40 



The Florists' Review 



Mabch 27, 1918. 



8 



..:^,^ J.J. BBNEKB 



Florist and Decorator 



CUOICK CUT FLOWKRS. PLA.NT8 AND FLORAL DKSION8 

 Vom ALL OooAaiovs 



I21tt OLIVK 8TRKKT 



PAGES OF RBTAILKRS* CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those florista 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



% 



•h, 



ST. LODis. MO. January 11, 1913. 



Floriat*' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They cane by mail and telegraph from 

 New York to' San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 30^, the record is as follows: 



Total value of orders 



Less 20f allowed senders.. 

 Met value of orders. . .~ 



$566.00 

 113.20 

 452.80 



Here is an addition of 1458.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. ». 



Since my advertisement appeared only*^n The Review 

 it goes to show what the retail florists throu&h the countryjf 

 l03« it they do not use this medium of advertisinjf. It also 

 goes to show that The Review is not only there with a big "R' 

 but that it has three more big "R's" - Readers - Reliability - 

 Resultsl ' '■'* 



Tours respectfully. 



El Paso, Texas 



108 Texas Street 



TEXAS FLORAL CO. 



CHAS. ANDERS, Prop. 



WRIGir 



11 2241 



['S FLOWER SlOr 



224 West Fourth St. 



LOS ANGELES, CAL. 



Lea^M Retail Flerist ii tke Gty 



so 



ttti«2 



41 NORTH 

 PHELPS STREET 



Seattle, Washing:ton 



Hollywood Gardens 



1534 SECOND AVBNUB 



HHBEBS FLOBI8T8' TELKeBAPH D1JV1B1 



Tonseth Floral Co. 



188 Sixth Street 



^Zs"^ Portlani Ore. 



4 



A Card This Size 



OfMto Only 70o perWe«l( 

 on Tearlr Order 



It would keep 7onr name aod your fadUtlea 

 before the whole trade. 



A half-Inch card oosta only SBc per week on 

 yearly order. 



NEW ORLEANS. 



The Market. 



With beautiful weather for the last 

 three days, the Easter business was as 

 good as ever, and in some cases even 

 exceeded all previous sitles for that 

 day, both in the plant and the cut 

 flower line. On Saturday and on Easter 

 morning the retailers had a tremendous 

 rush. The delivery with autos and 

 wagons was kept up until after mid- 

 night on Saturday and late Sunday 

 afternoon. The northern cut flowers 

 were flne, with the exception of Easter 

 lilies; those grown here were much 

 better and naturally sold more quickly 

 and at better prices. 



Club Meeting. 



The New Orleans Horticultural So- 

 ciety recently held the most interest- 

 ing and enthusiastic meeting of the 

 year at Eolb's German Tavern. Presi- 

 dent Herman Doescher was in the chair 

 and Secretary C. E. Panter at his desk. 

 It was decided to pay the full amount 

 of $100 for the society's four shares of 

 stock of the Southern States Fair. The 

 site for it has been purchased and the 

 plans have been drawn. Judging from 

 the interest shown all over the south 

 and even in some of the South Anier- 

 ican countries, the fair promises to be 

 a highly successful one. One of the 



ST. LOUIS, MO. 



Wire or Phon* Your Orders to the 

 HOUSE OF FLOWERS 



Osterfag Bros. 



The Ivf est Retail Sappfy Htme ia tke Weat 

 JEFFERSON and WASHINGTON AVE. 



FLORAL DESIGNS^fi^EI 



OHIO 



Wilni'sSeedStore 



Telesrraph Order* Oarefnlly Executed. 

 Cltlzen'sMM, BeU*Maln2903 ^00 SO. Ul^ M. 



rrrrSBURGH, pa., 710 East Diamond St. 



(North Side) 



COLUMBUS 





COUKTESIES 

 EXTENDED 

 TO THE TRADE 



0*en Day and Niiht 



Write, Wire or Phone 



W. E. Trimble Greenhouse Co. 



FLORISTS 



PRINCETON, ILL. 



L. D. Phone, 2418 



Send Us Tonr Retail Orders. We can five yon bert 

 service, city or surroundlnir territory. 



Orders 



solicited feral) 

 parts of 

 Oonnectlcot. 



Hartford, 

 Conn. 



Member Florists' Telegraph Delivery Aisoclatlon. 



