable boon 

 to the plantsmen, who were saved much 

 expense in wrapping. 



Pot plant trade was unquestionably 

 the heaviest Boston has ever known. 

 Lilies sold out clean and more could 

 have been disposed of. The average 

 price was $12.50 per bud, but some 

 went to $15, with inferior grades at $8 

 and $10. Giganteum was the favorite 

 lily, but many fine Formosas were seen, 

 also some multiflorums. Bambler roses 

 came next in popularity, and there was 

 quite a variety of them, including 

 Tausendschon, Dorothy Perkins, Lady 

 Gay, Hiawatha, Mrs. Flight, White 

 Dorothy, American Pillar and several 

 other sorts. The baby ramblers were in 

 demand and there was also a large sale 

 of hybrid perpetuals, also teas, such as 

 Lady Hillingdon, and several polyan- 

 thas, such as Mignonette. Azaleas 

 seemed to be rather overdone. Whites 

 were especially hard to move. They 

 were, however, well flowered. Bougain- 

 villeas were offered in all sizes and 

 sold well; so did acaci&s and ericas. 

 Hmall pots of the latter were in demand. 

 Genistas, as usual, were sold in large 

 quantities, but in them dealers had con- 

 siderable waste,, as they do not stand 

 long in a store. Bulbous plants were 

 heavily sold. Murillo tulips and Vic- 

 toria and Golden Spur narcissi were 

 leaders in this class. Quite a few cycla- 

 mens appeared and sold well. In astil- 

 bes the varieties Gladstone and Queen 

 Alexandra were most in demand. Some 

 fine white marguerites appeared. Small 

 pots of Mrs. Sander sold well. 



While the plantsmen had a first-class 

 Easter, it can hardly be said with 

 truth that it was the best ever with cut 

 flowers. Boses did not make any ad- 

 vance in, price; in fact, some varieties 

 were hard to move at normal rates. 

 The newer sorts sold the best and the 

 call for white was better than had been 

 anticipated. Some good Mrs. Eussell 



.'^W.-'^^* 



The Florists' 

 Manual 



A Business Book for Business Men 

 Second Edition 



TboroQBlily B*vls«<l and IBrovsM 

 up to Dat* 



No dry-M-dvift botanieftl elMiifloa- 

 tiona, but lalls yon jasfc how to prodao* 

 marketable plants and cat floweit la 

 the best and cheapest way. ^ 



Treats of oTor 200 sabjeoti and la 

 freely illnstrated with fine half-ton* 

 engravings. 



Prlee* $6.00, prepaid bjr •^r«aa or mmSL 



FLORISTS' PUBLISHING C0.,«9£rsJr^v.CHICA60 



Mr. Florist: 



Let me tell you somethinsr. Some of you 

 will lemember what I told you at the Con- 

 vention in Chicago. I have the best Cut 

 Fancy and Dagger Ferns in the market. 

 Just try a shipment. Price only $1 50 per 

 1000 at present; write for special price on 

 large lots and yearly contracts. Write for 

 price of pressed boughs, spruce, balsam or 

 hemlocks and other greens, festooning, etc. 

 No gypsy or brown-tailed moths here. No 

 quarantine on any of our gre«ns. Write for 

 price and order today. 



H. J. SMITH, Hinsdale, Mass. 



Mention The R<>Tlew when yon writ*. 



SPHAGNUM MOSS 



BUY 

 THK 

 BEST 



Order the I SELECTED 



JERSEY BURLAPPED 



KIND Full Quantity 



TEN 



Barrel 



Bales 



1 bale $3.80; 5 bales, $3 60 each ; 10 bales, $3.40 

 each ; 2.5 bales, %■>> 20 each. Rotted Peat, 60c sack. 



Car lots. WRITE for prices. 



J. H. 8PRAGU£. Barnegat, N. J. 

 Mention The Review when yon write. 



and Richmond "were seen, but there were 

 few long-stemmed Beauties. Carnations 

 moved indiflFerently March 22, better 

 earlier in the week. Best grades made 

 $5 and $6 per hundred, Benora, Pink 



DAGGER FERNS 



$1.00 per 1000 



Large Orders— will give discount on orders 

 of 5000 and up. Try us. 



N. L. AGRIOGIANIS 



IX Bank Street, Waterbury, Conn> 



Mention The Review when yoo write. 



WILD SMILAX 



$2.50 per caee 



Satisfaction guaranteed. 



GIBBONS, The Smilax Man 



RED LEVEL, ALA. 



Mention The Review when yon write. 



Southern WOd Smilax 



WRITE. WIRE OR PHONE 



CHAS. S. LEE & CO., Evergnei. All. 



Mention The Review when you write. 



