60 



The Florists^ Review 



March 27, 1913. 



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i Pacific Coast DepartmentI 



Oroville, Cal. — Mrs. Minnie Summers 

 has opened a flower store at 50.'{ Meyers 

 street. 



LOS ANGELES, CAL. 



The Market. 



Just on the eve of Easter there is 

 every indication that the prices of all 

 stock will be well maintained and that 

 the only shortage will be in lilies. The 

 early date, combined with the unusually 

 cold weather, has held back the Easter 

 lilies too long and many of them did 

 not make the market. Those growers 

 who did make it will reap a good 

 harvest and they deserve it. Roses 

 were never better than now. Carna- 

 tions are good and there is a greater 

 variety of plants than usual. Bulbous 

 stock is not only plentiful, but good 

 and of great variety. Spring flowers 

 are perfect and there are fine cuts of 

 iris, forget-me-nots, stocks and other 

 kinds. Orchids are not plentiful, and 

 more good cattleyas could have been 

 handled. Greens are plentiful and good. 



At Budolph Fisher's. 



The name of Rudolph Fisher and 

 Freesia Purity had so long been asso- 

 ciated in my mind that it was with 

 special pleasure I received an invita- 

 tion from him to call and see his free- 

 sias. "We have something better than 

 Purity, ' ' he said. And he doubtless 

 has — several things, but not in suffi- 

 cient quantity to give to the trade as 

 yet. The famous freesia grower has 

 about ten acres of land, part of the 

 world-famed "Lucky" Baldwin ranch, 

 a few miles from the old mission town 

 of San Gabriel. The outdoor crop has 

 suff"ered somewhat from frost, but the 

 majority of the bulbs are in the ten 

 75-foot greenhouses which were moved 

 from the older place at Santa Anita. 



Freesia Purity is now too well 

 known to need any introduction here, 

 and Mr. Fisher has been working along 

 the lines of a larger flower, absolutely 

 pure white, with good substance to the 

 petals. Many of the seedlings now 

 flowering have these attributes, but a 

 good deal of selection and propagation 

 has to be done yet. One splenciid form, 

 in particular, had a spike eight inches 

 long, with magnificent flowers, and is 

 surely a promising thing. Others are 

 the purest snow white, without a stain 

 of color of any kind, but some of these 

 have not quite enough substance to suit 

 the critical wishes of Air. and Mrs. 

 Fisher. For here it should be men- 

 tioned that Mrs. Fisher takes an active 

 part in the hybridizing and selecting, 

 and has a keen appreciation of the 

 value of varieties. 



Besides the whites, there are a great 

 number of colored varieties, a good self 

 yellow being one of those aimed at. 

 Some of the later crosses along this line 

 come near filling the bill, and there are 

 hundreds of showy and beautiful pinks, 

 reds and shades of orange. Then there 

 are some that are perfectly double, 

 others that are semi-double, and a large 

 number of extremely promising striped 

 and blotched kinds. 



Mr. Fisher has built a fine new resi- 



dence for himself on the tract and 

 intends shortly to erect more glass. 

 Mrs. Fisher and daughter will start on 

 an eastern trip shortly, their son help- 

 ing in the growing end of the business. 



Various Notes. 



The formal opening of the new retail 

 store of Howard & Smith took place 

 March 15 and was an unqualified suc- 

 cess. The great floor space was prettily 

 grouped with plants of a quality seldom 

 excelled, including some that were 

 novelties to this town. Schizanthus 

 Wisetonensis, while not new by any 



means, has not often been seen in such 

 fine order, and there were magnificent 

 plants of Kalmia latifolia, perfectly 

 grown and flowered; also good azaleas, 

 palms and ferns and some excellent 

 plants of Phalsenopsis amabilis. There 

 was a continuous stream of customers 

 and visitors all day long and until late 

 in the evening, every lady or gentleman 

 entering being presented with a suit- 

 able souvenir. 



The H. N. Gage Co. has been han- 

 dling immense quantities of rooted car- 

 nation cuttings in all the popular varie- 

 ties at the store. A good idea con- 



THE NOVELTY 



OF THE SEASON 



"RAMONA" 



THE NEW RED 



CHEROKEE ROSE 



This sensational and magnificent new climbing rose occurred as a sport from the well- 

 known Pink Cherokee (Rosa Slnlca, var. Anemone). It Is a stronger and more rampant 

 grower than Its parent, and produces during the spring and early summer months flowers 

 In such profusion as to entirely cover the plant; in autumn there is a secondary crop of 

 bloom. The flowers are much larger than either the pink or white forms, with brilliant 

 golden-yellow stamens and broad petals of a glorious carmine-crimson color; an unusual 

 shade, wonderfully striking and efCective; the foliage is absolutely mildew-proof, a rich, 

 glossy green, so bright that It appears as though varnished. The life-like illustration in 

 our advertisement in The Review of February 20th, showing blooms and foliage natural 

 size, pictures its beauty stronger than mere words. 



The original sport occurred on the nurseries of Messrs. Dleterlch & Turner, at Monte- 

 bello, California. They, realizing its value and great beauty, propagated over one hundred 

 thousand plants, from whom we acquired the entire stock. This Is indicative of our faith 

 In its value, and its coming popularity Is attested by the fact that we have already booked 

 orders for many thousands of plants, hence we feel that we are safe in stating that 

 "RAMONA" will have the largest flrst season's sale of any new rose ever ottered to the 

 American trade. 



•RAMONA" /v 



will be of special value as a garden rose to the entire Pacific Coast, the Southwestern, Gulf 

 and South Atlantic States; it will prove hardy as far north as Philadelphia. For planting 

 on pergolas, pillars, porches, etc.. It is a rose of unique and beautiful effect; In addition. 

 It makes an elegant hedge plant If properly trained and pruned, affording a relief from the 

 stereotyped privet hedges, with the added value of a rich display of color. 



We are offering plants of "RAMONA" at the following prices, cash with order: 

 In lots less than one hundred: From 2-Inch pots, 35 cents each, $3.50 per dozen; from 



3-inch pots, SO cents each, $5.00 per dozen; from 6-inch pots, $1.00 each, $10.00 per dozen. 

 In lots of one hundred to five hundred: From 2-tnch pots^ $20.00 per one hundred; from 



3-inch pots, $30.00; from 6-inch pots, $60.00. 

 In lots of five hundred to one thousand: From 2-lnch pots, $125.00 per thousand; from 



3-lnch pots, $150.00 per thousand. 



Parties desiring to list "Ramona" can be supplied by us with copies of the colored 

 Plate shown in The Review of February 20th, at the rate of $3.60 per hundred, $30.00 per 

 thousand; larger quantities at special rates. 



HOWARD & SMITH, Sole Distributora, P. 0. Box 484, LOS ANGELES, CAL. 



_^_^__ IfentioD The Review when vou write 



Los Angeles Flower Market, Inc. 



414^ South Broadway, 



Los Angeles, Cal. 



The finest Daffodils, Paper Whites and Dutch Hyacinths on the 

 Pacific coast, in greater variety than ever. 



All other stock unusually good. We fill all orders. 



C. B. MORTON, Manager 



Mention The ReTJew when you writ*. 



DAFFODILS and OTHER SPRING FLOWERS 



in quantity from our Montebello ranch. All specially "prepared for 

 long distance shipments. Write for special spring price lists, sent 

 weekly or daily on application. Largest Individual Grower on 

 this Coast. Twenty acres devoted to nothing but choice cut flowers 



E N. GAGE CO., 



Wholesale Florists 

 and Snpplies 



534 S. BROADWAY, 



Los Angeles, Cat 



Mantloii Tb9 B«t1«w when 70a writ*. 



