26 



The Florists^ Review 



Apbil 8, 1918. 



THE FLORISTS' REVffiW 



O. L. GRANT, Editob and Mamaoeb. 



PUBUBHID XVIBT THUB8DAT BT 



The FLORISTS' Publishing Co 



580-060 Caxton Balldlng. 

 508 South Dearborn St., Chloaso. 



Tkucphomk, Habbison 5129. 



bxautxbxd oablx abdbx88, wuorvixw. ohioaao 



New Yobk Office. 



mo Forty-Ninth St Brooklyn, N. T. 



TKUtPHOm, 2632 W. Borough Park. 

 J.Austin 8haw, Mamageb. 



Babscrlption price, $1.00 a year- To Canada. t2.00 

 To Europe, $2JS0. 



Advertlslngr rates quoted upon request. Only 

 •trlctly trade advertising accepted. 



A.dverti8ement8 must reach us by 6 p. m. Tuesday, 

 to Insure Insertion In the Issue of that week. 



Entered as second class matter December 8. 1897. 

 at the poet-offlce at Chicago, lU., under the act of 

 ^arch 3. 1879. 



This paper is a member of the Chicago Trade 

 Preas Association. 



OONTBNTS. 



The Trade In Flood Area Generally Hard Hit 

 (Ulus. ) 13 



— Help Those In Need 13 



— Hans Jensen Standing on His Ruins (lUns. ) 14 



— W. G. Thomas' Establishment After Cy- 

 clone (lllus. ) 14 



— Wilcox Greenhouses After the Cyclone 

 (lllus.) 16 



Society of American Florists 16 



American Carnation Society 16 



National Bowling Tournament 16 



New Yorkers Please Write 16 



Hub Has New Support (ilius. ) 16 



"Gentlemen, Your Show Is Ready" (111ns.).. 17 

 Chicago's Second Spring Exhibition (lllus.).. 18 



British Notes 20 



Southern DafTs at New York 21 



Diseased Vlncas 21 



New York 22 



Pittsburgh 22 



Cincinnati 23 



Dayton 23 



New Haven 23 



Washington. D. C 24 



Marlon, Ind 24 



Obituary — Theresla Paasch 24 



— William Haerle 24 



— George Rosmarin 24 



— Mrs. J. W. Arnold 24 



— Alexander Innes 24 



— Albert C. Luther 24 



— Otis B. Chapman. Jr 24 



— Alexander Broadfoot 24 



— Joseph Bancroft 25 



— Carl E. Glenn 25 



— Frank Williams 26 



— Frank Banning 25 



— Francis Brill 25 



— Miss Jane Eadie 26 



— A. J. Thompson 25 



News Notes 25 



Mostly Eastern 26 



Chicago 26 



Springfield, Mass 32 



Nashville. Tenn 33 



Philadelphia 34 



Boston 36 



Toledo. Ohio 40 



Kansas City 42 



St. Louis 44 



Steamer Sailings 48 



Seed Trade News 60 



— Sweet Peas in California 62 



— Catalogues Received 54 



Vegetable Forcing 68 



— Fertilizing Tomato Soil 68 



Pacific Coast Department 60 



— Los Angeles, (5al 60 



— Victoria, B. C 60 



— Tacoma. Wash 60 



— San Francisco 62 



— Seattle, Wash 62 



Choosing a Greenhouse Site 64 



News of the Nursery Trade 70 



— Illinois Nurseries 70 



— Manetti Stocks Overstocked 70 



— Changes in Quarantine Rules 70 



Cleveland 72 



Indianapolis 74 



Columbus, 76 



Princeton, 111 76 



Orlando. Fla 78 



Oyster Bay, N. Y *. 80 



Providence 82 



Buffalo. N. T 84 



Grand Rapids 100 



Louisville 100 



Omaha, Neb 102 



Greenhouse Heating 104 



— The Waste in Smoke 104 



'— No More Thin Pipe 104 



Batavia, N. Y 106 



Minneapolis, Minn 106 



Bowling y* . . 108 



— At CleTeland M8 



— At Chicago 106 



— At Pittsburgh 108 



— At Milwankee 108 



800ISXY OF AXEBIOAN FI.0BIST8. 

 Incorporated by Act of Oong resi, March 4, IMl. 



Officers for 1918: Prealdent, J. K. M. L. 

 Farqutaar, Boston, Mass.; Tice-pcesldent, Theo- 

 dore Wlrth, Minneapolis; Mcretary, John Young, 

 64 W. 28tb St. New York City: treasurer, W. F. 

 Kastlng, Buffalo. 



Third National Flower Show, New York, April 

 6 to 12, 1918. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., Anguat 19 to 22, 1918. 



Index to Advertisers 



Page 110 



Results bring advertising. 

 The Review brings results. 



Next year Easter falls April 12, three 

 weeks later than in 1913. 



Nearly a page of classified ads in- 

 tended for last week's issue of The Re- 

 view arrived from twenty-four hours to 

 three days too late because of the floods. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar bill that insures fifty- 

 two visits of the paper. 



The consensus of opinion is that the 

 early date of Easter did not hurt the 

 trade a bit — stock was ready and sold 

 well — while it clears the way for a long 

 and prosperous spring season. 



Florists in general, but retailers in 

 particular, have not got on to the fact 

 that they can get special delivery for a 

 parcel post shipment by affixing the or- 

 dinary special delivery stamps used on 

 letters. The postoffice gives special de- 

 livery parcels the same service that is 

 given special delivery letters. 



One of the unexpected immediate re- 

 sults of the bie wind at Omaha has been 

 a demand for tornado insurance on 

 greenhouses. In cases where negotiations 

 were in progress for raising money on 

 mortgage to build additional glass, the 

 lenders have this week refused to pro- 

 ceed unless tornado insurance was taken 

 out by the borrower. 



An early Easter is all right; what we 

 want no more of is the weather condi- 

 tions that accompanied the earliest East- 

 er in fifty-seven years. Fortunately, it will 

 be ninety-five years before the florists' 

 big day again falls so early — let us all 

 hope that never again will it be made 

 memorable by such storms as swept the 

 middle west last week. 



As an instance of what the floods last 

 week did to communication, The Review 

 received on Friday a telegram sent from 

 New York on Monday. News letters 

 maileo in Louisville, Cincinnati and Co- 

 lumbus on Monday were delivered in Chi- 

 cago Saturday; those from Nashville and 

 Washington arrived Friday, while Pitts- 

 burgh got in Thursday. 



Emil Buettneb, of Park Ridge, HI., 

 has a theory that greenhouses are not 

 crushed in a wind storm, but that they 

 "explode" because of air pressure with- 

 in. The truth of this is fairly well ac- 

 cepted insofar as it relates to whirling 

 storms, which create a vacuum, and he 

 believes it applies to other wind storms 

 as well. When a big wind is seen to be 

 coming, everybody closes up tight. Mr. 

 Buettner says he would like to see the 

 correctness of his theory demonstrated by 

 some grower with th«< eourpt^ge to throw 

 hii ventilators wide open on the approach 

 of such a storm, but confesses he is not 

 yet prepared to try it on his own place. 



MOSTLY EASTEBN. 



One of the interesting things is the 

 increasing percentage of eastern flo- 

 rists who like The Review so well they 

 add a few words to their remittance let- 

 ters. For instance, though three coasts 

 are represented in the batch below, the 

 majority are from subscribers in the 

 extreme east: 



The one Insertion, costing $1, sold the refriger- 

 ator. — H. D. Mann Co., Syracuse, N. Y., March 

 26, 1013. 



We think The Review is worth its weight in 

 gold [Look out! Bach Review weighs nearly a 

 pound. — Ed.] and we would not do without It at 

 any price. This is our first year. We started 

 with one house, but with the aid of the paper we 

 will be able to build two more this summer. — 

 Chris Maier & Bro., Natchez, Miss., March 18, 

 1913. 



Words of praise are due you for the excellent 

 paper you publish. We get good out of every 

 Issue, especially new Ideas. — -Lanier Bros., San 

 Diego, Cal. 



We have used your Classified Ads and found 

 them to bring the orders, with checks Inclosed, 

 by return mail. — James J. Bates, Akron, N. Y., 

 March 19, 1013. 



Enclosed find renewal; no use trying to keeP' 

 house without it. — Arthur J. Roebuck, Winchen- 

 don, Mass., March 24, 1913. 



I am a milliner as well as proprietor of a 

 flower store and would willingly give |12 a year 

 for a paper that would help in the millinery line 

 the way The Review helps all florists. — Mrs. 

 A. E. Newell, Houlton, Me., March 24, 1913. 



"The way The Review helps all flo- 

 rists" brings to mind the story of the 

 Scotch blacksmith, who seemed to have 

 dominated the particular rural fleld in 

 which he had won an enviable fame for 

 his work. "They do say you shoe 

 horses better than anybody the state 

 wide," said a chance customer. "You 

 must get all the horseshoeing there is 

 about these parts." The canny 'smith 

 shook his head sadly. "Nae, sur," he 

 said, "there bae tweenty or mare min 

 who canna stand me rid hair an' 

 me rid tamper." 



Here and there there still is a flo- 

 rist who don't want to be helped. 



OHICAOO. 



The Great Central Market. 



Conditions on the local market have 

 not improved since the last report. 

 With roses, carnations and miscella- 

 neous stock in oversupply, prices have 

 hit a lower mark than at any time 

 since the first of the year. In addition 

 to the large crops that are now being 

 cut, the floods have cut heavily into 

 the shipping business and many chan- 

 nels of outlet have been cut off for 

 almost a week. At present conditions 

 in this respect are becoming better 

 with each passing day, with the pos- 

 sible exception of the southern terri- 

 tory, where the railroads and express 

 companies have not yet reestablished 

 means of transportation. Up until 

 April 1 few shipments could be made 

 to points east that had to be reached 

 through the flooded districts of Indiana 

 and Ohio. In some cases it was pos- 

 sible to get shipments to points desired 

 by roundabout routings, but these were 

 uncertain and losses of consignments 

 were frequent. In other cases the local 

 wholesalers, in their efforts to get 

 shipments through, would find that the 

 boxes would be returned the next day 

 by the express compani^f, with the 

 word that there was no way possible 

 to make the delivery. These and other 

 incidents of a like nature disrupted 

 the local market and city buying was 

 of little use ,i^ disposing of the over- 

 supply. 



Prices have become especially weak 

 on American Beauties, which are now 

 in heavy supply and are to be moved 



