22 



The Florists^ Review 



APBiii 3, 1913. 



shine. Use rather small pots, so that 

 the plants will sooner root around them. 

 This will probably spoil your plans for 

 summer sales, but they should be all 

 right to plant out in the field for stock. 

 C. W. 



NEW YORK. 



The Market. 



Readers of Dickens will recall that 

 Mrs. Sairey Gamp's friend said of Mrs. 

 'Arris, "There ain't no sich pusson. " 

 Well, that's the way with the New 

 York market the week after Easter — 

 "there ain't no market." The com- 

 mission man asked as much for his 

 flowers as he dared, and accepted, more 

 or less gratefully, anything that the 

 buyer chose to offer. And there were 

 so few buyers and so many flowers that 

 no man might say with assurance: 

 "These flowers will bring so much." 

 Beauties sold at 75 cents for specials 

 on the Saturday before Easter; on 

 Saturday, March 29, fine long specials 

 sold as low as 15 cents each, 

 though in small lots 20 cents was 

 paid. In fact, the bright sunshine 

 brought in a large crop of fine flowers, 

 the receipts of this grade for the week 

 being two or three times the receipts 

 for the preceding week. But few lower 

 g^ade Beauties were received. Brides 

 and Maids sold as low as 50 cents 

 per hundred, the top price being $5 

 per hundred. The same quotations ap- 

 ply to Killarneys, Marylands, Sun- 

 bursts, Bichmonds and Lady Hilling- 

 dons. Bulgaries were in good condi- 

 tion and brought from 50 cents to $6 

 per hundred. Chatenays were not so 

 plentiful, bringing $1 to $10 per hun- 

 dred. 



Schroedera; continue plentiful at 10 

 to 25 cents. Trianas and other dark 

 cattleyas are scarce and firm at .35 

 and 50 cents. Dendrobiums and other 

 spray orchids are dull at 5 cents a 

 flower; they seem to have lost their 

 vogue. Carnations are plentiful at $2 

 and under. Lilies are quoted at 4 and 

 6 cents, but with no sales of conse- 

 quence. Callas are quoted nominally at 

 50 cents to $1.50 a dozen. Sweet peas 

 share in the general dullness. Violets 

 are plentiful and of the poorest qual- 

 ity; hundreds of thousands have 

 reached the market in an unsalable 

 condition. Narcissi are plentiful and 

 cheap, though Paper Whites are becom- 

 ing scarce. Hyacinths bring from 50 

 cents per hundred up. Daffodils are 

 quoted at 30 cents to $1.50 for local 

 flowers. Heavy shipments of southern 

 grown daffodils have flooded the mar- 

 ket. Many of these were received in 

 poor condition and had to be thrown 

 into the garbage can. Even those that 

 were salable brought low prices — in 

 many cases not enough to pay express 

 charges. Tulips hang heavy on the 

 hands of the dealers, who, in order 

 to clean up, have accepted as low as 

 30 cents per hundred for fine double 

 flowers. Valley held up fairly well in 

 the general slump, 4 cents being the 

 top-notch price until Saturday, when a 

 cut to 3 cents was made by the stiffest 

 seller in the market. This price was 

 for the choicest hard flowers, with long 

 stems; for lower grades correspond- 

 ingly lower prices prevailed. 



Various Notes. 



W. A. Sperling, secretary of the 

 Stumpp & Walter Co., sailed recently 



on the Baltic for a three months' trip 

 to Europe on behalf of his house. He 

 will spend most of his time in Hol- 

 land, France and England. 



Mr. Myer, the Madison avenue florist, 

 has received many expressions of sym- 

 pathy from his friends in the trade 

 in the loss of his mother, who died 

 on Easter eve at her residence, 208 

 East Fifty-eighth street. She is sur- 

 vived by her husband, three daughters 

 and three sons. 



C. A. Dards cleaned up all save a 

 few plants at Easter and afterward 

 made a clean sweep of these, selling 

 to advantage in a lump. The conse- 

 quence was that his store had a fresh- 

 inviting appearance this we^k, in de- 

 lightful contrast to the bedraggled, 

 faded appearance of some of the stores, 

 which carried over just enough stock 

 to give a second-hand look to the 

 establishment. Mr. Dards believes 

 firmly in the possibilities for profit 

 which lie in the securing of orders for 

 out-of-town delivery. He has filled 

 orders for delivery in different parts 

 of Europe through his European cor- 

 respondents, in almost every section 

 of the United States and even in 

 Egypt. This is a branch that can bo 

 built by advertising. 



H. Warendorff — the one on Madison 

 avenue, for there are Warendorffs scat- 

 tered all over New York in the florists' 

 business — has in his window some ex- 

 ceedingly attractive dollar boxes of 

 cut flowers. These go well and enable 

 him to meet department store competi- 

 tion without demoralizing his regular 

 prices. 



John S. Nicholas, 37 East Forty- 

 second street, expects to have his new 

 store in the Grand Central station open 

 for the visitors to the International 

 Flower Show. The store is to the east 

 of the main entrance of the station, 

 with a frontage on Forty-second street 

 of forty-five feet and on the main 

 corridor of fifty feet. This frontage 

 is filled in with five enormous show 

 windows. The fittings are to be of 

 marble, glass and metal throughout. 

 Wood will not show anywhere. The 

 center of the store will be occupied 

 by a marble and glass ice-box ten feet 

 wide by twenty-five feet deep and nine 

 feet high. The counters and display 

 stands for fruits, for Mr. Nicholas 

 will handle fruits as well as flowers, 

 will be of white marble. The store is 

 to be fitted up in the most lavish man- 

 ner and will probably be the handsom- 

 est store in the L^nited States. This" 

 store will be in charge of Mr. Nicholas ' 

 son, M. J. Nicholas, who has just left 

 Cornell University. The store at No. 

 37 will be continued, both stores being 

 under the general supervision of the 

 elder Mr. Nicholas. 



N. A. Naldrett, of Langport, Eng- 

 land, arrived recently and will spend 

 several months calling on the trade 

 in the United States and Canada on 

 behalf of Kelway & Son, the seed 

 growers. His local address is 17 State 

 street, New York, care of Thomas 

 Meadows & Co. 



Walter Mott is making a canvass of 

 the Long Island growers for Benjamin 

 F. Hammond (Slug Shot Hammond), of 

 Fishkill, in advance of the flower show, 



Woodrow & Marketos found their 

 new automobile van of great value in 

 making their Easter deliveries, which 

 were so heavy as to impose a severe 

 task on their delivery service. 



Miss Golden, who has opened a store 



on Fulton street, near Green avenue, 

 Brooklyn, was for several years with 

 Robert G. Wilson, on Green avenue. 



Simpson, Crawford & Co., of the 

 Sixth avenue department store, have 

 inaugurated a cut flower and plant 

 department. 



Thomas Roland, of Nahant, Mass., 

 visited the trade this week. 



H. E. Philpott, of Winnipeg, arrived 

 on the Mauretania from a European 

 trip. 



Mrs. Roget. the aunt of William G. 

 Badgley, of Badgley, Biedel & Meyer, 

 died of apoplexy at her home in Sum- 

 mit, N. J., last week. 



W. Wells, of Merstham, Surrey, Eng- 

 land, arrived on the Mauretania and 

 had a long session at the Prince George 

 hotel with his American representa- 

 tive, Charles H. Totty, and a group 

 of friends on Sunday evening. 



R. G. Wilson, of Brooklyn, has beep 

 awarded the privilege of selling flx)wer8 

 to the patrons of the International 

 Flower Show. 



Excellent publicity work is bein^- 

 done on behalf of the International 

 Flower Show in the daily papers. The 

 Sunday Herald had a clever story, with 

 illustrations of orchids, etc., which oc- 

 cupied nearly a page. 



Wertheimer Bros, have arranged for 

 new quarters a few steps from Madi- 

 son Square park and the subway. 

 Largely increased space will afford the 

 firm facilities for caring for increasing 

 business. The building is absolutely 

 fireproof, the floors being of cement 

 with sprinkler equipment. The fixtures 

 will be of mahogany and several large 

 sales offices will be provided for the re- 

 ception of buyers. Six elevators will 

 afford continual rapid service. The 

 lighting arrangements are perfect, large 

 windows being on all sides; artificial 

 lighting is of the indirect system from 

 bowl-shaped globes. In short, every 

 modern convenienpe has been provided. 

 The new home will be occupied about 

 July 1. 



PITTSBUBGH, PA. 



The Market. 



As my Easter notes miscarried on 

 account of the flood, a word about 

 Easter and its aftermath will not be 

 amiss. Pittsburgh was favored with 

 good weather Good Friday and Satur- 

 day, just the right kind to encourage 

 people to come out, and the result was 

 that the retailers had their best Easter. 

 Plants had an unprecedented sale and 

 cut flowers held up their end. There 

 were never better flowers, for Easter 

 roses locally came in just right. Every- 

 thing else was equally good. Beauties 

 were not in evidence and no one asked 

 for them. The other roses were so fine 

 they were not needed. 



The one great disappointment was 

 violets, which were good before Easter, 

 but, owing probably to the warm weath- 

 er, were affected in the shipping. It is 

 safe to say that out of hundreds of 

 thousands of violets there was not one 

 really good bunch. The result was con- 

 siderable dissatisfaction, but it stim- 

 ulated a phenomenal run in orchids, 

 the sales being unprecedented in this 

 city. Bulbous stock arrived in immense 

 quantities. For some unknown reason 

 there is never any special demand 

 among the best trade for this stock for 

 Easter. It was disposed of at some 



